Léa Clermont-Dion, La Ruelle Films

Janette Bertrand is a renowned figure in Quebec culture, known for her progressive views on women’s emancipation. Her story was told in the documentary “Janette and Daughters” presented on Télé-Québec. The visual identity for the documentary reappropriated the patriarchal codes of the time by putting women at the forefront. With custom typography, by Sid Lee, each chapter began with a business card Bertrand might have used - her titles include journalist, actor, screenwriter, feminist, author and psychologist - and allowed the documentary to move between different decades. The women interviewed in the film also got a unique typographic style, with a letter from each name designed to stand out and take its own place. The visual universe, simultaneously avant-garde and retro, was created by an all-female team.

CD: Isabelle Allard

AD: Cécile Tousignant

Designer: Gabriella Perrino

BRONZE: Brand Environment

Sid Lee

Sid Lee

The Sid Lee Biosquare is a complex office space located at the base of Place Ville Marie in Montreal. The new office for its 400 workers consists of four quadrants and three floors. To help staff navigate the large space, Sid Lee developed a signage system that used elevation and the four cardinal directions to indicate a precise location. Each floor was designed with nature-centric inspiration along with its own specific color, room naming system, materials, style elements, design choices and layout. The Underground features sombre, minerallike details inspired by subterranean spaces like caves and mines; the Ground features vegetation and wood, reflecting places like jungles and forests; and details on the Upperground evoke both sky and space.

CD Design: Marie-Élaine Benoit

CD Motion: Olivier Valiquette

ADs: Annik Bouchard, Audrey-Claude Roy

CWs: Shane Patrick, Mélodie Karama

WEBSITES/APPS/MOBILE

BRONZE: Websites/Apps/Mobile

Relief

Cossette

Relief is an organization with a mission to open the door to discussion, education, and mental health self-management. To build awareness, allow for accessibility and encourage people to take charge of their mental health, Cossette created “The Diary of Louise.” The project features Louise, a fictional character living with anxiety whose story is depicted through line drawings and text. The team had to ensure Louise’s emotions authentically represented the ups and downs of someone with a mental health issue while integrating Relief’s tools and services into the experience. The solution also had to allow Relief to produce 50 stories over a one-year period. The agency used Webflow for the website, leveraging everything it had to offer and tweaking it to achieve its vision.