E D R E V A V E U N A L #
CONTENTS 1. activations 2.how to reach 3.timeline 4. content
#LANUEVAVERDE
ACTIVATIONS #LANUEVAVERDE
MEDIA TAKEOVER
VIRAL ACTIVATION
GIVEAWAYS
#LANUEVAVERDE
HOW TO REACH #LANUEVAVERDE
PLAYERS 10-20
INFLUENCERS 1,000 PEOPLE FAN BASE 1,000,000 + #LANUEVAVERDE
TIMELINE #LANUEVAVERDE
THE CAMPAIGN WILL BE FOCUSED ON THE NOVELTY OF THE jersey, TECHNOLOGY and benefits,that this will give the team to reach greatness and glory
NEW JERSEY, NEW TEAM, A BRIGHT FUTURE
#LANUEVAVERDE MEDIA TAKEOVER JANUARY 15TH
RICH MEDIA BANNERS
FAN TRIGGERS
VIRAL ACTIVATION
LAUNCH
INTERACTIVE KIOSK
VIP COVERAGE
JANUARY 27TH
JANUARY 31TH
FEBRUARY 5TH
RELEASE OF VIRAL VIDEO
GIVEAWAYS
FEBRUARY 7TH
JERSEYS AND MORE
#LANUEVAVERDE
MEDIA TAKEOVER #LANUEVAVERDE
MEDIA TAKEOVER JANUARY 15TH
RICH MEDIA BANNERS
FAN TRIGGERS #LANUEVAVERDE
RICH MEDIA BANNERS
#LANUEVAVERDE
FAN TRIGGERS we are going to create contests that will trigger our fan base in facebook, asking them:
WHAT WOULD YOU DO FOR THE NEW JERSEY?
#LANUEVAVERDE
VIRAL ACTIVATION #LANUEVAVERDE
VIRAL ACTIVATION JANUARY 27TH
INTERACTIVE KIOSK #LANUEVAVERDE
INTERACTIVE KIOSK CREATION OF AN INTERACTIVE KIOSK WHERE PEOPLE WILL HAVE TO COMPLETE CHALLENGES IN ORDER TO get the new jerSEY BEFORE EVERYONE ELSE. the challenges will be recorded and a viral video will be made.
#LANUEVAVERDE
LAUNCH #LANUEVAVERDE
LAUNCH
JANUARY 31TH
VIP COVERAGE #LANUEVAVERDE
VIP COVERAGE VIP COVERAGE OF THE WHOLE LAUNCH, THIS CONTENT WILL BE POSTED IN REAL TIME TO ALL OF OUR MEDIA CHANNELS.
#LANUEVAVERDE
FEBRUARY 5 TH
RELEASE OF THE VIRAL VIDEO #LANUEVAVERDE
GIVEAWAYS
#LANUEVAVERDE
GIVEAWAYS
JANUARY 31TH - MARCH
JERSEYS AND MORE #LANUEVAVERDE
GIVEAWAYS WE WILL BE GIVING THROUGH OUT OUR SOCIAL MEDIA CHANNELS THE NEW JERSEY IN ORDER TO, KEEP THE AUDIENCE ENGAGED WITH THE TEAM.
#LANUEVAVERDE
THANK YOU! #LANUEVAVERDE