KO M B R E W C H A C A P S T O N E
N O E L L E
2 0 2 2
S A E G E R
how hea week
many people practice lthy habits during the but get off track during the weekend?
QUESTION:
what if there w promoted a healt drinking alcohol with fr
was a place that thy alternative to l and socializing riends?
PROPOSAL:
design a taproom that o kombucha flights, lig bites, self-serve drafts additives to create your cocktail
offers ght , and r own
W H Y KO M B U C H A ? the history of kombucha began thousands of years ago and most likely began in china. initially kombucha was used to create alcoholic beverages but later focused on the fermentation of fruits and vegetables. it can be described now as a fermented sweet tea. tea is the foundation of kombucha with other ingredients i n c l u d i n g w a t e r, s u g a r, bacteria and yeast.
be
-de -pr -he -im -bo
fer
bo filter wat
enefits include:
etoxifies the body rovides antioxidants elps relieve chronic pain mproves digestion / gut health oosts energy
rmentation
oil red ter
add organic loose tea leaves
strain and leave to cool
add liquid , scoby, and cover to keep warm
ferment for 1-4 hours and serve chilled
BREWERIES
1 business model
2
acce enviro
2
ssible onment
3 community aspect
WELLNESS
user we be influ
POST PA N D E M I C DINING
thousa to COV import comfor
SOBRIETY MOVEMENT
started or test withou
ellbeing and staff productivity can uenced by environment
ands of restaurants closed due VID19 and as cases slow it is tant to make customers feel rtable with dining out
d as a challenge to benefit health what ones life would look like ut alcohol
WELLNESS
speed of digestion
50% 40% 30% 20% 10% 0% SITTING
STANDING
after meal activity
slouched po
ostures = bad digestion
25% MOOD 40% USER INTERACTION
35% STRESS
design effect on users
restaurant closures (thousands) 100
80
60
40
20
0 2019 2020 2021
year BUYING LUNCH
STOP FOR MORNING COFFEE
POST PA N D E M I C DINING
2022
pre vs
HAPPY HOUR WITH COWORKERS
s post pandemic
67%
33%
% of U.S. adults comfortable eating out
SOBRIETY MOVEMENT
CLUB SODA
OVERAL CONS
MINDFUL DRINKING
NON-ALCO club soda is a group that discusses “sober curious” ideas rosamund dean’s ‘mindful drinking’ studied drinking habits
drinking ha
5%
LL ALCOHOL SUMPTIONS
1%
OHOLIC DRINKS
abits over 2021
people who may want to cut back
SITE
ST.
- located in the heart of over-the-rhine
RACE
1234 VINE ST 2,200 SQ FT
- commercial space with residential units above
- close to bouti restaurants, g space, and pa
.
ST. H T 5 E1
T.
.
LIC ST
VINE S
REPUB
iques, green arking
LIBERTY ST
ST. H T 5 W1
ST. H T 4 E1
existing conditions
D E S I G N S T R AT E G I E S
1 modern day apothecary
2 easte
2 rn asia
3 day to night
modern day apotheca
ary
users can contribute to what medicines or remedies they’d use to fuel / cleanse the body
eastern as
ia
implementing lightness, natural materials, detail, white spaces, void, illumination and gardens
day to nig
ght
create an environment for users to feel welcome during the day but also hangout in the evenings
DEN BAR
TA P S K I TC H E N A P OT H ECA RY
GREEN HOUSE
FIRST FLOOR PLAN N 1/8” = 1’0”
1
ENTRY
1
2
SELF-SERVE
2
3
APOTHECARY
3
4
DEN
4
5
LIVING WALL
5
6
GREENHOUSE
6
7
SWINGS
7
THE BRAND
T H A N K YO U !