All Set For Success

After witnessing all of the ups and downs of the Interbrush tradeshow since 2020, it is fantastic to see what looks like a wonderful new chapter developing for the brush industry with the launch of the World Brush Expo. With this first edition attracting more than 150 exhibitors, it is clear there is a strong base of global companies willing to support an industry event. Soon we will know if the attendance can also meet expectations, but with the ABMA and FEIBP driving the event going forward, it certainly seems like the Expo is set up for long-term success.

And while a prediction like that may seem a little bold, the ABMA Convention in Florida has me convinced as there was a buzz and enthusiasm in Florida that I hadn’t seen before. Having the World Brush Expo on deck seemed to put a little more energy into all of the conversations. I can’t say that everyone I spoke to is attending, but I can say it was always a topic with many ABMA attendees genuinely excited for the trip to Bologna.

From the Brushware perspective, Susan and I will both attend, and we are thrilled to have the opportunity to interact with the global brush community. We can’t wait to meet face-to-face with readers and advertisers we’ve only known through email and phone calls. And of course, we are looking forward to acquiring new readers as we know there are a lot of people that have come into the industry since 2016. No matter what, we look forward to learning from the brush industry professionals at the Expo on how we can be a better resource for the community.

Whether you are perusing this issue in advance or during the Expo, this is a jam-packed edition featuring ABMA Convention Coverage, a World Brush Expo preview and an update on the industrial brush sector from Bob Lawrence. We hope you enjoy this special edition and we also hope to see you in Bologna!

Dylan Goodwin, Publisher