SCHUTZ STATISTICS FALL 2018 1
01
HINTS STATEMENTS FALL 2018
2
01
SCHUTZ
FALL 2018 100 MARCAS PESQUISADAS
VERÃO 2018
No intuito de tentar identificar onde estão as novas apostas do inverno, foi feito um trabalho de categorizar os novos statements da estação. Para isso foram pesquisadas 100 marcas dentro do web merchandising, contemplando fast fashion e marcas de luxo. Entretanto, é um trabalho em constante evolução e muito destes dados irão se confirmar na viagem. • FAST FASHION • LUXURY
ALAIA ALBERTA FERRETI ALEXANDER MCQUEEN ALEXANDER WANG AQUAZZURA BALENCIAGA BOTTEGA VENETA BRIAN ATWOOD DEREK LAM DIANE VON FUSTEMBERG ALDO VIVIENNE WESTWOOD SAM EDELMAN ZARA FRANCESCO RUSSO GIAMBATTISTA VALLI GIANVITO ROSSI MSGM MULBERRY NASTY GAL RENE CAOVILLA ROBERT CLERGERIE ROGER VIVIER RUPERT SANDERSON SAINT LAURENT SALVATORE FERRAGAMO
SEE BY CHLOÉ SERGIO ROSSI STELLA LUNA STELLA MCCARTNEY STEVE MADDEN STUART WEITZMAN TABITHA SIMMONS TOD’S TOM FORD TOP SHOP TORY BURCH VALENTINO VERSACE ACNE ASH BCBG MAX AZRIA BRUNELLO CUCINELLI FURLA ISABEL MARANT JIL SANDER JIMMY CHOO KARL LAGERFELD KATE SPADE LANVIN LAURENCE DECADE LOEFFLER RANDALL
LOPUIS VUITTON MANOLO BLAHNIK DSQUARED2 EMILIO PUCCI ETRO FENDI GIANVITO ROSSI GIUSEPPE ZANOTTI GIVENCHY GUCCI PRADA RALPH LAUREN KENZO MARC JACOBS MICHAEL KORS KENDALL + KYLIE MR BY MAN REPELLER ATTICO CHRISTIAN LOUBOUTIN JIMMY CHOO CHARLOTTE OLYMPIA DOLCE & GABBANA SJP SARAH JESSICA PARKER PIERRE HARDY NICHOLAS KIRKWOOD CHLOÉ
Y-3 ASH ADIDAS ACNE STUDIO DSQUARED2 OPENING CEREMONY BRUNELLO CUCINELLI GABRIELA HEARST PEDRO GARCIA MARNI SOLUDOS REBECCA MINKOFF CASTAÑER KATE SPADE RAG & BONE BARNEYS NY LE SILLA ELIE SAAB PETAR PETROV
3
01
HINTS CATEGORY FALL 2018
4
01
SCHUTZ
FALL 2018 STATISTICS CATEGORY
VERÃO 2018
CATEGORY 70
3
60 3
50
3
40 30 20 10
64 47
3
3 3
38 26
26
20
3 20
1 19
3
15
0
LUXURY
FAST FASHION
Das 100 marcas analisadas, 67% delas apostaram em ANKLE BOOTS, e o statement menos apostado foi SNEAKERS com 18% . 5
01
SCHUTZ
FALL 2018 OVER THE KNEE BLOCK HIGH HEEL
VERÃO 2018
PETAR PETROV
RENÉ CAOVILLA
6
01
SCHUTZ
FALL 2018 OVER THE KNEE BLOCK HIGH HEEL
FENDI
GIANVITO ROSSI
VERÃO 2018
ZARA
ALDO
SAINT LAURENT
7
01
SCHUTZ
FALL 2018 OVER THE KNEE BLOCK HEEL
ALDO
ALDO
VERÃO 2018
STUART WEITZMAN
GIVENCHY
SEE BY CHLOÉ
8
01
SCHUTZ
FALL 2018 OVER THE KNEE BLOCK HEEL
ZARA
VERÃO 2018
GUCCI
LOUIS VUITTON
9
01
SCHUTZ
FALL 2018 OVER THE KNEE CONE HEEL
NEOUS
VERÃO 2018
ISABEL MARANT
ISABEL MARANT
TOPSHOP
10
01
SCHUTZ
FALL 2018 OVER THE KNEE HIGH HEEL
VERÃO 2018
JIMMY CHOO
VETEMENTS
GIVENCHY
BALENCIAGA
11
01
SCHUTZ
FALL 2018 OVER THE KNEE HIGH HEEL
ALDO
VERÃO 2018
BALENCIAGA
FENDI
TOPSHOP
12
01
SCHUTZ
FALL 2018 OVER THE KNEE HIGH HEEL
VERÃO 2018
ZARA
13
01
SCHUTZ
FALL 2018 OVER THE KNEE HIGH HEEL
ZARA
VERÃO 2018
ZARA
VETEMENT
VETEMENT
14
01
SCHUTZ
FALL 2018 OVER THE KNEE HIGH HEEL
AQUAZZURA
NICHOLAS KIRKWOOD
VERÃO 2018
FRANCESCO RUSSO
GIUSEPPE ZANOTTI
CHRISTIAN LOUBOUTIN
15
01
SCHUTZ
FALL 2018 OVER THE KNEE
VERÃO 2018
23%
77%
16
01
SCHUTZ
FALL 2018 KNEE BOOTS HIGH HEEL
VERÃO 2018
AQUAZZURA
VALENTINO
TOM FORD
17
01
SCHUTZ
FALL 2018 KNEE BOOTS HIGH HEEL
PAUL ANDREW
VERÃO 2018
ALAIA
GIANVITO ROSSI
18
01
SCHUTZ
FALL 2018 KNEE BOOTS HIGH HEEL
VERÃO 2018
PAUL ANDREW VALENTINO
19
01
SCHUTZ
FALL 2018 KNEE BOOTS KITTEN HEEL
VERÃO 2018
CHRISTIAN LOUBOUTIN
SAINT LAURENT
20
01
SCHUTZ
FALL 2018 KNEE BOOTS CONE HEEL
VERÃO 2018
ISABEL MARANT
21
01
SCHUTZ
FALL 2018 KNEE BOOTS BLOCK HEEL
VERÃO 2018
GIANVITO ROSSI
PRADA
MERCEDES CASTILLO
22
01
ALAIA
SCHUTZ
FALL 2018 KNEE BOOTS BLOCK HEEL
GUCCI
VERÃO 2018
GIANVITO ROSSI
GIANVITO ROSSI
MERCEDES CASTILLO
23
01
SCHUTZ
FALL 2018 KNEE BOOTS BLOCK HEEL
VERÃO 2018
ZARA
GIANVITO ROSSI
24
01
SCHUTZ
FALL 2018 KNEE BOOTS BLOCK HEEL
CHLOÉ
VERÃO 2018
VALENTINO
STUART WEITZMAN
ALDO
25
01
SCHUTZ
FALL 2018 KNEE BOOTS
VERÃO 2018
20%
80%
26
01
SCHUTZ
FALL 2018 COMBAT BOOT
VERÃO 2018
ALTUZARRA
SAM EDELMAN
PRADA
ALEXANDER WANG
ACNE STUDIOS
27
01
SCHUTZ
FALL 2018 COMBAT BOOT
PRADA
JIMMY CHOO
VERÃO 2018
GIUSEPPE ZANOTTI
SAINT LAURENT
3.1 PHILLIP LIM
BALMAIN
SAINT LAURENT
MONCLER
28
01
SCHUTZ
FALL 2018 COMBAT BOOT
THE ROW
DORATEYMUR
VERÃO 2018
PRADA
ALEXANDER MCQUEEN
PRADA
OFF WHITE
29
01
SCHUTZ
FALL 2018 COMBAT BOOT
ZARA
ALDO
VERÃO 2018
STUART WEITZMAN
ALDO
RENÉ CAOVILLA
JIMMY CHOO
MARC JACOBS
JOSEPH
30
01
SCHUTZ
FALL 2018 COMBAT BOOTS
VERÃO 2018
28%
72%
31
01
SCHUTZ
FALL 2018 SANDAL BLOCK HEEL
VERÃO 2018
MIU MIU
LOEFFLER RANDALL
SEE BY CHLOÉ
TABITHA SIMMONS
32 ALDO
01
SCHUTZ
FALL 2018 SANDAL BLOCK HEEL
VERÃO 2018
ZARA
BOTTEGA VENETA
RENÉ CAOVILLA
MARC JACOBS ZARA
AQUAZZURA
MIU MIU
ALEXANDER WANG
PROENZA SCHOULER
33
01
SCHUTZ
FALL 2018 SANDAL BLOCK HEEL
SAM EDELMAN
MARNI
VERÃO 2018
MIU MIU
STELLA MCCARTNEY
CHLOÉ
TOPSHOP
34
01
SCHUTZ
FALL 2018 SANDAL BLOCK HEEL
VERÃO 2018
VALENTINO
TOPSHOP
PRADA
VALENTINO
TABITHA SIMMONS
LOEFFLER RANDALL
CHARLOTTE OLYMPIA
35
01
SCHUTZ
FALL 2018 SANDALS MEIA PATA SALTO BLOCO
VERÃO 2018
JIL SANDER
GUCCI
MICHAEL KORS
SAINT LAURENT
MARC JACOBS
36
01
SCHUTZ
FALL 2018 SANDALS MEIA PATA SALTO BLOCO
JIMMY CHOO
ZARA
VERÃO 2018
SAINT LAURENT
GIUSEPPE ZANOTTI
TOPSHOP
GUCCI
ALDO
37
01
SCHUTZ
FALL 2018 SANDALS MEIA PATA SALTO BLOCO
MIU MIU
DOLCE E GABBANA
VERÃO 2018
MIU MIU
MIU MIU
TORY BURCH
MIU MIU
38
01
SCHUTZ
FALL 2018 SANDALS MEIA PATA SALTO BLOCO
ZARA
VERÃO 2018
PRADA
SAM EDELMAN
39
01
SCHUTZ
FALL 2018 SANDALS MEIA PATA SALTO FINO
ALEXANDER MCQUEEN
CHRISTIAN LOUBOUTIN
ALAIA
VERÃO 2018
ALAIA
ALAIA
GIVENCHY
ALEXANDER MCQUEEN
SAINT LAURENT
CHRISTIAN LOUBOUTIN
40
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
VERÃO 2018
TOM FORD
RENÉ CAOVILLA
CHARLOTTE OLYMPIA
PAUL ANDREW
41
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
JIMMY CHOO
ZARA
VERÃO 2018
GIUSEPPE ZANOTTI
ALEXANDER WANG
BURBERRY
CHARLOTTE OLYMPIA
NO.21
CHARLOTTE OLYMPIA
42
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
VERÃO 2018
GIANVITO ROSSI
PAUL ANDREW
AQUAZZURA
MIU MIU
GIUSEPPE ZANOTTI
MARCO DE VICENZO
AQUAZZURA
43
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
VERÃO 2018
CALVIN KLEIN
TABITHA SIMMONS
GUCCI
PRADA
44
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
ZARA
OLGANA PARIS
VERÃO 2018
TIBI
GIVENCHY
RUPERT SANDERSON
OSCAR TIYE
SAINT LAURENT
TOM FORD
45
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
OSCAR TIYE
GIANVITO ROSSI
VERÃO 2018
CALVIN KLEIN
STUART WEITZMAN
GIVENCHY
PRADA
LANVIN
GIANVITO ROSSI
46
01
SCHUTZ
FALL 2018 SANDALS HIGH HEEL
PRADA
SAINT LAURENT
VERÃO 2018
GUCCI
STUART WEITZMAN
VALENTINO
PEDRO GARCIA
GIANVITO ROSSI
GUCCI
47
01
SCHUTZ
FALL 2018 SANDALS SALTO FINO ESTILETO
VERÃO 2018
SAINT LAURENT
GIANVITO ROSSI
GIANVITO ROSSI
GUCCI
ALCHIMIA DI BALLIN
EMILIO PUCCI 48
01
SCHUTZ
FALL 2018 SANDALS
VERÃO 2018
50%
50%
49
01
SCHUTZ
FALL 2018 SLIDE
VERÃO 2018
VINCE
GIVENCHY
PEDRO GARCIA
CHARLOTTE OLYMPIA
CHLOÉ
SAM EDELMAN
ISABEL MARANT NO.21
50
01
SCHUTZ
FALL 2018 SLIDE
VERÃO 2018
TOPSHOP
TOPSHOP
FENDI
BOTTEGA VENETA
CHLOÉ
TORY BURCH
CHLOÉ
51
01
SCHUTZ
FALL 2018 FLAT SANDAL
VERÃO 2018
PRADA
FENDI
GIANVITO ROSSI
MANSUR GABRIEL
52
01
SCHUTZ
FALL 2018 FLAT SANDAL
VERÃO 2018
FENDI BOTTEGA VENETA
PRADA
ALEXANDER MCQUEEN ALDO
PRADA
ANCIENT GREEK SAM EDELMAN
LANVIN
LANVIN DUNE
ALDO
GINA
VALENTINO
53
01
SCHUTZ
FALL 2018 FLAT SANDAL
VERÃO 2018
GEBEBE ZARA
ZARA
FENDI
POLLINI
ZARA
54
01
SCHUTZ
FALL 2018 FLAT SANDALS
VERÃO 2018
29%
71%
55
01
SCHUTZ
FALL 2018 PUMP HIGH HEEL
VERÃO 2018
BALENCIAGA
BALENCIAGA
56
01
SCHUTZ
FALL 2018 PUMP HIGH HEEL
CHRISTIAN LOUBOUTIN
MALONE SOULIER
VERÃO 2018
TOM FORD
PAUL ANDREW
NO.21
ALEXANDER WANG
TABITHA SIMMONS
FRANCESCO RUSSO
57
01
SCHUTZ
FALL 2018 PUMP HIGH HEEL
ZARA
ZARA
PEDRO GARCIA
VERÃO 2018
ZARA
GUCCI
ZARA
AQUAZZURA
MANOLO BLAHNIK
MANOLO BLAHNIK
JIMMY CHOO
MANOLO BLAHNIK
ATTICO
58
01
SCHUTZ
FALL 2018 PUMP HIGH HEEL
VERÃO 2018
PRADA
GUCCI
GUCCI
OSCAR TIYE
LOEFFLER RANDALL
CHRISTOPHER KANE
59
01
SCHUTZ
FALL 2018 PUMP HIGH HEEL
SAINT LAURENT
VERÃO 2018
TOM FORD
BALMAIN
TABITHA SIMMONS
OSCAR TIYE
FRANCESCO RUSSO
AQUAZZURA
60
01
SCHUTZ
FALL 2018 PUMP BLOCK HEEL
VERÃO 2018
MIU MIU
ZARA
DOLCE & GABBANA
NICHOLAS KIRKWOOD
61
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
VERÃO 2018
SAINT LAURENT
62
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
VERÃO 2018
GUCCI
PROENZA SCHOULER
DOLCE & GABBANA
63
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
VERÃO 2018
CHRISTIAN LOUBOUTIN
DOLCE & GABBANA
PRADA
MANSUR GAVRIEL
CHLOÉ
NICHOLAS KIRKWOOD
CHLOÉ
MANSUR GAVRIEL
64
01
SCHUTZ
FALL 2018 PUMP KITTEN HEEL
VERÃO 2018
GUCCI
TIBI
PRADA
AQUAZZURA
AQUAZZURA
MIU MIU
STELLA MCCARTNEY 65
01
SCHUTZ
FALL 2018 PUMP KITTEN HEEL
VERÃO 2018
AQUAZZURA
MIU MIU
TOPSHOP
PRADA
MIU MIU
CHARLOTTE OLYMPIA
AQUAZZURA
MANOLO BLAHNIK
66
01
SCHUTZ
FALL 2018 PUMP KITTEN HEEL
VERÃO 2018
DORATEYMUR
TIBI
GABRIELA HEARST
CHARLOTTE OLYMPIA
BALENCIAGA
CHARLOTTE OLYMPIA
67
01
SCHUTZ
FALL 2018 PUMP KITTEN HEEL
VERÃO 2018
NEOUS
MANSUR GAVRIEL
NEOUS
68
01
SCHUTZ
FALL 2018 PUMP KITTEN HEEL
VERÃO 2018
MARNI
LANVIN
MERCEDES CASTILLO
69
01
SCHUTZ
FALL 2018 PUMPS
VERÃO 2018
41%
59%
70
01
SCHUTZ
FALL 2018 MULE FLAT
VERÃO 2018
MARNI
ALEXANDER WANG
THE ROW
ALEXANDER WANG
MALONE SOULIER
MARNI
71
01
SCHUTZ
FALL 2018 MULE FLAT
VERÃO 2018
TIBI
SIMONE ROCHA
VERONICA BEARD
GIANVITO ROSSI
STELLA MCCARTNEY
GUCCI
PAUL ANDREW
3.1 PHILLIP LIM
NICHOLAS KIRKWOOD
72
01
SCHUTZ
FALL 2018 MULE FLAT
VERÃO 2018
STUART WEITZMAN
TOPSHOP TABITHA SIMMONS
ZARA
ALDO
73
01
SCHUTZ
FALL 2018 FLAT
VERÃO 2018
ZARA
ZARA
TOP SHOP
74
01
SCHUTZ
FALL 2018 FLAT
VERÃO 2018
MIU MIU
CASTAÑER
AQUAZZURA
REIKE NEN
ZARA
THE ROW
ZARA
TOP SHOP
ZARA
75
01
SCHUTZ
FALL 2018 FLATS
VERÃO 2018
23%
77%
76
01
SCHUTZ
FALL 2018 SPORT SNEAKER
VERÃO 2018
BALENCIAGA
ACNE STUDIOS
NIKE
GIUSEPPE ZANOTTI
NIKE
NIKE
77
01
SCHUTZ
FALL 2018 SPORT SNEAKER
TOPSHOP
VERÃO 2018
TOD’S
ZARA
ADIDAS BY STELLA MCCARTNEY
ALDO
ZARA
ALDO
78
01
SCHUTZ
FALL 2018 CASUAL SNEAKER
VERÃO 2018
MIRA MIKATI
LANVIN
SAINT LAURENT
COMMON PROJECTS
AXEL ARIGATO PRADA
79
01
SCHUTZ
FALL 2018 CASUAL SNEAKER
ROBERT CLERGERIE
MICHAEL KORS
VERÃO 2018
ZARA
GUCCI
ZARA
ALDO
80
01
SCHUTZ
FALL 2018 SNEAKERS
VERÃO 2018
18%
82%
81
02
HINTS CONSTRUÇÕES FALL 2018
82
01
SCHUTZ
FALL 2018 STATISTICS CONSTRUÇÕES
VERÃO 2018
CONSTRUÇÕES 25 1 20 15 10 5
21 2 7
2 6
0 6
1
1
4
4
0
LUXURY
FAST FASHION
Das 100 marcas analisadas, 22% delas apostaram em ASSIMETRIC HEEL, e o statement menos apostado foi BANANA HEEL E CONE HEEL com 5% . 83
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
VINCE
NICHOLAS KIRKWOOD
STELLA MCCARTNEY
84
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
MAISON MARGIELA
CHLOÉ
VERÃO 2018
NEOUS
SOPHIA WEBSTER
MAISON MARGIELA
SOPHIA WEBSTER
3.1 PHILLIP LIM
3.1 PHILLIP LIM 85
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
ZARA
ZARA
ZARA
ACNE STUDIOS
86
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
VETEMENTS
ALEXANDER MCQUEEN
87
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
NEOUS
PAUL ANDREW
88
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
MARC JACOBS
ZARA
VERÃO 2018
PROENZA SCHOULER
BOTTEGA VENETA
MIU MIU
MIU MIU
89
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
MARNI
DOLCE & GABBANA GABRIELA HEARST
NICHOLAS KIRKWOOD
MERCEDES CASTILLO
MIU MIU MERCEDES CASTILLO
90
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
DOLCE E GABBANA
VERÃO 2018
MIU MIU
MIU MIU
91
01
SCHUTZ
FALL 2018 ASSIMETRIC HEEL
VERÃO 2018
22%
78%
92
01
SCHUTZ
FALL 2018 TRACTOR SOLE
VERÃO 2018
STELLA MCCARTNEY
JIL SANDER
NICHOLAS KIRKWOOD
93
01
SCHUTZ
FALL 2018 TRACTOR SOLE
VERÃO 2018
ZARA
ALDO
SEE BY CHLOÉ
AQUATALIA
LOUIS VUITTON
94
01
SCHUTZ
FALL 2018 TRACTOR SOLE
VERÃO 2018
8%
92%
95
01
SCHUTZ
FALL 2018 METALLIC HEEL
VERÃO 2018
ZARA
MARCO DE VICENZO
3.1 PHILLIP LIM
MARCO DE VICENZO
96
01
SCHUTZ
FALL 2018 METALLIC HEEL
ALEXANDER MCQUEEN
VERÃO 2018
ZARA
ALDO
97
01
SCHUTZ
FALL 2018 METALLIC HEEL
VERÃO 2018
PROENZA SCHOULER
MIU MIU
98
01
SCHUTZ
FALL 2018 METALLIC HEEL
NICHOLAS KIRKWOOD
VERÃO 2018
PROENZA SCHOULER
NICHOLAS KIRKWOOD
99
01
SCHUTZ
FALL 2018 METALLIC HEEL
VERÃO 2018
8%
92%
100
01
SCHUTZ
FALL 2018 COUNTRY BOOTS
VERÃO 2018
CALVIN KLEIN 205W39NYC
ALEXANDER MCQUEEN
GANNI
ISABEL MARANT
101
01
SCHUTZ
FALL 2018 COUNTRY BOOTS
VERÃO 2018
LOUIS VUITTON
SAINT LAURENT
102
01
SCHUTZ
FALL 2018 COUNTRY BOOTS
VERÃO 2018
6%
94%
103
01
SCHUTZ
FALL 2018 BANANA HEEL
VERÃO 2018
NICHOLAS KIRKWOOD
GIVENCHY
NICHOLAS KIRKWOOD
104
01
SCHUTZ
FALL 2018 BANANA HEEL
VERÃO 2018
ALEXANDER MCQUEEN
ALEXANDER MCQUEEN
105
01
SCHUTZ
FALL 2018 BANANA HEEL
VERÃO 2018
PROENZA SCHOULER
PROENZA SCHOULER
PRADA
106
01
SCHUTZ
FALL 2018 BANANA HEEL
VERÃO 2018
5%
95%
107
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
ISABEL MARANT
ISABEL MARANT
108
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
NEOUS
TOPSHOP
109
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
SAINT LAURENT
ISABEL MARANT
SAINT LAURENT
ISABEL MARANT
NEOUS
110
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
MANSUR GAVRIEL
SAINT LAURENT
NEOUS
111
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
CALVIN KLEIN
TABITHA SIMMONS
GUCCI
PRADA
112
01
SCHUTZ
FALL 2018 CONE HEEL
VERÃO 2018
5%
95%
113
03
HINTS SHAPES FALL 2018
114
01
SCHUTZ
FALL 2018 STATISTICS SHAPES
VERÃO 2018
SHAPE 25
2
20 0 15
0
2
23
1
10 16
15
1
13
1 10
5
9 6
2
1
4
4
0 MULE
CHELSEA
SOCK BOOTS
SLIDE CHIC LUXURY
MARY JANE
LACE-UP BOOTS
HIGH VAMP PUMP
SLOUCH ANKLE BOOTS BOOT TIE
FAST FASHION
Das 100 marcas analisadas, 25% delas apostaram em MULES, e o statement menos apostado foi ANKLE BOOT TIE com 5% . 115
01
SCHUTZ
FALL 2018 MULE BLOCK HEEL
VERÃO 2018
CHARLOTTE OLYMPIA
LOEFFLER RANDALL
ZARA
TOD’S
GUCCI
ALDO
116
01
SCHUTZ
FALL 2018 MULE HIGH HEEL
VERÃO 2018
OLGANA PARIS
MARCO DE VICENZO
TABITHA SIMMONS
AQUAZZURA
AQUAZZURA GIANVITO ROSSI
117
01
SCHUTZ
FALL 2018 MULE HIGH HEEL
VERÃO 2018
ZARA
PRADA
118
01
SCHUTZ
FALL 2018 MULE FECHADO HIGH HEEL
VERÃO 2018
OSCAR TIYE FRANCESCO RUSSO
PRADA
CHRISTOPHER KANE
LOEFFLER RANDALL
119
01
SCHUTZ
FALL 2018 MULE FECHADO ASSIMÉTRIC HEEL
VERÃO 2018
DORATEYMUR
GABRIELA HEARST
MERCEDES CASTILLO
NEOUS
MERCEDES CASTILLO
GUCCI
THE ROW
120
01
SCHUTZ
FALL 2018 MULE FECHADO KITTEN HEEL
VERÃO 2018
CHARLOTTE OLYMPIA
DORATEYMUR BALENCIAGA
MANSUR GAVRIEL
CHARLOTTE OLYMPIA
NEOUS TIBI
121
01
SCHUTZ
FALL 2018 MULE
VERÃO 2018
25%
75%
122
01
SCHUTZ
FALL 2018 CHELSEA BOOTS
VERÃO 2018
ACNE STUDIOS
SAM EDELMAN
ALAIA
FENDI
TOD’S
123
01
SCHUTZ
FALL 2018 CHELSEA BOOTS
JIL SANDER
SAINT LAURENT
VERÃO 2018
TOD’S
ISABEL MARANT
CHARLOTTE OLYMPIA
TOD’S
ISABEL MARANT
COMMON PROJECTS
124
01
SCHUTZ
FALL 2018 CHELSEA BOOTS
VERÃO 2018
ATP ATELIER
LOUIS VUITTON
RUPERT SANDERSON
AQUAZZURA
FENDI
SAINT LAURENT
SAINT LAURENT
125
01
SCHUTZ
FALL 2018 CHELSEA BOOTS
VERÃO 2018
ZARA
AQUATALIA
126
01
SCHUTZ
FALL 2018 CHELSEA BOOTS
VERÃO 2018
16%
84%
127
01
SCHUTZ
FALL 2018 SOCK BOOT
VERÃO 2018
MALONE SOULIERS
CHRISTIAN LOUBOUTIN
ALTUZARRA
OSCAR TIYE
128
01
SCHUTZ
FALL 2018 SOCK BOOT
NEOUS
FRANCESCO RUSSO
VERÃO 2018
NEOUS
BALENCIAGA
GIANVITO ROSSI
GIVENCHY
STELLA MCCARTNEY
GIUSEPPE ZANOTTI 129
01
SCHUTZ
FALL 2018 SOCK BOOT
SOPHIA WEBSTER
CHRISTIAN LOUBOUTIN
VERÃO 2018
OSCAR TYIE
3.1 PHILLIP LIM
PETAR PETROV
TABITHA SIMMONS
GIANVITO ROSSI
130
01
SCHUTZ
FALL 2018 SOCK BOOT
VERÃO 2018
15%
85%
131
01
SCHUTZ
FALL 2018 SLIDE CHIC
VERÃO 2018
PRADA
FENDI
GIANVITO ROSSI
MANSUR GABRIEL
132
01
SCHUTZ
FALL 2018 SLIDE CHIC
VERÃO 2018
GEBEBE
FENDI BOTTEGA VENETA
PRADA
ZARA ALDO
PRADA
ANCIENT GREEK SAM EDELMAN
LANVIN
LANVIN DUNE
ALDO
GINA
VALENTINO
133
01
SCHUTZ
FALL 2018 SLIDE CHIC
VERÃO 2018
15%
85%
134
01
SCHUTZ
FALL 2018 MARY JANE
VERÃO 2018
MANOLO BLAHNIK
NO.21
ATTICO
GUCCI
GUCCI
135
01
SCHUTZ
FALL 2018 MARY JANE
VERÃO 2018
GUCCI MIU MIU
ZARA
PRADA
GUCCI
AQUAZZURA
MIU MIU
STELLA MCCARTNEY
DOLCE & GABBANA
GUCCI
136
01
SCHUTZ
FALL 2018 MARY JANE
VERÃO 2018
11%
89%
137
01
SCHUTZ
FALL 2018 LACE-UP BOOTS
VERÃO 2018
PEDRO GARCIA
CHLOÉ
LAURENCE DACADE
SEE BY CHLOÉ
138
01
SCHUTZ
FALL 2018 LACE-UP BOOTS
VERÃO 2018
ALTUZARRA
JIMMY CHOO
ALDO
ALDO
PRADA
JIL SANDER
TABITHA SIMMONS
139
01
SCHUTZ
FALL 2018 LACE-UP BOOTS
VERÃO 2018
10%
90%
140
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
VERÃO 2018
BALENCIAGA
BALENCIAGA
141
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
TIBI
ZARA
VERÃO 2018
BALMAIN
PEDRO GARCIA
MALONE SOULIER
FRANCESCO RUSSO
142
01
SCHUTZ
FALL 2018 PUMP HIGH VAMP
VERÃO 2018
7%
93%
143
01
SCHUTZ
FALL 2018 SLOCH BOOTS
VERÃO 2018
TOPSHOP
ZARA
TOPSHOP
SEE BY CHLOÉ
144
01
SCHUTZ
FALL 2018 SLOCH BOOTS
GIANVITO ROSSI
VERÃO 2018
PRADA
AQUAZZURA
GIANVITO ROSSI
ZARA
145
01
SCHUTZ
FALL 2018 SLOCH BOOTS
VERÃO 2018
ZARA
GIANVITO ROSSI
146
01
SCHUTZ
FALL 2018 SLOCH BOOTS
VERÃO 2018
6%
94%
147
01
SCHUTZ
FALL 2018 ANKLE BOOT TIE
VERÃO 2018
CHRISTIAN LOUBOUTIN
ETRO
NICHOLAS KIRKWOOD
148
01
SCHUTZ
FALL 2018 ANKLE BOOT TIE
VERÃO 2018
CHLOÉ
ZARA
149
01
SCHUTZ
FALL 2018 ANKLE BOOT TIE
VERÃO 2018
5%
95%
150
04
HINTS MATERIALS FALL 2018
151
01
SCHUTZ
FALL 2018 STATEMENTS MATERIAL
VERÃO 2018
MATERIAL 25
0 2
20 15
1
25 10
19 13
5
0 1
0
1
0
8
8
7
7
12
1 3
1 3
0
LUXURY
FAST FASHION
Das 100 marcas analisadas, 25% delas apostaram em VELVET, e o statement menos apostado foi SEQUINS com 4% . 152
01
SCHUTZ
FALL 2018 VELVET
VERÃO 2018
LANVIN
SAM EDELMAN
LANVIN
MAISON MARGIELA NICHOLAS KIRKWOOD
153
01
SCHUTZ
FALL 2018 VELVET
NO.21
STUART WEITZMAN
VERÃO 2018
ROBERT CLERGERIE
TIBI
OSCAR TIYE
MAISON MARGIELA
AQUAZZURA
RUPERT SANDERSON
154
01
SCHUTZ
FALL 2018 VELVET
VERÃO 2018
SANAY313
3.1 PHILLIP LIM
DOLCE & GABBANA
TIBI
SAINT LAURENT
SAINT LAURENT
PRADA
PRADA
155
01
SCHUTZ
FALL 2018 VELVET
AQUAZZURA
JIMMY CHOO
VERÃO 2018
PRADA
NO.21
SAINT LAURENT
TOM FORD
LAURENCE DACADE
PRADA
156
01
SCHUTZ
FALL 2018 VELVET
VERÃO 2018
GUCCI
DRIES VAN NOTEN
JIL SANDER
JIL SANDER
157
01
SCHUTZ
FALL 2018 VELVET
VERÃO 2018
25%
75%
158
01
SCHUTZ
FALL 2018 FUR
VERÃO 2018
ATP ATELIER
FENDI
CHLOÉ
LOEFFLER RANDALL
MIRA MIKATI
LOEFFLER RANDALL
3.1 PHILLIP LIM SAM EDELMAN
159
01
SCHUTZ
FALL 2018 FUR
VERÃO 2018
MARCO DE VINCENZO GUCCI
BRUNELLO CUCINELLI
AQUAZZURA SIMONE ROCHA
3.1 PHILLIP LIM
PRADA OLGANA PARIS
VALENTINO
STUART WEITZMAN
160
01
SCHUTZ
FALL 2018 FUR
VERÃO 2018
OLGANA PARIS
MIU MIU
ZARA SALVATORE FERRAGAMO STUART WEITZMAN
ZARA
ALDO
TABITHA SIMMONS
161
01
SCHUTZ
FALL 2018 FUR
VERÃO 2018
21%
79%
162
01
SCHUTZ
FALL 2018 SATIN
VERÃO 2018
AQUAZZURA
OSCAR DE LA RENTA
AQUAZZURA
TIBI
PRADA
163
01
SCHUTZ
FALL 2018 SATIN
CONVERSE
VERÃO 2018
3.1 PHILLIP LIM
ZARA
TIBI
MAISON MARGIELA
GIANVITO ROSSI
164
01
SCHUTZ
FALL 2018 SATIN
VERÃO 2018
ZARA
PEDRO GARCIA
MIU MIU
ZARA VETEMENT
ZARA
165
01
SCHUTZ
FALL 2018 SATIN
VERÃO 2018
PAUL ANDREW
ZARA GIANVITO ROSSI
ZARA
GIANVITO ROSSI
GUCCI
MIU MIU
ZARA
166
01
SCHUTZ
FALL 2018 SATIN
VERÃO 2018
14%
86%
167
01
SCHUTZ
FALL 2018 ANIMAL PRINT
BERGDORF GOODMAN
VERÃO 2018
JIMMY CHOO
AQUAZZURA
CHARLOTTE OLYMPIA
PAUL ANDREW
JIMMY CHOO
LOEFFLER RANDALL
168
01
SCHUTZ
FALL 2018 ANIMAL PRINT
VERÃO 2018
CHARLOTTE OLYMPIA
JIMMY CHOO
JIMMY CHOO
AQUAZZURA
MANOLO BLAHNIK
FRANCESCO RUSSO
GIANVITO ROSSI
TIBI
MIU MIU
VERONICA BEARD 169
01
SCHUTZ
FALL 2018 ANIMAL PRINT
VERÃO 2018
12%
88%
170
01
SCHUTZ
FALL 2018 SANDAL ORNAMENT
VERÃO 2018
GIUSEPPE ZANOTTI ISABEL MARANT
RENÉ CAOVILLA
ALEXANDER WANG
CALVIN KLEIN 205W39NYC
171 PRADA
01
SCHUTZ
FALL 2018 SANDAL ORNAMENT
VERÃO 2018
PRADA
ZARA
MIU MIU
ZARA
GIVENCHY
ZARA
MIU MIU
172
01
SCHUTZ
FALL 2018 SANDAL ORNAMENT
VERÃO 2018
9%
91%
173
01
SCHUTZ
FALL 2018 LUREX
VERÃO 2018
GIUSEPPE ZANOTTI
ALEXANDRE BIRMAN
ISABEL MARANT
GIUSEPPE ZANOTTI
174
01
SCHUTZ
FALL 2018 LUREX
VERÃO 2018
JIMMY CHOO
STUART WEITZMAN
MARCO DE VICENZO
SAINT LAURENT
OSCAR TYIE
175
01
SCHUTZ
FALL 2018 LUREX
VERÃO 2018
8%
92%
176
01
SCHUTZ
FALL 2018 XADREZ
VERÃO 2018
ZARA
SAM EDELMAN
NO.21
OFF WHITE NO.21
177
01
SCHUTZ
FALL 2018 XADREZ
VERÃO 2018
MIU MIU
BURBERRY
MIU MIU TOD’S
NO.21
MIU MIU
LAURENCE DACADE
178
01
SCHUTZ
FALL 2018 XADREZ
VERÃO 2018
8%
92%
179
01
SCHUTZ
FALL 2018 PYTON
VERÃO 2018
BALMAIN
CHRISTIAN LOUBOUTIN
MIU MIU
AQUAZZURA
180
01
SCHUTZ
FALL 2018 PYTON
VERÃO 2018
AQUAZZURA ATP ATELIER
GIANVITO ROSSI
CHRISTOPHER KANE
181
01
SCHUTZ
FALL 2018 PYTON
VERÃO 2018
7%
93%
182
01
SCHUTZ
FALL 2018 FEATHERS
VERÃO 2018
PRADA
PRADA
PRADA
CHARLOTTE OLYMPIA
183
01
SCHUTZ
FALL 2018 FEATHERS
VERÃO 2018
ZARA
GIUSEPPE ZANOTTI
184
01
SCHUTZ
FALL 2018 FEATHERS
VERÃO 2018
4%
96%
185
01
SCHUTZ
FALL 2018 SEQUINS
VERÃO 2018
CHRISTIAN LOUBOUTIN
GIUSEPPE ZANOTTI
186
01
SCHUTZ
FALL 2018 SEQUINS
VERÃO 2018
CHRISTIAN LOUBOUTIN
ZARA
TOPSHOP
187
01
SCHUTZ
FALL 2018 SEQUINS
VERÃO 2018
4%
96%
188
05
COLOURS FALL 2018
189
01
SCHUTZ
FALL 2018 WHITE BOOTS
VERÃO 2018
DORATEYMUR
THE ROW
TIBI NEOUS
3.1 PHILLIP LIM
DORATEYMUR
190
01
SCHUTZ
FALL 2018 WHITE BOOTS
GUCCI
VERÃO 2018
NEOUS
RUPERT SANDERSON
LAURENCE DACADE
MAISON MARGIELA
MARC JACOBS
ALEXANDER WANG
191
01
SCHUTZ
FALL 2018 WHITE BOOTS
VERÃO 2018
TOPSHOP
GIANVITO ROSSI
OFF WHITE
192
01
SCHUTZ
FALL 2018 COLOUR ESMERALDA
VERÃO 2018
AQUAZZURA
AQUAZZURA
TIBI
ALAIA
MAISON MARGIELA
SAINT LAURENT 193
01
SCHUTZ
FALL 2018 COLOUR ESMERALDA
VERÃO 2018
JIMMY CHOO
LAURENCE DACADE
RUPERT SANDERSON
AQUAZZURA
NO.21
CHRISTIAN LOUBOUTIN
AQUAZZURA
TIBI
01
SCHUTZ
FALL 2018 COLOUR RED (OXBLOOD)
VERÃO 2018
AQUAZZURA
ZARA
ZARA
195
01
SCHUTZ
FALL 2018 COLOUR RED (OXBLOOD)
ALEXANDER MCQUEEN
VETEMENTS
VERÃO 2018
PAUL ANDREW
GIANVITTO ROSSI
PAUL ANDREW
PAUL ANDREW
196
01
SCHUTZ
FALL 2018 COLOUR RED (OXBLOOD)
SAINT LAURENT
VERÃO 2018
PRADA
MAISON MARGIELA
197
01
SCHUTZ
FALL 2018 METALLIC
VERÃO 2018
FENDI
PETAR PETROV
ISABEL MARANT
ACNE STUDIOS
SAINT LAURENT
PROENZA SCHOULER
198
01
SCHUTZ
FALL 2018 METALLIC
VERÃO 2018
DOLCE & GABBANA
JIMMY CHOO
SAINT LAURENT
MIU MIU
ALDO
PRADA
ALDO
PROENZA SCHOULER
199
SCHUTZ LIVING FOR PLEASURE
200