BOSTON BOXED BREAD COMPANY STYLE GUIDE PROCESS BOOK
INDEX 2
INTRODUCTION
4
COMPETITORS
5
MOOD BOARD
6
SKETCHES
8
DIGITAL
10
FINAL LOGO
12
SAMPLES
BOSTON BOXED
BREAD Co.
3
INTRODUCTION
Boston Boxed Bread utilizes a modern way of introducing people to a company who strives to create the best box bread experience. We dedicate our time and effort into making sure that wen serve the highest quality homemade bread in a sustainable and easy to use box. We care about our environment and we are dedicated to using 100% recycled boxes for our packaging. We strives to distribute a product that is healthy to both the environment and people.
Organic
Warm
Enjoy
Packaged
Healthy
Baked
Recycled
Fresh
Wheat
Time
Natural
Homemade
Delivered
Brown
Delightful
Sealed
Hunger
Create
Compelling
Distribute
4
COMPETITION
5
MOOD BOARD
6
SKETCHES
7
8
DIGITAL DEVELOPMENT
Boston Boxed Bread
Boston Boxed
Company
any Comp d a e Br
Boston Boxed Bread
Boston Boxed Boston Boxed Bread
Company
Boston Boxed Bread
any Comp d a e Br
Boston Boxed Bread
Boston Boxed
any Comp d Brea
Boston Boxed Bread
9
10
Boston Boxed Bread Company
Boston Boxed Bread Co.
_ BOSTON BOXED BREAD
CO
BOSTON BOXED
BREAD Co.
11
FINAL LOGO
BOSTON BOXED
BREAD Co.
BOSTON BOXED
BREAD Co.
BOSTON BOXED
BREAD Co.
BOSTON BOXED
BREAD Co.
12
The final logo mark consisted of a extended font with a symmetrical alignment. The brackets indicate the boxed concept of the Boston boxed bread, containing the words within them. The upper logo indicates a wheat symbol while the diamond above it indicates a lid that when put together looks like a box putting more emphasis on the box concept. Overall the design has a linear feel to it while still having a geometric shape, tying in all parts of the design.
Lockup
Color C=0 M=84 Y=90 K=0
BOSTON BOXED
BREAD Co.
Align Boston boxed with bread, adjust the point size of Boston boxed to align them with bread
The bottom part of the logo is a simplified wheat icon that has a sharp geometric shape representing box form
Typefaces Stainless Ext Regular
BOSTON BOXED
BREAD Co.
The logo should line up with space between the brackets and centerd with Co. to have them straight
The top part of the logo represents a seal to make the whole logo have a geometric shape representing both a wheat icon and box.
13
SAMPLES
BOSTON BOXED
BREAD Co.
September 28th, 2016 To Who It May Concern, Ma doluptat aut volupti iduntus abor modiae pro is molo eosapiciis vitium fuga. Itatiae vera quam harundia doluptam is et faccum dolest imi, estibus ipsam la cum quam ut eaquis nia conseri beatioressin et ut ea et aut lataquas dem doluptam, ut quis quas dolo torio doluptas am harcil eveliquam alis nulla prem fuga. Itas essitis cieniasped que re venducidem ani ditam aborerferio voluptati numque vellacea dic temolores et volorepellab il imolor aut aligend ellatem quate necaboribusa paribuscimo beaquodit porepe ipsum facit re conetur arum quis niminim sus eatur? Sunt.
BOSTON BOXED
BREAD Co.
123 Milk Street Boston, Ma 01234 Larry Davis 315 Lawrence Way Quincy, Ma 04321
Cerchillatur aut eossimo loribus aperenimet eum veriaer rovitem exerume aliquam, conem qui rem num iusantia estem dolorecto beatetur aut que destinvenias ad ut autaqui qui blaboriorume que magnit et es prem idebisit elluptat inimill aborempercid molo in nonectem recum eosae nihit magnia voluptin prorio id magnis maximil illant, optatem porporem nectat. BOSTON BOXED
BREAD
Sincerely,
Co.
Frank Smith Executive Director Boston Boxed Bread Company
fsmith@gmail.com
123 Milk Street Boston Ma, 01234 978-234-1234
Franklin Smith Executive Director fsmith@gmail.
14
15
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Designed by Bryan Castro