Bethany J Toft A2 Graphics Design Portfolio
Advertisement and Marketing Design
Pinterest Inspiration
Melanie's Florist Research http://www.melaniesflorist.co.uk/about-us/ I found Melanies Florist online site to get a little information about the store I will be rebranding and gained some information that would useful when designing and coming up with a slogan for example Something to do with being established for 22 Years could be involved in the slogon. “Your 22 years of floral experts” Something to do with guaranteed same day delivery could be involved in the slogan. “Received, Received” More ideas… “Creating lasting impressions” “Make an entrance, Make an impression” “Entrance, Impression, Melanie's Florist.”
photoshoot
Draplin Draplin is a graphic designer that specialises in branding. He shared a video on YouTube called ’Aaron Draplin Takes On Logo Design Challenge’. In this video he shows some logo design books where he get most of his inspiration from, he explain that nothing is original, and that he often sees elements he likes in someone else's design and includes them within his work. We are then shown his initial design process where he very roughly comes up with ideas for the logo. Draplin’s process is very quick and very effective, he takes one idea and makes 50 other rough designs from that through small changes such as changing the thickness or spacing. However to start it all off he explain he always writes out the company name in both capitals and lower case multiple times to get a feel for the shape of the word and letters. He then shows how he Takes his favorite rough sketch and starts to develop that idea on illustrator.
Draplin builds up his logo designs using basic shapes and over layering them. As you can see for ever change he makes, he duplicates and continues making change to the copied version so that he is able to show the process of his design of go back to a certain stage if he isn’t happy with his changes.
Research source https://www.youtube.com/watch? v=zOPA0NaeTBk
Initial Design Process
16 pt
13 pt
Initial idea
Round Cap Thickened stroke
Digital calligraphy effects on illustrated
You can select certain paths and use the calligraphy effect on specific areas. You don’t have to use this effect on your entire design. An example of this is the middle design of the calligraphy effects. I might come back to the calligraphy effects but feel they are too overwhelming and masculine. These effect might be good to come back to and see if they add anymore to my near finished design.
Profile 3 Profile 4
I wanted to put my design into a circle and get rid of the extended lines
The pathfinder tool did get rid of the extended lines however has made the whole design one vector, this means I cant make the stroke on the circle any thicker or thinner than the stroke on my original design. At the moment, I’m not too fond of the entire vector being the same stroke I think it looks a bit bulky and masculine which isn’t my aim.
In my sketchbook I had the idea of creating a sort of floral designed silhouette which might look nice cut into the middle of this design.
By using pathfinder, without realising the tool made each shape in the original design a vector. These separate vectors then combine to complete my design, similar to a jigsaw. I only noticed after trying to move and drag the design out of the way whilst I began more slight alternations. So I created a new document and started pulling apart the ‘jigsaw’ design and came up with some more really cool developments. The whole design taken apart and separated
For this series of developments I simply selected and moved slightly of deleted certain sections of the vector.
At the moment I’m just playing around with slight alterations to shape and size to get a feel for the design. Here I’m adjusting the thickness (stroke) of the circle and my original design. My first intention was to thicken my original design so that it stood out in front of the circle but after trying the opposite and thickening the circle I really like the proportions and layout, It’s almost more central.
I was having a little play around with the pen tool and began using curved lines to connect areas. I think it’s worked really well, I love the geometric aspect to this. It gives the design more attitude and makes it more ‘fancy’ in a way which is the direction I’m wanting this design to go.
Design 1
Design 2
I went forward with my silhouette idea and did a quick floral sketch using the pen tool to try it out. My process was quite straight forward, I filled and made the outline white, and multiplied various copies, altering the rotation and size, I then placed these design over my black original design and created, what I’m happy to say as an overall design. I wouldn’t like to just leave it at this and call it finished just yet, I think it would be good to experiment with this design on the laser cutter, see if it will be able to pick up on the small intricate details.
I made the slightest alteration to my design and used the paint tool in white to make my floral sketches feel more connected/ joint to the black space and get rid of the prominent edge that you can see in my first design.
Infographic mini project Marking scheme
Analysis
This is my favorite infographic design due to how creative and imaginative it is. I like the idea of little people constructing your burgers, I also love the idea of a giant burger too. It’s a really fun way to present and design a recipe. However, the best thing about this design is that it is clear and organized. Still interesting and still fun, but quit minimal‌There's not a ton of texts, you could literally scan your eyes over and understand what its getting at or what the purpose of the design is for. I Like the idea of having levels, its adds a flow to the design and makes the whole design more connected and central.
My mini project is to create an infographics design for the grade marking scheme. My idea is too create a design that involves mountains and shows clear hierarchy and order. I’m going with a similar style to the burger infographic design that I previously looked at and want mine to be connected and show a clear journey.
Colour schemes Base Shadow highlight
This is my favorite colour scheme. I plan on involving these colours in my mountains.
Mountain Construction I want my design to be really simplistic so I designed my mountains by using the Pen tool to draw a rough shape of a mountain and filled it in with a base colour. From there I used the pen tool to make smaller filled shapes of either lighter or darker tones to represent shadows and layered them over the top.
The light blue background is working with the mountains. However the white text has become a bit lost in the light background and the colour of the ‘grading path’ isn’t working. I feel it’s too dark for the light background, perhaps darkening the background.
The background colours not working, I think I'm going in the right direction with the grey but the shade is too dark and if I go any lighter the white text is lost and I don’t want to change the colour of the text because I think having some text black and some white makes is more of an easy read and separates the text up. I’m going to try next adding a gradient to the background, my only concern is that it will be too overwhelming.
A*
AO1 Idea generation!
AO2 Experimentation!
Develop ideas through investigation of other artists and sources.
A B
AO3 Analysis!
Exploring different medias and technique. Recording, reviewing and refining ideas.
C
Reflect critically on work and progress
AO4 Response! Present a final peice that reflects your previous work
A* - EXEPTIONAL ABILITY A - CONFIDENT AND ASSURED ABILITY B - COMPETENT AND CONSISTENT ABILITY C - EMERGING COMPETENT ABILITY