D E S I G N B Y B R Y C E D R I E S E N G A / W W W. B R Y C E D R I E S E N G A . C O M
BR ANDING GUIDE
TABLE OF CONTENTS
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V I OUR MI S SION 0 1 LOG O US AG E 1 2 OUR C OLOR S 1 4 OUR T Y PEFACE 1 6 BUSINE S S S YS TEM 2 2 A NNUA L A R T SHOW 2 8 MOBILE A PPLIC ATION 3 0 OUR W EB SITE 3 2 BR A ND E X TEN SION 3 8 DE SIG N PROCE S S
We are a s tudent , f acult y, and communit y dr i ven or ganiz ation w ith the goal of encour aging or iginal ar t creation in cor rec tional and ju venile f acilitie s throughout the s t ate of Michigan.
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OUR MI S SION Unconfined Arts—founded by Buzz Alexander—is a nonprofit organization and program based in the Department of English Language and Literature and the School of Art and Design at the University of Michigan. The University of Michigan based program was started in 1990 when Alexander began to take students into these facilities to organize and facilitate creative workshops where inmates and students could create original works of art. Creations and artwork include creative writing, painting, and theater, among others. Our mission is to “collaborate with incarcerated adults, incarcerated youth, and the formerly incarcerated to strengthen our community through creative expression.” One of the central themes of Unconfined Arts is the idea that art is vital when it comes to the growth and survival of individuals and societies, therefore every person must have some form of access or some way of connecting to it. The values guiding Unconfined Arts include “respect, collaboration in which vulnerability, risk, and improvisation lead to discovery and resilience, persistence, patience, love, and laughter.” Incarcerated individuals must be given a voice and they must be able to express their vision. Unconfined Arts helps make this idea a reality.
In most cases, members of Unconfined Arts join through University of Michigan Art and Design professor Janie Paul or through English professor—and founder—Buzz Alexander. Janie Paul runs a course that trains member to facilitate workshops in prisons and juvenile facilities. In Buzz Alexander’s courses, students are trained to facilitate workshops in state prisons and juvenile facilities. There is also an extensive training program through which other interested volunteers can join the program. Unconfined Arts is involved in hosting and running a variety of art events and projects through which prisoners and their art can interface with the public. For instance, the Portfolio Project’s focus is one-on-one work with incarcerated individuals, assisting them to prepare portfolios of their art or creative writing which they can then present to parole boards, judges, schools, employers, and families when they are released. There are also collaborative workshops with individual and group activities in theater, creative writing, spoken word, art, dance, and music. Furthermore, the Linkage Project connects recently released citizens with artist-mentors who can help them pursue their art further while living and working in their community. Furthermore, there are exhibitions put on and curated by Unconfined Arts such as the Annual Exhibition of Art by Michigan Prisoners, the largest exhibition of prisoner art in the country, and the Exhibition of Art by Incarcerated Youth which present and showcase the work of incarcerated artists in Michigan prisons and juvenile facilities.
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LOGO USAGE
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PRIM A RY M A RK We’d l i ke y o u t o u s e t h e p r i m a r y m a r k a s o f t e n a s p o s s i b l e t o simultaneously reinforce and tie together the br and.
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SEC ONDA RY M A RK Should the primar y mark not jive well with a design and a horizontal mark is preferred, the secondar y mark can be used.
TER TI A RY M A RK S These ter tiar y marks are available as alternatives to the primar y and secondar y marks. They can be used in situations which necessitate them due to size or space concerns. The two simplified marks on the right are to be used only if they a r e a b s o l u t e l y n e c e s s a r y.
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UN AC CEP TA BLE TRE ATMENT S We’ v e d e s i g n e d o u r m a r k t o b e q u i t e f l e x i b l e . T h a t s a i d , p l e a s e b e cautious when applying our mark. Here are some examples that should help to illustrate what we mean.
Do not place the mark on any color that clashes with it.
Do not change the mark color to any color not in our color p a l e t t e . We l o v e i t i n o r a n g e . We are also fine with it being black o r w h i t e i f d e e m e d n e c e s s a r y.
Do not rotate, stretch, or embellish the mark with dropshadows or embossings.
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U N C O N F I N E D A RT S
Do not rearrange elements of the mark, change the typeface, or place text such that it appears to be part of the mark.
GALLERY SHOW
Do not place the mark on any b a c kg r o u n d t h a t i s o v e r l y cluttered. If the mark is to be placed on an image, we prefer its color to be white.
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CLE A R SPACE Our mark needs space to breathe. It should not be placed too close to other visual page elements or to the edge of a page. The gray areas here, based on the letter height of the logotype, indicate how much space should remain clear around each mark.
‘x’ is equal to the height of the l o g o t y p e ( U n c o n f i n e d A r t s) . This applies to the marks to the right as well.
For this icon-only ter tiar y mark, the clear space can be derived from the height of the logo, due to the lack of a logotype. ‘y’ refers to the height of the l o g o , w h e r e a s ‘z ’ i s e q u a l t o 15 % of ‘y’
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MINIMUM SIZE S To e n s u r e t h a t o u r m a r k i s a l w a y s l e g i b l e , w e’ v e s e t m i n i m u m s i z e s f o r e a c h o f t h e p r i m a r y, s e c o n d a r y, a n d t e r t i a r y m a r k s . M i n i m u m sizes reference the minimum height of each mark.
.5"
.15"
.15"
10
.25"
.1"
.15"
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OUR C OLOR S We h a v e f o u r s p e c i f i c c o l o r s t h a t w e u s e t h r o u g h o u t o u r b r a n d . T h e y ’r e i n s p i r e d , i n p a r t , b y p r i s o n c e l l s a n d u n i f o r m s b u t a r e u s e d i n a p o s i t i v e w a y. O u r c o l o r s o u r b o l d , c o n f i d e n t , a n d d i r e c t .
PA N T O N E C O O L G R AY 11 C C M Y K 0 / 2 / 0 /6 8 R G B 113 / 112 / 115 H E X # 7 17 0 7 3
PA N T O N E C O O L G R AY 1 C C M Y K 0 / 0 / 0 /6 R G B 2 3 9/ 2 3 9/ 2 4 0 HEX #EFEFF0
PA N T O N E 16 6 5 C C M Y K 0 /6 8 / 10 0 / 0 R G B 2 4 3 / 115 / 3 3 HE X #F37321
PA N T O N E P R O C E S S B L A C K C M Y K 0 / 0 / 0 / 10 0 RGB 0/0/0 HEX #000000
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OUR T Y PEFACE
DIN PRO IS O T YPEFACE OF DIN Pro is to be used in all print
Our favorite weights are Bold
We a l l o w t e x t t o b e l e f t- j u s t i f i e d
materials and whenever possible
a n d R e g u l a r, t h o u g h o t h e r
or centered, though large
in digital materials.
weights may be used so long as
a m o u n t s s h o u l d a l w a y s b e l e f t-
y o u m a ke s u r e t h e y l o o k g o o d!
justified. For various digital
We a l s o l i ke t h e t r a c k i n g s e t
material s, Helvetica or Arial may
t o 10 0 f o r a n i c e a n d o p e n f e e l ,
b e u s e d i f n e c e s s a r y.
It is available in 5 weights— L i g h t , R e g u l a r, M e d i u m , B o l d , and Black.
u n l e s s o f c o u r s e y o u ’r e w o r k i n g with a large amount of text.
OUR F CHOICE.
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BUSINE SS SYSTEM
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To whom it may concern: Prisons are an invisible, but dominant, part of American society: the United States incarcerates more people than any other nation in the world, with 25 percent of the world’s prisoners currently held within its borders. In Michigan, the number of prisoners rose from 3,000 in 1970 to more than 50,000 by 2008, a shift that Buzz Alexander witnessed firsthand when he came to teach at the University of Michigan. Is William Martinez Not Our Brother? describes the University of Michigan’s Prison Creative Arts Project (PCAP), a pioneering program founded in 1990 that works with incarcerated youth and adults in Michigan juvenile facilities and prisons. Alexander recounts the genesis and evolution of this radically pragmatic and original system that begins with university courses for credit, then offers students a university-based nonprofit organization through which they may continue and deepen their practice, and finally gives them a national network as well as connections with the national movement resisting mass incarceration in this country, and with social careers in general. By giving incarcerated individuals an opportunity to participate in the arts, PCAP enables them to withstand and often overcome the conditions and culture of prison, the policies of an incarcerating state, and the consequences of mass incarceration. The book is also a deeply personal account of Alexander’s long commitment to confronting the continually rising numbers of prisoners in America, his dedication as an educator, and his attempts to provide a way to reach out on a practical and emotional level to inmates. The model he describes applies to both public scholarship and everyday politics and will inspire readers in all fields. Sincerely,
Buzz Alexander Buzz (William) Alexander
W W W.UNC ONFINEDA R T S .ORG T. 734 647 7673 / Angell Hall, Suite 3187, 435 S. State Street, Ann Arbor, MI 48109
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BUZZ (WILLIAM) ALEXANDER Founder
W W W.UNC ONFINEDA R T S .ORG T. 734 426 4819 F. 734 763 3128 E. buzz@unconfinedarts.org Angell Hall, Suite 3187, 435 S. State Street, Ann Arbor, MI 48109
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To whom it may concern: Prisons are an invisible, but dominant, part of American society: the United States incarcerates more people than any other nation in the world, with 25 percent of the world’s prisoners currently held within its borders. In Michigan, the number of prisoners rose from 3,000 in 1970 to more than 50,000 by 2008, a shift that Buzz Alexander witnessed firsthand when he came to teach at the University of Michigan. Is William Martinez Not Our Brother? describes the University of Michigan’s Prison Creative Arts Project (PCAP), a pioneering program founded in 1990 that works with incarcerated youth and adults in Michigan juvenile facilities and prisons. Alexander recounts the genesis and evolution of this radically pragmatic and original system that begins with university courses for credit, then offers students a university-based nonprofit organization through which they may continue and deepen their practice, and finally gives them a national network as well as connections with the national movement resisting mass incarceration in this country, and with social careers in general. By giving incarcerated individuals an opportunity to participate in the arts, PCAP enables them to withstand and often overcome the conditions and culture of prison, the policies of an incarcerating state, and the consequences of mass incarceration. The book is also a deeply personal account of Alexander’s long commitment to confronting the continually rising numbers of prisoners in America, his dedication as an educator, and his attempts to provide a way to reach out on a practical and emotional level to inmates. The model he describes applies to both public scholarship and everyday politics and will inspire readers in all fields. Sincerely,
Buzz Alexander
LE T TERHE A D S i z e : 8 . 5 " x 11" P a p e r : Fr e n c h P a p e r C o . Construction Pure White 70# T
Buzz (William) Alexander
Te x t : 8 /11 D I N P r o R e g u l a r +2 5 Tr a c k i n g
W W W.UNC ONFINEDA R T S .ORG T. 734 647 7673 / Angell Hall, Suite 3187, 435 S. State Street, Ann Arbor, MI 48109
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.5625”
BUZZ (WILLIAM) ALEXANDER Founder
W W W.UNC ONFINEDA R T S .ORG T. 734 426 4819 F. 734 763 3128 E. buzz@unconfinedarts.org Angell Hall, Suite 3187, 435 S. State Street, Ann Arbor, MI 48109
.25” 3 1/6”
BUSINE S S C A RD Size: 3.5" x 2" P a p e r : Fr e n c h P a p e r C o . C o n s t r u c t i o n P u r e W h i t e 10 0 # C Te x t : N a m e - 8 . 5 / 9 D I N P r o B o l d Title - 6.5/9 DIN Pro Regular Info - 6.5/9 DIN Pro Regular
EN V ELOPE S i z e : # 10 (9. 5 " x 4 .12 5 " ) P a p e r : Fr e n c h P a p e r C o . Construction Pure White 70# T Te x t : 8 . 5 / 9 D I N P r o B o l d
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ANNUAL ART SHOW
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BUS S TOP A DV ER TI SEMENT To p r o m o t e t h e n a t i o n a l l y r e c o g n i z e d A n n u a l E x h i b i t i o n o f A r t b y Michigan Prisoners, adver tisements will be placed in and around D e t r o i t a t b u s s t o p s a n d c o m m o n g a t h e r i n g p l a c e s . T h e 2 012 E x h i b i t i o n d e s i g n m a ke s u s e o f c o l l a g e s o f M i c h i g a n p r i s o n e r a r t throughout its materials.
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ENTR A NCE BA NNER A banner will be placed at the entrance of the ar t exhibition. T h e b a n n e r a l s o m a ke s u s e s o f a collage of Michigan prisoner ar t being featured in the exhibition.
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“A PIECE OF MY HEART” Larry Clor
A R T WORK L A BEL S A r t w o r k l a b e l s , s i z e d 3 " b y 5 ", will be placed below each piece o f a r t w o r k . V i s i t o r s c a n m a ke use of the the Unconfined Ar ts iPhone App by scanning the QR code to get more information about a par ticular piece.
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MOBILE A PPLICATION The Unconfined Ar ts iPhone application enables users to easily get more information about ar twork at exhibits with the Galler y S c a n n e r, v i e w a r t w o r k b y M i c h i g a n p r i s o n e r s w i t h t h e A r t V i e w e r, a n d g e t e v e n t i n f o r m a t i o n w i t h t h e E v e n t C a l e n d a r.
OUR W EB SITE Our website ser ves to inform the public about the latest happenings i n t h e U n c o n f i n e d A r t s c o m m u n i t y. I t a l s o f e a t u r e s a n a r t g a l l e r y and includes information and resources regarding Unconfined Ar ts.
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BR AND E X TENSION
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TR A N SP OR T V EHICLE Unconfined Ar ts members running workshops can use the van to transpor t ar t supplies, volunteers, and ar twork to correctional facilities, exhibitions, and workshops.
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A R T NOTEBOOK S U n c o n f i n e d A r t s ’ 3 1/ 2 ” x 5 1/ 2 ” n o t e b o o k s w i l l b e p r o v i d e d t o prisoners, par ticipants, and volunteers to encourage ar t creation in any location.
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P O S TER TEMPL ATE U n c o n f i n e d A r t s m e m b e r s a n d v o l u n t e e r s c a n m a ke u s e o f t h e poster template when an event needs to be adver tised quickly and c h e a p l y. T h e p o s t e r i s d e s i g n e d t o w o r k w e l l o n a n y w h i t e t a b l o i d s i z e d p a p e r.
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T-SHIR T Unconfined Ar ts volunteers and m e m b e r s w i l l r e c e i v e a t- s h i r t t o wear while running workshops or while working events. They will also be given out as a thank you gift for donations.
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SUPPLY S TOR AG E Ar t supplies such as paints, brushes, and drawing utensils will be stored and transpor ted in bags and cases branded with the Unconfined Ar ts logo.
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DE SIGN PROCE SS
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U N CO N FI N E D ART S
Mood Board: Typography
MOOD BOA RD S At the beginning of the project, a variety of images were collected as inspiration and to help explore various visual styles. On this page are images f o c u s e d o n t y p o g r a p h y. O n the opposite page, images are f o c u s e d o n c o l o r a n d i m a g e r y.
U N CO N FI N E D ART S
Mood Board: Typography
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U N CO N FI N E D ART S
Mood Board: Color
U N CO N FI N E D ART S
Mood Board: Images
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N A MING PROCE S S O n t h i s p a g e a r e t h e i n i t i a l 10 0 n a m e i d e a s t h a t c a m e u p w h e n t r y i n g to name the Prison Creative Ar ts Project. On the opposite page is a narrowed down list and the final name, Unconfined Ar ts.
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M A RK SK E TCHE S T h e f o l l o w i n g s p r e a d s s h o w c a s e s o m e o f t h e i n i t i a l s ke t c h e s f o r t h e Unconfined Ar ts mark after the name was decided upon.
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L AYOU T & PL A NNING SK E TCHE S T h i s s p r e a d s h o w c a s e s e l e c t s ke t c h e s f o r v a r i o u s p r i n t e d a n d d i g i t a l c o m p o n e n t s , s u c h a s t h e s t a t i o n e r y, t h e w e b s i t e , a n d t h e iPhone application.
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M A RK DE V ELOPMENT A f t e r s o m e o l d s c h o o l s ke t c h i n g o n p a p e r, d e v e l o p m e n t o f t h e U n c o n f i n e d A r t s l o g o m o v e d t o t h e c o m p u t e r. A t t h i s p o i n t i t b e c a m e more clear which ideas were viable and which were not.
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