CONSUMER INSIGHTS
MEDIA WORK
ENTERTAINMENT SOCIAL
GROCERIES
Psychological Thriller
Drama
Comedy
ENTERTAINMENT
Top 3 Genres in the past 3 months
Home Tv Shows Movies New and popular My List Browse by Languages
31.81%
22.27%
18.18%
Kids Viewing Time: 14hrs per week Crime 9.09% Documentary 13.63%
Instagram & Facebook
Youtube Sydney Morning Herald
Viewing time: 1hr per week
Following: family, friends, client’s social media accounts, big brands
Viewing time: 3hrs 14mins per week
Following: Brian Lagerstrom, Not Another Cooking Show, Cupcake Jemma, Meat Men Singapore, Spice n Pans
SOCIAL MEDIA
Top 4 Social Media Platforms (Weekly Averages)
Viewing time: 1hr 45mins per week
The influencers that Person X is subscribed to on Youtube influence their grocery shopping preferences, as all of the accounts specialise in cooking and baking. Based on the limited viewing time and the accounts that Person X follows on Instagram and Facebook, it is suggested that those platforms are used more for work related purposes (such as inspiration or research) rather than communication and entertainment purposes. The weekly viewing time on the Sydney Morning Herald app implies that Person X is socially aware of various news items as they unfold, which has the power to influence their consumption behaviour.
WORK
Work related purchases in the last 3 months
Person X is not an impulse buyer as they shop on a needs-to basis. These purchases suggest that Person X works from home, as they bought items that enhance the overall “working from home experience” (e.g. the Wifi mesh extender ensures that there is sufficient internet connection throughout the house).
- Omni Desk - External hard disk JB Hi-Fi Optus - Monitor - Wifi mesh extneder - Monthly Work Phone Plan
Officeworks
GROCERIES
Purchases in the past 3 weeks
*Person X only purchases these items when they are on sale. This suggests that Person X is a percieved value buyer.
Weekly Purchases Oat Milk Add Monthly Purchases Chilli Chips* Add Granola Add Dozen Eggs Add Milk Add Bread Add
Crunchy Peanut Butter Add Butter Spread Add Cooking Butter Add Laundry Detergent* Add Dishwashing Liquid* Add
Paste* Add
Tooth
Homecooked Chilli Garlic Noodles
Ginger Add
Taiwanese Ribbon Noodles Add
Green Onion Add
Oyster Sauce Add
Koren Chilli Powder Add
Firm Tofu Add
Homecooked Cioppino (Seafood Stew)
White Clams Add
Calamari Add
Cod Fish Add
Garlic Cloves Add
White Cooking Wine Add
Tomato Puree Add
Influenced by the Youtubers that Person X is subscribed to, Person X goes to specialty stores such as Costi’s Fresh Seafood and Miracle to purchase specific ingredients that are suggested by the influencers.
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REFERENCES
Data sources from: Netflix https://www.netflix.com/au/
Instagram https://www.instagram.com/
Facebook https://www.facebook.com/
Youtube https://www.youtube.com/
Sydney Morning Herald https://www.smh.com.au/
JB Hifi https://www.jbhifi.com.au/
OfficeWorks https://www.officeworks.com.au/
Optus https://www.optus.com.au/
Coles https://www.coles.com.au/
Costi’s Fresh Seafood https://www.costisfreshseafood.com.au/
Miracle https://miraclesupermarkets.com/