A Step-by-Step Guide on Selling Invitations Online

If you love decorative paper, selling invitations online can be a promising business idea for you. Among several invitations, wedding invitations come out on top in terms of demand.

It would be a good idea to sell wedding invitation cards at first in order to build a good customer base. As your business grows, you can expand to other forms of invitation too.

Decide on the Type of Invitation

A. Digital Wedding Invitations

A digital wedding invitation includes creating attractive wedding cards. It doesn’t always imply designing invitation cards but also animating them to make them engaging and appealing.

Have a look at the advantages this type of invitation provides.

– There is minimal risk of loss involved in digital invitations.

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B. Full-Service Printing

Unlike digital invitation designing and retailing, fullservice printing involves offering customers a physical, inhand service of the invitations.

– A spacious workshop where you can place all your machines and equipment.

– A quality colored inkjet printer for better results

– Paper stock – Cartridges, and more.

Decide on the Level of Your Business Plan

In the former case, you can go for a start-up level business based at home. However, if you wish to start a full-fledged business, you may need a workshop-based business. Also Read: A Step by Step Guide to Own a Successful Business Card Printing Line

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A. Start Up Model

Here are some upsides of a start-up business model.

– The initial investment is low as there is no need for any workshop.

– Minimum equipment like an inkjet printer, a system, and technical expertise is all you need.

– Fewer resources and staff members required which helps you in cost-cutting.

B. Full-Fledged Business Model

With a full-fledged business, you get various advantages as below.

– Increased customer interaction and a better understanding of customers’ perspectives.

– Increased outreach in the vicinity.

– Enhanced in-person visits and interactions win customers’ trust faster.

Here are some ways you can upgrade your store easily and feasibly.

A. Adopt Web-to-Print Technology

Integrate a web-to-print solution that can help enhance storefront features, back-end operations, and payment and security features.

B. Integrate an ERP Software Solution

A next-gen ERP software solution can help price estimation, order confirmation, automated job card generation, final delivery and many more aspects. It can free you from all the monotonous, repetitive tasks and help you deliver all your orders effortlessly with minimal turnaround time.

C. Product Designer

On top of everything, you can offer freedom of customization to customers by integrating a cuttingedge online product designer. When customers get everything they need to design invites the way they want, they would be more than happy. With these self-tailored invites they get.

Expand It, Promote It

Once your business takes off, you can consider expanding it. Read a few ways you can adopt for business expansion.

Widen Your Range of Products

If you can afford it, you can go for widening your range of products. You can expand to calligraphy, handmade invites, and more high-end products for increased engagement and goodwill.

Increase printing processes

Starting with one or two, you can expand printing processes to attract more and more diverse customers with different demands.

Use Digital Media

To sell invitations online, you need a strong online presence.

– For your site, you can optimize its speed, content for keywords, look and feel to attract customers more.

– For your social media, you can keep posting engaging posts, announcements, offers, etc.