B2b web to print storefront solution: 5 things you should look for

sales@brushyourideas.com

B2B​ ​Web-to-Print​ ​Storefront​ ​Solution:​ ​5​ ​Things You​ ​Should​ ​Look​ ​For

“Web-to-Print”​ ​is​ ​one​ ​of​ ​the​ ​biggest​ ​catchphrases​ ​amongst​ ​the​ ​ecommerce​ ​store​ ​owners​ ​of​ ​today.​ ​So what​ ​exactly​ ​is​ ​Web-to-Print?​ ​Is​ ​it​ ​merely​ ​about​ ​a​ ​tool​ ​that​ ​enables​ ​customers​ ​to​ ​add​ ​a​ ​personal​ ​touch​ ​to products​ ​of​ ​their​ ​choice?​ ​The​ ​answer​ ​is​ ​“No”.​ ​Web-to-print​ ​storefront​ ​software​ ​is​ ​much​ ​more​ ​than​ ​that.

It​ ​is​ ​a​ ​complete​ ​package​ ​that​ ​enables​ ​you​ ​to​ ​manage​ ​different​ ​aspects​ ​of​ ​your​ ​store​ ​and​ ​allows​ ​your customers​ ​to​ ​log​ ​in,​ ​design,​ ​order​ ​and​ ​checkout.

Several​ ​researches​ ​have​ ​proved​ ​that​ ​business​ ​owners​ ​are​ ​reluctant​ ​when​ ​it​ ​comes​ ​to​ ​purchasing​ ​printing storefront​ ​solutions.​ ​This​ ​is​ ​because​ ​they​ ​see​ ​it​ ​as​ ​more​ ​of​ ​a​ ​tool​ ​and​ ​less​ ​of​ ​a​ ​solution.​ ​When​ ​you​ ​invest in​ ​an​ ​all-inclusive​ ​web-to-print​ ​storefront​,​ ​remember​ ​that​ ​you​ ​are​ ​investing​ ​on​ ​the​ ​company​ ​that​ ​offers these​ ​solutions.​ ​And​ ​when​ ​you​ ​are​ ​investing​ ​into​ ​a​ ​solution​ ​as​ ​such,​ ​you​ ​need​ ​to​ ​look​ ​at​ ​certain

1

sales@brushyourideas.com functions​ ​and​ ​features​ ​that​ ​the​ ​solution​ ​you​ ​are​ ​being​ ​offered,​ ​must​ ​have.​ ​Let​ ​us​ ​understand​ ​some​ ​of them​ ​in​ ​detail.

1.​ ​Excellent​ ​User-Interface It​ ​is​ ​quite​ ​obvious​ ​that​ ​if​ ​the​ ​product​ ​designer​ ​tool​​ ​of​ ​your​ ​storefront​ ​is​ ​not​ ​user-friendly,​ ​it​ ​will​ ​have​ ​low adoption​ ​rate​ ​amongst​ ​clients.​ ​This​ ​is​ ​applicable​ ​especially​ ​to​ ​a​ ​web2print​ ​storefront​ ​wherein​ ​all​ ​the products​ ​are​ ​designed​ ​by​ ​customers​ ​with​ ​the​ ​help​ ​of​ ​a​ ​tool.​ ​So​ ​before​ ​you​ ​integrate​ ​or​ ​build​ ​a​ ​website having​ ​product​ ​designer​ ​tool,​ ​make​ ​sure​ ​the​ ​customization,​ ​review​ ​process​ ​and​ ​checkout​ ​are​ ​smooth.

Sometimes,​ ​a​ ​product​ ​might​ ​look​ ​glamorous​ ​but​ ​doesn’t​ ​provide​ ​with​ ​ease​ ​of​ ​use.​ ​So,​ ​remember​ ​that simplicity​ ​and​ ​elegant​ ​design​ ​are​ ​of​ ​utmost​ ​importance​ ​in​ ​a​ ​web-to-print​ ​platform.​ ​It​ ​can​ ​also​ ​have additional​ ​features​ ​like​ ​product​ ​search,​ ​coupon​ ​management,​ ​multilingual​ ​support​ ​etc.

2.​ ​Domain​ ​and​ ​Server​ ​set-up

When​ ​you​ ​decide​ ​to​ ​get​ ​your​ ​storefront​ ​built​ ​by​ ​a​ ​trustworthy​ ​company,​ ​it​ ​suggests​ ​you​ ​with​ ​the​ ​right domain​ ​name​ ​for​ ​your​ ​ecommerce​ ​store.​ ​Not​ ​only​ ​that,​ ​it​ ​also​ ​helps​ ​you​ ​with​ ​a​ ​robust​ ​server​ ​setup​ ​that scales​ ​up​ ​with​ ​the​ ​expansion​ ​of​ ​your​ ​business.​ ​But​ ​having​ ​your​ ​server​ ​hosted​ ​is​ ​not​ ​enough.​ ​You​ ​also 2

sales@brushyourideas.com need​ ​to​ ​maintain​ ​and​ ​protect​ ​it.​ ​So​ ​when​ ​you​ ​strike​ ​a​ ​deal​ ​for​ ​a​ ​web-to-print​ ​store,​ ​make​ ​sure​ ​the company​ ​is​ ​ready​ ​to​ ​maintain​ ​your​ ​server​ ​even​ ​if​ ​is​ ​charging​ ​monthly​ ​fees​ ​for​ ​the​ ​same.​ ​For​ ​the​ ​security of​ ​your​ ​server​ ​and​ ​protecting​ ​it​ ​from​ ​getting​ ​hacked​ ​ask​ ​if​ ​these​ ​companies​ ​offer​ ​you​ ​with​ ​fraud monitoring.

3.​ ​Easy​ ​Admin​ ​Management As​ ​an​ ​Admin​ ​of​ ​an​ ​extensive​ ​web-to-print​ ​store,​ ​you​ ​need​ ​to​ ​take​ ​care​ ​of​ ​a​ ​lot​ ​of​ ​things.​ ​And management​ ​of​ ​store​ ​products​ ​is​ ​one​ ​of​ ​the​ ​biggest​ ​tasks.​ ​The​ ​backend​ ​of​ ​the​ ​website​ ​should​ ​be​ ​built​ ​in such​ ​a​ ​way​ ​that​ ​you​ ​can​ ​easily​ ​add​ ​products​ ​and​ ​their​ ​variants​ ​by​ ​linking​ ​them​ ​to​ ​each​ ​other.​ ​Admin should​ ​be​ ​able​ ​to​ ​set​ ​prices​ ​of​ ​products​ ​and​ ​change​ ​them​ ​whenever​ ​the​ ​need​ ​be.​ ​To​ ​check​ ​whether​ ​you are​ ​making​ ​progress​ ​with​ ​your​ ​print​ ​store,​ ​a​ ​system​ ​to​ ​track​ ​store​ ​sales​ ​can​ ​be​ ​incorporated​ ​to​ ​your website.​ ​CMS​ ​pages​ ​like​ ​About​ ​Us,​ ​Contact​ ​Us​ ​and​ ​FAQs​ ​etc​ ​should​ ​be​ ​included.

4.​ ​Payment​ ​Gateway​ ​Integrations

If​ ​your​ ​payment​ ​gateway​ ​has​ ​loopholes,​ ​it​ ​will​ ​lead​ ​to​ ​cart​ ​abandonments​ ​and​ ​you​ ​might​ ​incur​ ​huge losses.​ ​Make​ ​sure​ ​your​ ​store​ ​has​ ​multiple​ ​payment​ ​gateways​ ​making​ ​it​ ​easy​ ​for​ ​your​ ​customers​ ​to​ ​check

3

sales@brushyourideas.com out.​ ​The​ ​checkout​ ​page​ ​should​ ​also​ ​have​ ​the​ ​facility​ ​to​ ​select​ ​from​ ​different​ ​shipping​ ​options​ ​so​ ​that your​ ​customers​ ​can​ ​be​ ​assured​ ​that​ ​their​ ​product​ ​will​ ​be​ ​delivered​ ​on​ ​time.

5.​ ​Timely​ ​Customer​ ​Support Even​ ​if​ ​the​ ​software​ ​is​ ​easy​ ​to​ ​use,​ ​there​ ​will​ ​be​ ​many​ ​customer​ ​service​ ​related​ ​issues​ ​that​ ​need​ ​to​ ​be taken​ ​care​ ​of.​ ​Some​ ​software​ ​providers​ ​also​ ​give​ ​training​ ​as​ ​to​ h ​ ow​ ​to​ ​use​ ​the​ ​software​​ ​and​ ​resolve problems​ ​that​ ​might​ ​arise​ ​while​ ​using​ ​it.​ ​Once​ ​you​ ​know​ ​and​ ​understand​ ​your​ ​product​ ​well,​ ​you​ ​will​ ​be able​ ​to​ ​explain​ ​its​ ​benefits​ ​to​ ​your​ ​customers,​ ​resolve​ ​their​ ​complaints​ ​and​ ​help​ ​them​ ​make​ ​the​ ​most out​ ​of​ ​it.​ ​In​ ​case​ ​you​ ​are​ ​not​ ​able​ ​to​ ​resolve​ ​the​ ​issues,​ ​your​ ​service​ ​provider​ ​should​ ​be​ ​able​ ​to​ ​help​ ​you.

Ideally,​ ​you​ ​should​ ​choose​ ​a​ ​provider​ ​that​ ​offers​ ​you​ ​with​ ​a​ ​ready​ ​to​ ​use​ ​templates,​ ​designs,​ ​clipart​ ​and your​ ​products​ ​added​ ​to​ ​the​ ​store.​ ​If​ ​you​ ​are​ ​not​ ​a​ ​technical​ ​person,​ ​they​ ​should​ ​be​ ​able​ ​to​ ​troubleshoot the​ ​UI/UX,​ ​upgrading​ ​tasks​ ​etc.

In​ ​short,​ ​the​ ​lesser​ ​aspects​ ​you​ ​have​ ​to​ ​deal​ ​with,​ ​the​ ​better​ ​is​ ​your​ ​printing​ ​storefront​ ​solution.​ ​So​ ​what are​ ​you​ ​waiting​ ​for?​ ​Get​ ​in​ ​touch​ ​with​ ​the​ ​best​ ​web-to-print​ ​store​ ​providers​ ​now!

Original​ ​Post​ ​ ​https://www.brushyourideas.com/blog/b2b-web-to-print-storefront-solution-things-look/

4