Meld Strategies Capability Statement 2013

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Smarter Buildings. Better Experiences. Australia’s leading innovator of ‘Technology in Property’

Meld Capability Statement November 2013



Suite 4, 1 Marys Place Surry Hills NSW 2010 Australia

Smarter Buildings Better Experiences

+61 2 8006 8155 info@meldstrategies.com meldstrategies.com

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About Meld Meld Strategies is Australia's leading innovator of technology in property. Our Sydney-based consultancy specialises in creating ground-breaking technology solutions for A Grade commercial, luxury residential apartment buildings, retail and master planned mixed-use precincts. We dare to dream beyond the status quo by partnering with project development teams and design professionals to shape innovative design solutions that add commercial value and wow customers. Drawing on more than 20 years of award-winning experience, Meld has a unique and diverse set of capabilities in architecture, building, planning and technology. We converse in the languages of design and technology. This enables us to adopt a holistic design process that emphasises – in equal measure – efficiency, usability, intelligence and the design aesthetic. We think about how technology can influence every facet of a building's design and user experience. Our team offers dynamic and insightful advice on technologies on topics such as: – – – – – – – – – – – – –

Building automation Sustainability design & energy monitoring Building dashboards Ultra high speed Internet Fibre to the Premise Integrated building networks WiFi networks Automated people counting & spatial analysis Specialised safety & security systems Way-finding Digital signage Media facades Specialist software & mobile applications. Page 1


Smarter Buildings Better Experiences

We provide project teams with a clear technology vision, pragmatic planning advice and risk management strategies on integrating breakthrough technologies that make a difference for today and tomorrow. These are technologies that are used to simplify, connect and communicate – and that add safety, efficiency and intelligence to buildings. As part of our visionary approach, we identify solutions that will resonate with your customers, create a distinctive technology edge for your projects and ultimately position your company as an industry leader. We provide the end-to-end service to make these outcomes happen. We work seamlessly between development, marketing, design and construction teams to diligently connect the dots and bridge the gap between the worlds of technology and property. Meld Strategies is headed by industry veteran Bruce Duyshart, who recently won the 2013 International Intelligent Buildings Conference award for the 'Most Intelligent Building' in the multi-family category.

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Smarter Buildings Better Experiences

Understanding of Key Industry Issues Despite the massive shifts that have occurred in Internet and consumer technologies, the property industry has generally struggled with this pace of change. The 3 major problems we have identified in the industry are in the areas of knowledge, value and risk. 1.

Knowledge – It is not clear to many in the industry: – – – – –

why technology is so essential to get right in a modern building or workplace; what the range of current and future technology options are; how technologies fit together; who are the best people to deliver and integrate these solutions; and when is the right time to engage technology specialists.

2. Value – The value and benefits of technology as part of property designs are constantly challenged, as they are typically only looked at from one stakeholder’s perspective (such as a project manager, building investor or tenant) and not holistically. 3. Risk – When the collective knowledge of technology amongst project teams is low, the perceived risks also appear higher (particularly in areas such as cost and performance). Meld is able to pragmatically help clients address each of these key issues.

Understanding of Key Project Drivers Whilst many projects may appear to be similar, no two projects are exactly alike. Meld recognises the dynamic nature of project environments and the unique requirements and challenges that typically emerge during the formation and duration of a project. 1.

Unique Selling Points – Every project is driven by a brand identity and a set of unique selling points that it believes will resonate with it’s target market. Increasingly, various forms of technology are being used by developers to create an edge that can be used to set that development apart from its competitors.

2. Location – One of the golden rules of real estate has always been location. However each locality can bring about its own set of challenges: – Location and availability of telecommunications and network services. – Location of nearby amenities. – Unique social and cultural demographic influences. 3. Key Stakeholder Needs – There are many types of stakeholders, each of whom will have their own technology needs and expectations. Recognising these is a part of the strategic planning and design development process. – Investors – Tenants – Owners/Owners Corporations/Occupiers. – Building Managers 4. Project Profitability – Every project will have specific financial targets, returns, constraints and challenges. Development is a risky business. Meld works with development teams to maximise cost effectiveness and mitigate project risks.

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Smarter Buildings Better Experiences

Our Approach Meld has developed an innovation driven and risk managed project framework. In order to address these problems and specific project drivers, we have developed a unique ‘Intelligent Property Design’ framework that focuses on the key areas of strategy, design and implementation. we plan Strategy

we action

we deliver Strategy

We understand your business, project site and competitive landscape. We ideate how people can use technology to simplify, connect, communicate with and protect their properties. We then identify strategic opportunities and design goals.

ü marketable project visions

Design

Design

We create the great technology development briefs. We clarify design intent, anticipate future needs and translate between different technology and property requirements. We facilitate across siloed design teams and validate design outcomes. We vigorously uphold the usability and design aesthetic of technology solutions.

ü clear design

Implementation We mitigate delivery risk and safeguard design intent in construction. We ensure solutions are rigorously scenario tested and ensure that systems have the right support services in place.

ü guiding project principles ü clearly defined strategies

communication ü integrated design outcomes ü clear technology development briefs ü co-ordinated building engineering design ü aesthetic design outcomes

Implementation ü risk mitigated implementation ü well tested solution designs ü supportable technology solutions

Our ultimate goal is to help clients create higher valued property solutions that provide a better user experience through the innovative use of technology. With the levels that technology has now matured to, we believe that there has never been a better time to bring technology and property together and to exploit this capability as a key market differentiator

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Smarter Buildings Better Experiences

Principal Consultant Bruce Duyshart BPD, BArch(hons), M.Arch., Aff RAIA Bruce is a Building Technology Strategist and Innovator who is highly experienced in developing technology strategies for Property Developments. He has a unique professional background in Architecture, Planning, Design, Property Development, IT and Project Management. Bruce has been at the forefront of innovation within the property industry over the last 20 years, having successfully implemented a number of ground breaking and award winning initiatives including experience on complex projects such as the Lend Lease headquarters at 30 The Bond, The Gauge (Melbourne Lend Lease Office), various luxury Residential Apartment Buildings, Barangaroo, Victoria Harbour Docklands, Showground Hill (RNA), Jacksons Landing and Royal Children’s Hospital. See http://au.linkedin/in/bduyshart/ Background experience includes: MAJOR ACHIEVEMENTS – Implemented some of the earliest Fibre to the Premise (FTTP) projects in Australia, 3 years prior to the NBN. – Managed a portfolio of over 25 FTTP projects in residential apartment and master planned communities. – Implemented an extensive energy monitoring solution for the world’s tallest timber residential apartment building, Forté. – Implemented the first cloud-based residential energy monitoring and home automation solution in Australia, Convesso. Australia’s first 4 star residential luxury apartment building. – Implemented the first GPON based network (as used by NBN) for a multi-unit residential apartment building for building automation system (BAS) communications, IP video intercom, phone & ultra high-speed broadband, Convesso. KEY PROJECTS – Barangaroo South mixed use development. Technology Master Plan. – RNA mixed use development. Technology Master Plan. – Victoria Harbour mixed use development. Technology Master Plan. – Royal Children’s Hospital, Gold Coast Hospital – Barangaroo Commercial Office Buildings C3, C4, C5 and Public Realm – Victoria Harbour Residential Apartment Buildings: Convesso, Serrata, Forté, EXO – Jacksons Landing Residential Apartment Buildings: Sugar Dock, Stone Cutters, Silk, Antias – Richmond Residential Apartment Buildings: GTV 9 Apartments – Master Planned Communities FTTP solutions: Lakeside Pakenham, Bingarra Gorge, Laurimar, Springfield Lakes, Rouse Hill, Varsity Lakes, Forde. INDUSTRY ADVISORY ROLES: – National Advisor to UDIA on the Australian National Broadband Network (NBN) – Represented UDIA on the Federal Government Department of Broadband NBN Greenfields Advisory Committee. – Represented UDIA in an Australian Parliamentary Committee Enquiry and Australian Federal Government Senate Enquiry into the NBN/Greenfields legislation.

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Smarter Buildings Better Experiences

AW ARDS – International IBCon 'Digie' Award - Best Intelligent Building Project - Multi Family (2013) – National iAward (Merit) – Sustainability and Green IT – Australian Information Industry Association, ACS (2012) – NSW iAward – Sustainability and Green IT – Australian Information Industry Association, ACS (2012) – National Excellence Award - Australian Institute of Building – (2001) – Professional Excellence in Building Award - Australian Institute of Building (2001) – Engineering Excellence Award (Highly Commended) – Australian Institute of Engineers (2001) – Lotusphere AP Star Award (Team Award) for ProjectWeb – Winner ‘Best eBusiness Solution’ (2000) – Lotusphere AP Star Award (Team Award) for ProjectWeb – Winner ‘Best Industry Solution’ (2000) – Lend Lease Creative and Innovative Award (1999) – Malcolm Rose Memorial Award - Association of Computer Aided Design - Travel Scholarship (1994) – Yarrabank Housing Design Competition - Ministry of Housing (1990)

TESTIMONIALS – Available on request.

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