AGENCIES

1. Rethink

2. Zulu Alpha Kilo

3. FCB Canada

4. Cossette

5. Bensimon Byrne / OneMethod / Narrative

6. Leo Burnett

7. lg2

8. Performance Art

9. No Fixed Address

10. Juniper Park\TBWA / Tam-Tam\TBWA

CCO s

1. Aaron Starkman, Rethink

2. Zak Mroueh, Zulu Alpha Kilo

3. Ian Mackenzie, Performance Art

4. Nancy Crimi-Lamanna, FCB Canada

5. Peter Ignazi, Diamond / Cossette

6. Steve Persico, Leo Burnett

7. Lisa Greenberg, Leo Burnett

8. Graham Lang, TAXI / VMLY&R

9. Amin Todai, OneMethod

10. Joseph Bonnici, Tadiem having a different kind of creative challenge outside Rethink and IOFA satisfies that.

But! I don’t need it anymore. I don’t need to paint, create art installations, do poetry or anything else. In fact, in order to fully recharge for work, I run away from anything creative. I think it’s important to take true mental breaks. My preferred formula is beach, book and phone locked in hotel mini safe. After four days, I come back recharged, and laser focused on tackling written goals.

The biggest challenge you faced in the last year? Sorry to get real here, but my mom Eleanor unexpectedly passed away this year. It was personally challenging, for sure. During the weeks and months that followed I got closer with my sisters. One thing I didn’t expect to happen is that I also got closer with my partners at Rethink and so many other people here. Rethinkers had my back this year and I’ll never forget it. I know “work family” is over-used. But for me Rethink is family and I’m so grateful for it.

What work or project did you admire most from the previous year that neither you nor anyone else at your agency worked on?

Easiest question of all time. Apple’s detective spot.