4 minute read
Boucherie to Showcase Anchorless Toothbrush Technology
The former worldwide event for the oral care brush industry, held in Freiburg, has been discontinued. Instead, a brand new fair called the World Brush Expo is organized by the American Brush Manufacturers Association and the European Brushware Federation. From May 22-24, 2024, manufacturers of various types of brushes from all over the world will unite in the BolognaFiere venue in Bologna, Italy. This is a must-attend event for professionals in the brush industry, where Boucherie will be presenting exciting new, industry-leading toothbrush machinery.
Boucherie’s proprietary PTt technology remains on the cutting edge of anchorless toothbrush manufacturing. When it was introduced at the Interbrush show in 2016, it stunned the world and the oral care industry showed massive interest.
Simple as a technology yet allowing for elegant brush head designs with flexibility in materials, PTt has been re-engineered for more output, engineering simplicity, higher product quality and superior efficiency. See the new and improved PTt machine at the World Brush Expo in May along with the following:
Anchorless technology: Two entirely new machines will be revealed!
Anchor technology: Demonstration of the latest Hepta developments.
Interdental: Discover a brand new feature for unsurpassed quality on IDM.
To learn more about Boucherie at the 2024 World Brush Expo, visit www.worldbrushexpo.boucherie.com.
Borghi USA Strengthens Team with Rob Wilson as New Field Service Technician
Borghi USA, Inc., proudly announces the addition of Rob Wilson to its team as the new Field Service Technician. In his capacity, Wilson will play a crucial role in supporting customers by providing expertise in troubleshooting, machine repairs, installation and training, both onsite and remotely. Additionally, he will collaborate closely with the Borghi –Italy engineering team, contributing to the development of new equipment.
Keystone Plastics Welcomes Terry Parsons
In January, Keystone Plastics announced Terry Parsons as the company’s new sales/business development executive. In his role, Parsons will focus on managing business relationships, driving sales growth and building and maintaining distribution programs. His responsibilities involve providing client support, developing new product and business opportunities and actively participating in marketing and events to promote the KPI brand.
Parsons is a highly accomplished senior executive with a dynamic background in developing and implementing transformational strategies aimed at propelling revenue, optimizing operations and fostering sustainable organizational growth. He brings a proven track record of aligning highperforming teams with corporate vision, forging valuable partnerships and delivering tactical roadmaps for business value.
“We’re genuinely excited to welcome Terry to our team! His extensive industry knowledge, stellar reputation and positive attitude are valuable assets that will contribute to our growth and enhance the support we provide to our customers,” says Mike Santos, Director of Sales and Marketing.
Parson’s career highlights include successful tenures as General Manager at Alamo Group Inc. and Chief Operating Officer at Heil of Texas, where he played pivotal roles in transforming operations, driving growth, and instilling a high-performing culture. His professional journey is marked by achievements including tripling company revenue, revitalizing sales efforts, and implementing strategic initiatives that have left a lasting impact.
Technology: Demonstration of the latest Hepta developments.
Technology: Demonstration of the latest Hepta developments.
