1 minute read
Business Studies
ACADEMIC YEAR 2021/2022 YEAR 12
BUSINESS STUDIES
The course will provide an exciting insight into the dynamic world of business. Using real world case studies, you will develop skills of analysis, research and independent thinking so that you can develop balanced arguments and reach informed conclusions.
COURSE CONTENT
By taking a holistic approach to the subject, the course aims to demonstrate the interrelated nature of business using business models, theories and techniques to support analysis of contemporary business issues and situations. The content is designed to engage students through topics and issues that are relevant in today’s society; contemporary developments such as digital technology, business ethics, and globalisation are covered throughout the topics. In Year 12, students are introduced to key business areas: marketing, operations, fiance and human resource management. This includes a special focus on decision making, particularly how decisions made in one area can affect the rest of the business. The specific modules covered are:
Unit 1: Marketing & People
• Meeting customer needs • The market • Marketing mix and strategy • Managing people • Entrepreneurs and leaders
Unit 2: Managing Business Activities
• Planning a business and raising finance • Financial planning • Managing finance • Resource management • External influences
SKILLS DEVELOPED
● The ability to study independently ● Application skills ● Analyse data and think critically ● Develop balanced arguments and make informed decisions
ADDITIONAL RESOURCES
Click on this link to access all material used in the teaching of the Business course. Students should refer to this website throughout the year.
SPECIFICATION LINK
Click here to access the Edexcel exam board Business home page. This has information about the course and exam materials to help students learn
