the CASSADY by Bryan Pendz

THE

CASSADY. A DENVER EXPERIENCE

I N S P I R AT I O N the CASSADY is a hotel influenced by the Beat Generation, a generation driven by idealism and intellectual energy, whose literary roots were in D e n v e r. A g e n e r a t i o n w h i c h c h a l l e n g e d t h e s o c i a l norm and promoted:

“a revolution of the spirit.” Neal Cassady of Denver was immortalized as Dean M o r i a r t y i n J a c k K e r o u a c ’s 1 9 5 7 c l a s s i c , O n T h e Road, a story which reflected the passionate and experiential culture of the Beat Generation. Neal was many things to the influential leaders of the m o v e m e n t : a m u s e , a r e b e l , a n a r t i s t , a l o v e r, a n o u t s i d e r. H e w a s A m e r i c a n i c o n w h o b r i d g e d g e n e r ations.

HIGHLAND w 32nd ave

hotel

CASSADY

union station

LoDo st

PLACE t h e C A S S A D Y i s l o c a t e d i n D e n v e r ’s e c l e c t i c d o w n town ‘LoHi’ neighborhood. Situated on a hill, the hotel offers unmatched views of downtown and the Rocky Mountains.

highland bridge

“The juxtaposition of the Denver skyline with the mountain landscape is aspirational and transcendent.” little man ice cream

Adjacent to the iconic 16th street bridge, friends and guests can easily experience several Denver n e i g h b o r h o o d s b y f o o t a n d b i k e . W i t h L o H i ’s a b u n d a n c e o f i n s p i r e d e a t e r i e s a n d n i g h t s p o t s , i t ’s a neighborhood rich in diversity from humble turn of the century Victorian houses to sleek modern apartments and townhomes.

a m a t o ’s

forest room 5

A LT E R N AT I V E unique experience

EL COSMICO

ROOST

HOTEL SAINT CECILIA H A M YA R D the CASSADY THE HOXTON

SOHO HOUSE CHICAGO

T H E PA R K E R

THE ACE LA

THE DRAKE

THE LINE

THE ART T H E C R AW F O R D

T H E S TA N D A R D H I G H L I N E

HOTEL SAN JOSE SURF LODGE

SPECIALITY

C O R P O R AT E global brand

RENAISSANCE DENVER

boutique & curated

THE CURTIS

HOTEL MONACO T H E WA R W I C K

FOUR SEASONS

MAGNOLIA HOTEL

H I LT O N G A R D E N I N N R I T Z C A R LT O N

OXFORD HOTEL

H O T E L T E AT R O B R O W N PA L A C E

TRADITIONAL by the books

LOCAL GLOBAL

the OPPORTUNITY

OPPORTUNITY The rapid acceleration of development throughout Denver has prompted the growth and evolution of s e v e r a l l o c a l n e i g h b o r h o o d s , e s p e c i a l l y L o H i . C u rrently, there are corporate and traditional hotels throughout the city, many well represented in the downtown Denver business districts. h o t e l S P 34

the CASSADY meets the opportunity to fill the gap in neighborhoods that foster creative expression and the demand of local community who desire an alternative-specialty inspired hotel concept .

â&#x20AC;&#x153;The Cassady provides Denver with a unique, crafted experience to match the expectations of the global nomad, while celebrating the spont a n e o u s s p i r i t o f t h e L o H i n e i g h b o rhood.â&#x20AC;?

roost apt hotel

the line hotel

TA R G E T M A R K E T / G U E S T The Cassday guest is age agnostic, has a progressive spirit, embraces local culture, art, music, food, beverages and indigenous diversity. Our patrons and guests are socially active, get charged up by new ideas, new people, new tastes, and sounds.

â&#x20AC;&#x153;Cassadiesâ&#x20AC;? are progressive thinkers and arrive as global travellers, business travellers, visitors to neighborhood family and friends.

They are urban

adventurers, stopover mountain resort visitors, Colorado tourists, and Conventioneers.

The

Cassady

attracts

D e n v e r â&#x20AC;&#x2122;s

adventurous

Moriarity Market, and the Cassady Restaurants and rooftop lounge. The Cassady is a place where Denver discovers and gathers.

the CASSADY - Aerial Perspective

the CASSADY quality . comfort . expression . the CASSADY has an overall casual-sophistication yet is spontaneous and artful, expressive of its local friends and guests. The vibe engages the intellectual nature of our global nomads, and appeals to their passion for quality, comfort, and individual expression.

â&#x20AC;&#x153;the CASSADY is the ultimate expression of the soul of the people, geography, spirit and lifestyle of D e n v e r. â&#x20AC;? the CASSADY exudes a genuine and honest engagement with the eclectic vibe of the neighborhood. It is more than just a hotel, the CASSADY is an experience.

D E TA I L S 165 Guest Rooms:

premium 96 standard 63 suites 6

Lobby: 1,100 SF The lobby includes a sitting room for guests to find comfort in a good book, or good conversation. The library is the integral part of the check-in at the Cassady, where friends and guests can also purchase local art, poetry and music.

Lounge: 1,000 SF the lounge offers a unique kitchen island bar for guests to congregate and feel at home. With additional tables and window seats, the lounge promotes communal gathering and conversation between friends and guests.

Patio: 1,200 SF the patio is an integral part of the lobby and lounge and promotes a necessary connection to 16th Street. Filled with vegetation and trees, the patio becomes its own room within the Cassady.

Howl: 5,000 SF H o w l i s D e n v e r â&#x20AC;&#x2122;s a l t e r n a t i v e - s p e c i a l t y s p a c e f o r m u l t i - f u n c tional gatherings. During the day, the space offers several scales of meeting and working areas to accommodate the l o c a l p r o f e s s i o n a l a n d t r a v e l e r. A t n i g h t , a n d w e e k e n d s t h e event space becomes a venue for local happenings; music, night market, festivals, nuptials and family celebration.

Moriarty Market: 4,000 SF the local market offers friends and guests a much needed fresh food takeout option from early morning to late night.

Restaurant: 3,000 SF the chef driven restaurant offers the eclectic neighborhood another extraordinary addition to the food-centric local.

Rooftop Bar + Pool: 3,000 SF [interior], 3,000 SF [exterior] the rooftop bar + pool offer unmatched views of the mountains and the Denver Skyline.

Fitness: 1,000 SF t h e f i t n e s s r o o m i s g r e a t f o r a l i g h t m o r n i n g w o r k o u t . Yo g a , core, weights, just what you need to feel right.

the CASSADY - SW Perspective rooftop patio

garage entrance

rooftop bar

event space

restaurant patio

restaurant

lounge patio

hotel entrance

market & courtyard

5,237' - 8 7/8"

5219

5220

1 522

22 52

23 52

5224

5225

5226

5227

5228

5230

5229

5231

5232

5234

5233

storage

VIEW PLANE

LOAD DN

PASS

conference

courtyard

kitchen

market

restaurant

lobby / lounge 5,227' - 5 1/2"

coat

lobby front porch

5,232' - 5 1/2"

TRUE NORTH

29 52

5228

52 27

52 30

52 32

event space

PASS

market / retail

5231

conference

PLAN NORTH

F L O O R [ 0 1 ] - t h e C A S S A D Y L O B B Y / M A R K E T / E V E N T / R E S TA U R A N T

5,227' - 5 1/2" DN

TRUE NORTH

PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D

PLAN NORTH

FLOOR [02] - HOTEL CASSADY / BAR / FITNESS PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D

PREMIUM

5,247' - 5 1/2"

PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D S TA N D A R D

PASS

PREMIUM

PASS

PREMIUM

S TA N D A R D

S TA N D A R D S TA N D A R D

S TA N D A R D

PREMIUM

fitness VIEW PLANE

LOAD DN

rooftop bar

pool

TRUE NORTH

1 PRESENTATION FLOOR PLAN - LEVEL 03

1/8" = 1'-0" N

PLAN NORTH

FLOOR [03-05] - HOTEL CASSADY S TA N D A R D

S TA N D A R D

PREMIUM

S TA N D A R D

PREMIUM

LOAD

PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D

PREMIUM

S TA N D A R D

S TA N D A R D PASS

PREMIUM

S TA N D A R D

PREMIUM

PASS

SUITE

S TA N D A R D

PREMIUM

VIEW PLANE

S TA N D A R D SUITE

5,258' - 5 1/2"

PREMIUM

LOBBY The Lobby at the CASSADY was inspired to promote the same quality, comfort and expression one would feel at home. The inviting spirit of the space embraces the interraction between friends of the n e i g h b o r h o o d a n d g u e s t s v i s t i n g t h e C A S S A D Y. Unique spaces within the Lobby is designed to celebrate the collaborative and communal spirit of the culture.

The casual check-in happens at the Library table. Friends and guests use the Reading Room to find comfort in a good book, or a good conversation. During the day Guests congregate around the hightop in the Kitchen for a light breakfast. Or hang around for late night cocktails when the Library, Lobby & Lounge morph into a single gatehring spot for friends and guests spilling out to the Patio creas a great visual and physical connection from the i n t e r i o r t h e g r e a t o u t d o o r w e a t h e r o f D e n v e r.

patio

living

kitchen

library

living

elevator lobby male

female

office & storage breakfast / bar

check-in lobby lounge

living patio lounge

entry patio

LOBBY PLAN - the CASSADY

kitchen

L O B B Y P E R P S E C T I V E - P AT I O L O U N G E

LOBBY PERPSECTIVE - ENTRY

LOBBY PERPSECTIVE - LIVING

LOBBY PERPSECTIVE - CHECK-IN

L O B B Y P E R P S E C T I V E - BREAKFAST / BAR - daytime

GUEST ROOMS The apartment flat was a primary meeting place for many influential characters of the Beat Generation. The informal residential setting became a communal gathering space to share, create, and freely express the spontaneous spirit of the time. The guest rooms a t t h e C A S S A D Y p a y t r i b u t e t o t h e i n t e l l e c t u a l e n e rgy of the generation and provide the guest with the same informal opportunity to meet, share and express. The concept also acknowledges the transient trend in short-term rentals, and seeks to provide the global nomad with an individually crafted experience that reflects the local personality of Denver and the Highland neighborhood.

The Cassady offers 3 crafted room types to engage the unique personality of each guests, while maintaining the same level of quality, comfort and expression.

G U E S T R O O M S - D E A N â&#x20AC;&#x2122;s r o o m 1

1/2" = 1'-0"

GUEST ROOM PLAN - LEVEL 03 - Callout 2

SHEET NUMBER:

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G U E S T R O O M S - D E A N â&#x20AC;&#x2122;s r o o m

G U E S T R O O M S - N E A Lâ&#x20AC;&#x2122;s r o o m 1

1/2" = 1'-0"

GUEST ROOM PLAN - LEVEL 03 - Callout 2

SHEET NUMBER:

ENLAR INTERIO

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G U E S T R O O M S - N E A Lâ&#x20AC;&#x2122;s r o o m

G U E S T R O O M S - C A R O LY N â&#x20AC;&#x2122;s r o o m 1

1/2" = 1'-0"

GUEST ROOM PLAN - LEVEL 03 - Callout 2

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G U E S T R O O M S - C A R O LY N â&#x20AC;&#x2122;s r o o m

HOWL H O W L i s D e n v e r â&#x20AC;&#x2122;s a l t e r n a t i v e - s p e c i a l t y s p a c e f o r m u l t i - f u n c tional gatherings. During the day, the space offers several scales of meeting and working areas to accommodate

the

l o c a l p r o f e s s i o n a l a n d t r a v e l e r. A t n i g h t , t h e e v e n t s p a c e b e comes a venue for local happenings; music, night market, festivals. The Event can also be rented for weddings and parties and can be coupled with the the rooftop bar and patio.

MALE

FEMALE

Street, City State, #####

CONFERENCE

PROJECT NAME

CONFERENCE

REVISION

DATE

C O AT S E V E N T S PA C E

LOBBY

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PROJECT NUMBER: PROJECT DATE:

6/21/2016 8:18:34 AM

SHEET TITLE:

ENLARGED PLANS & INTERIOR ELEVATIONS SHEET NUMBER:

ENLARGED PLAN - LEVEL 00 - EVENT 1/8" = 1'-0"

EVENT PLAN - the CASSADY

A4.01

HOWL PERPSECTIVE

DATE

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PROJECT NUMBER: PROJECT DATE:

6/21/2016 8:19:38 AM

SHEET TITLE:

ENLARGED PLAN - LEVEL 00 - EVENT 1/8" = 1'-0"

ENLARGED PLAN - LEVEL 00 - EVENT

A4.01 1/8" = 1'-0"

EVENT PLAN - plan options - the CASSADY

DATE

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PROJECT NUMBER: PROJECT DATE:

6/21/2016 8:20:06 AM

SHEET TITLE:

ENLARGED PLAN - LEVEL 00 - EVENT

A4.01 1/8" = 1'-0"

DATE

######

PROJECT NUMBER: PROJECT DATE:

6/21/2016 8:20:37 AM

SHEET TITLE:

ENLARGED PLANS & INTERIOR ELEVATIONS SHEET NUMBER:

ENLARGED PLAN - LEVEL 00 - EVENT

A4.01 1/8" = 1'-0"

Street, City State, #####

PROJECT NAME

REVISION

ENLARGED PLANS & INTERIOR ELEVATIONS SHEET NUMBER:

Street, City State, #####

PROJECT NAME

REVISION

ENLARGED PLANS & INTERIOR ELEVATIONS SHEET NUMBER:

Street, City State, #####

PROJECT NAME

Street, City State, #####

PROJECT NAME REVISION

REVISION

PROJECT NUMBER: PROJECT DATE:

6/2 8:21

SHEET TITLE:

ENLARGED PLANS INTERIOR ELEVATIO SHEET NUMBER:

A4.01