Aspire Volume 8

VOL U ME E IG H T

2014

A COOPER CARRY MAGAZINE

Marriott Marquis Washington, DC 1

aspire

We aspire to wake up every morning energized by the belief

Since the firm’s founding in 1960, one of our core design values is that the spaces between the buildings are as important as the buildings themselves. “Connective Architecture” is the expression of the idea that good design creates connections in built and natural environments_ connections that are both physical and representational.

ASPIRE is a publication of Cooper Carry.

Its intent is to celebrate the projects and our people who collaborate to make them become a reality.

Editor . . . . . . . . . . . . .Pratt Farmer Assistant Editor . . . . . Tanne Stephens Design . . . . . . . . . . . . Rick Snider Contributors . . . . . . . . Pope Bullock Kevin Cantley Angelo Carusi Amanda D’Luhy Pratt Farmer David Kitchens Liana Moran Gar Muse Bob Neal

The feature on Cooper Carry’s Hospitality Group is well-timed as the hotel industry is recording tremendous growth. Our Hospitality Studio is one of the largest architectural practices in the United States. The projects range from large convention center hotels to five-star resorts. The cover image is the recently opened Marriott Marquis in Washington, DC. This edition includes features on several other practice groups. You will be introduced to one of our interior designers who has a passion for the design and fabrication of furniture. And, there is a tour of the recently opened corporate headquarters for Mylan, one of the nation’s largest pharmaceutical manufacturers.

We are also including a project for EnAble, a nonprofit community services organization in north Atlanta. As part of our ongoing commitment to serve communities, our design services for EnAble were provided pro bono.

There is also a short story about “Wolves Plaza,” a new outdoor space designed for a higher education client who wanted a space adjacent to their football stadium that would serve to “connect” students, players, faculty, administration, and alumni.

The idea based design process at Cooper Carry is driven by drawing; not on the computer, but by the hand putting pen to paper. In this edition Ben Wauford writes about the importance of drawing in the firm’s work.

These and many other stories are to introduce you to our projects, clients, and the passionate teams of designers who seek to change the environments and communities in which they are privileged to design.

Keith Simmel Karen Trimbach

Thank you for your interest.

Rob Uhrin Ben Wauford © Cooper Carry, inc. 2014 2

E. Pope Bullock, AIA, NCARB. Hospitality & Mixed-Use Practice Groups

that we can change the world by designing a better environmental experience for its people.

The Woodley, Washington, DC

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Hospitality that Transforms

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Noted sculptor Rodney Carroll created the 56’ tall stainless steel lobby sculpture entitled “The Birth of the American Flag.”

I In a radio broadcast from the White House in

1931, President Hoover said, “The opening of the new Waldorf Astoria is an event in the advancement of hotels, even in New York City. It carries great tradition in national hospitality…marks the measure of [the] nation’s growth in power, in comfort and in artistry… an exhibition of courage and confidence to the whole nation.” These remarks were made of a hotel – a hotel with a design powerful enough to mark the nation’s growth.

The U.S. travel industry remains one of the largest industries in our country, touching about one in five Americans. According to the American Hotel & Lodging Association, the hospitality industry ranks among the top 10 industries in 49 states in addition to the District of Columbia, and most every industry analysis projects this trend to continue for the foreseeable future. Jonathan Tisch recently remarked, “I think it’s fair to say that America’s service sector as a whole – led by travel – has almost single-handedly pushed the U.S. economy forward since the recession.”

This year Cooper Carry was once again recognized as one of the top five hospitality practices in the country. Cooper Carry’s hospitality practice took form in the mid 1980s when a commitment was made to become a Specialty Practice Group of experts and thought leaders in the hotel industry.

Today the practice has grown to be global, providing a variety of hospitality design services to valuable clients.

We seek to provide services to our clients which address the artistic nature of architecture founded in specific pragmatic requirements. The constant in our work is to provide thoughtful design solutions based on ideas that transform the quality of cities, communities and individuals.

The Washington, Marriott Marquis On May 20, 1927 - the day aviator Charles Lindbergh began his historic transatlantic solo flight – J.W. Marriott opened a nine-stool root beer stand on 14th Street in Washington, D.C. In June 2014, Cooper Carry opened the Marriott Marquis, Washington, D.C., the 4,000th hotel in the prestigious company’s history. The largest hotel in our nation’s capital, the project was conceived to provide guestrooms and meeting spaces needed to support the popular Washington Convention Center.

“Washington is one of the world’s greatest cities and we are excited to host visitors and groups from across the globe at our newest hotel to fly the Marriott Hotels flag.

The Marriott Marquis Washington, D.C. also has created more than 500 new jobs, with 63 percent coming from the District,” said J.W. Marriott Jr., Executive Chairman.

The hotel provides multiple food and beverage outlets, state-of-the-art conference and banquet facilities, and will serve as the nation’s capital flagship convention hotel.

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“It is fitting that our 4,000th hotel is located here in our nation’s capital, because it is the birthplace of our company and represents the future of the Marriott Hotels brand,” said J.W. “Bill” Marriott, Jr. 9

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Located along Massachusetts Avenue, one of the most recognizable street names in the world, the architects were challenged to create a large convention hotel that would fit into the smaller urban scale of Washington. This was achieved in part by providing a unique building massing that respects the proportions of the existing context. District of Columbia guidelines restrict the height of downtown buildings, so the massing was sensitive to other neighboring buildings. The historic American Federation of Labor building was integrated into the hotel’s design, housing a specialty club, a two-level exercise facility and selective boutique guestrooms.

Mid Western Revival In the summer of 2013, Cuyahoga County and the City of Cleveland sent invitations to 18 of the world’s top hospitality design firms to design their new downtown convention hotel.

Cooper Carry was ultimately selected to design the facility, largely based on the ability to provide a vision for how the hotel would contribute to the existing urban context and become an icon that would lift the spirit of the community. The Hilton Cleveland Downtown Hotel in Cleveland, Ohio, will be located adjacent to Cleveland’s challenge to the design team included to design a building respectful to the Burnham Plan that the newly opened Cleveland was unique to Cleveland, creating an iconic image for Convention Center and the the Cleveland skyline.

Global Center for Health Innovation; two important facilities intended to support and bolster the success of Cleveland’s University Circle Arts and Cultural District. The The height limits placed on the facility required that the hotel will be a beacon amidst the Cleveland skyline while convention and banquet spaces be located below-grade. connecting hotel guests and visitors to the convention Large openings are placed in the floors to introduce natu- center, the Rock and Roll Hall of Fame, and activating downral light to these below-grade floors giving the appearance town streets and the Cleveland lakefront. of spaces located at or above grade. Supporting this design principle is a 189-foot-long glass porte cochere.

Because the hotel is being financed almost entirely with Such a structure might have public funds, there was a created a cavernous space desire to involve the comat the entrance; however, munity in establishing the natural light filters through design principles. Multiple the canopy and lands in the workshops were set up lobby and convention spaces to listen to ideas from the beyond, similar to the glass community and to hear awnings so often seen on thoughts on what the hotel the world’s embassies along would mean to them.

Massachusetts Avenue. The Many of the design team’s facility was designed and principles that shaped the documented in collaboration design were established at with tvsdesign. these meetings.

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T he Clevel a n d Ma ll - D own tow n Cl evel a n d The Cleveland Mall is a long public park in downtown Cleveland, Ohio. It was conceived as part of the 1903 Group Plan by Daniel Burnham as a vast public space flanked by the city’s major civic and governmental buildings, all built in the neoclassical style. The plan was designed at the time to influence the growth of one of the largest cities in America and to organize the growth around a public mall. The site for the Hilton Cleveland Downtown Hotel occupies the last available site on that civic green. Cleveland’s newly opened Convention Center is located under two thirds of the Mall.

of the older buildings flanking the Mall have a distinctive cornice line 90 feet above grade. The Hilton Hotel design has a cornice at 90 feet that becomes a tall porch and continues the strong horizontal line of the surrounding buildings. The porch connects the hotel to the Mall. The result is a modern building that connects to the historic context and that is unique to Cleveland.

The building can be viewed as having two parts: the building base and the building tower.

The hotel entry is on Lakeside Drive directly adjacent to the entry to the Convention Center to encourage a strong connection both visually and physically. The hotel’s restaurant and public spaces are positioned on the Mall.

The glass tower of the hotel is articulated as three 90’ slender towers. Each of the three towers has a unique expression in the glass metal curtain wall.

Near the top of the tower, the glass façade tilts out Grounded in the ideals of Beaux-Arts architecture, the The County’s and the City’s over the Mall. On the upper Cleveland Group plan called for Beaux-Arts style buildings challenge to the architect most floor, a terrace for with neoclassical details to be arranged around a team included to design a the roof top bar is cut out central Mall. building respectful to the of the glass, providing an Burnham Plan that was outdoor area overlooking unique to Cleveland, creating an iconic image for Clevethe lakefront. The tower’s unique sculptural form will creland’s skyline. ate an iconic image for Cleveland’s skyline.

The design for the building base was directly influenced by existing neoclassical buildings flanking the Mall. The shared characteristics of those buildings (base, middle and top), expressed with solid corners, were applied to the hotel base but in a modern architectural language. All

The project will seek to achieve LEED Silver certification.

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The Hilton Hotel design has a cornice at 90 feet that becomes a tall porch and continues the strong horizontal line of the surrounding buildings.

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One important design principle related to the historic Cleveland Group Plan for Public Buildings designed in 1903 by Daniel Burnham. The downtown waterfront area in Cleveland as we know it today was designed as a vast green mall flanked by the City’s major government buildings. The mall is considered one of the important major urban spaces in the United States (Burnham also completed designs for Washington, D.C., and the Chicago lakefront). The site for the Hilton Cleveland Downtown Hotel occupies the last available site on that civic mall.

The architectural team’s goals were to create a building respectful of this plan, provide a uniquely Cleveland building and create an iconic image on Cleveland’s skyline.

Slated to open in 2016, the Hilton Cleveland Downtown Hotel was a key factor in Cleveland being selected by the Republican National Committee as the site for their 2016 national convention. Chairman Reince Priebus said of the choice, “I will say it was a business decision. When it came down to hotels, the venue, [and] the arena, it was unbelievable.”

The transformation of Cleveland continues with the design of the hotel.

area, creating a demand for hotel rooms that would extend to other hotels nearby. Cooper Carry stressed the importance of creating a distinction between the old and the new. We stressed the importance of allowing the timeless to stand on its merits without being diluted by an architectural character that attempts to recreate the past. Five historic buildings were integrated into a contemporary solution that highlighted the rich history of Lancaster, while restoring the pedestrian scale of the downtown. The design strategy also complemented the city’s unique system of alleys by creating an “interior street” or alley. This street connects a long historic block that allows guests to walk through the building, passing by the exposed front and rear facades of the historic structures. The results exceeded expectations, and the hotel serves as a catalyst for continued development in downtown Lancaster. The vision to re-energize Lancaster was created by residents and business leaders who love the city and were willing to put their financial investment and their reputations at risk; the majority of the credit is due to them.

In announcing the award of the hotel, Authority Chairman Dave Hixson said of the city’s portion of the public-private partnership, “This [city’s] $15 million investment is an The design team sought to connect historical and modern architecture by incorporating the 205-year- essential part of our financial old William Montgomery House into the new hotel package. It will give us the Hotel-City Connectivity Located in Lancaster, Pennsyl- lobby and the 1898 Watt & Shand Building into the opportunity to move forward exterior structure. vania, the Lancaster County and deliver on a project that will Convention Center and Marriott be an economic stimulus for Hotel at Penn Square opened in 2009. The community invited the downtown as well as for the entire region.” The adaptive responses from the country’s leading hospitality design firms reuse project not only succeeded in revitalizing the region, but through an RFP process. Cooper Carry was awarded the also was recognized as the recipient of the 2014 inaugural project and began work, hoping the impact would extend be- Willard G. “Bill” Rouse Awards for Excellence sponsored by yond property lines. The community’s investment in this one Urban Land Institute (ULI). The award recognizes projects that building would re-energize the downtown and provide much provide community leadership in the responsible use of land needed convention space that would bring visitors to the and create thriving communities.

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The Main In Norfolk, Virginia, city and community leaders are looking to build on the downtown redevelopment successes enjoyed there over the past few decades. Gold Key/PHR Hotels and Resorts is developing a state-of-the-art luxury Hilton hotel and convention center using a public/private partnership with the City of Norfolk, hoping to grow Norfolkâ&#x20AC;&#x2122;s reputation outside the region.

The Hilton Norfolk at The Main is a significant public/private partnership development where the hotel was designed to interact with pedestrian street activities, support existing retail and to showcase views of the city and the harbor. The Main will incorporate a Hilton hotel, a conference center, a civic atrium, and multiple food and beverage components into an iconic building that anchors the corner of Main and Granby Streets.

A large atrium space greets the arriving guest and will serve as an extension of Main Street, inviting the public to enter and move through the building. PHR Hotels has a history of providing unique food and beverage outlets and this will hotel will not disappoint. Two themed restaurants will be provided along with a roof top bar designed with some of the best public access views in Norfolk.

The Exchange at The Main is expected to catalyze redevelopment in Norfolk by creating a conference facility that will meet the qualifications of the International Association of Conference Centers (IACC) and expand the cityâ&#x20AC;&#x2122;s ability to increase their conference reach and attract new visitors to an emerging tourist market. The facility will include secure rooms designed to meet federal requirements; technology enhanced, tiered classrooms; and other cutting-edge conferencing spaces.

In 1989, Cooper Carry was selected to design the downtown Norfolk Waterside Marriott and Convention Center.

We are excited to return to the roots of our first convention hotel and expand on the ideas and principles created in the early 1990s.

The hotel is designed to showcase views of the city and the harbor, incorporating a conference center, civic atrium, and three restaurants into one 20-story iconic building.

Urban Select Developed by The JBG Companies, the Hyatt Place Washington D.C./U.S. Capitol opened this summer in a rapidly expanding area of Washington. This 200-key, select-service hotel is located in the northern portion of the NoMa districtâ&#x20AC;&#x201D;a vibrant mixed-used neighborhood located less than a mile from Union Station and just north of and in view of the Capitol Building in Washington, D.C. Continued on next page 13

The Hyatt Place 3-packs) are project is one of becoming more the more distinct common within brands by Hyatt hotel compaand was specifinies as a way to cally selected for reach multiple this location for customer bases its ability to proin one structure. vide guestrooms These hotels take to an emerging advantage of a and growing popsingle location to ulation segment. provide accomTo celebrate the modations for new urbanism multiple brands upon which this while combining area was enviland costs and sioned, Cooper amenities, often The Hyatt Place hotel is striving for LEED Certification and features many resulting in operaCarry provided sustainable design concepts such as water-reducing fixtures, energy efan architectural ficient equipment and lighting, and a rain-screen exterior cladding system. tion efficiencies. character that incorporated natural materials such as exposed concrete Cooper Carry’s first dual brand hotel joined together a and terracotta panels. “JBG is excited to enter the growing Residence Inn select-service hotel with a full-service NoMa district with the introduction of Hyatt Place WashRenaissance. Residence Inn is referred to as an extended ington D.C./U.S. Capitol,” said Moina Banerjee, principal stay hotel; the Renaissance is a full-service, upper at The JBG Companies. “This brand is a state-of-the-art upscale conference hotel. The site in Arlington, Virginia, product, and we are extremely proud to be the first Hyatt overlooks Ronald Regan National Airport, the Potomac Place hotel in Washington, D.C. Cooper Carry and our River, and boasts distant views of the nation’s capitol. entire design The design team and developmaximized these ment team have views for both created a unique hotel brands design that is and organized setting a new functional elestandard of what ments, such as an urban select the lobby’s grand service hotel can stair, in order to offer. This project capture specific will provide an vistas. Arlington unmatched D.C. Capital View, as experience for the project has our guests.” been named, is designed with Dual Branding two individual Dual brand and hotel entrances One of the first LEED Gold hotels in the Commonweath of Virginia, the triple brand hotels on adjacent streets Arlington Capital View Renaissance and Residence Inn features a planted (2-packs and giving each brand roof and other sustainable design concepts.

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Positive E f fe ct s Of A Pub lic -P rivate Par t ne r ship Public-private partnerships (PPPs) are a very common way for public entities to participate in funding development projects where it may not be financially feasible for a private investor to do so alone. In return, the public sector receives a project which creates economic development and a company with the knowledge, experience and efficiencies in the private sector to lead the effort. It is not uncommon for the partnership to combine a government entity with one or more private entities. Public participation in a PPP can be achieved several ways including providing land or utilities contributions, creating general obligation bonds, or providing tax benefits. Because there are public funds involved, there is often a requirement for the development teams to include small, local or minority-owned businesses that will participate on the design and construction teams.

In addition to providing the primary business generator, these projects ultimately establish a larger tax base, create new employment opportunities and provide the engine for community growth.

PPPs undergo a high level of transparency and must stand up to more scrutiny because of the participation of public entities. Approval of design

firms, design strategies and budgets are public information, and often special meetings are required to approve the many phases of the project. The role of the architect is not only that of a design professional, but it often is extended to that of bringing consensus among the many stakeholders involved. We make public presentations, speak to community groups, report to special advisory commissions and lead workshops intended to make the process as open as possible. We designed the Lancaster Marriott & Lancaster County Convention Center in Lancaster, Pennsylvania, that was completed in 2009. As the vision was being conceived, the Lancaster County Convention Center Authority (LCCCA) was created to oversee the county’s interest in the project.

The board met monthly and closely followed the design and budgets, approved all payments to the design and construction teams, and oversaw any changes to scope or fees. This project had added complexities in that it included two public participants (LCCCA and the Lancaster Redevelopment Authority) and a private partnership (Penn Square Partners, which originally consisted of the High Companies, the Fulton Bank and Lancaster Newspapers). Today, the Convention Center and Hotel is oper-

ated by Interstate Hotels and Resorts, while the LCCCA directs the Convention Center. The authority has a small, full-time staff and a board of directors to which they report.

Cooper Carry’s Hospitality Specialty Practice Group has a long history of working with PPPs dating back to work in the late 1980s with the Stormont Hospitality Group and later with Stormont Trice Hospitality Corporation. Projects such as the Norfolk Waterside Marriott and The Hyatt Regency Wichita were projects built in downtown areas where private ownership supported the hotel and public ownership supported the conference center. Both of these projects were built and operated as single projects and required detailed condominium documents, describing lines of ownership and operational boundaries. Building these as single projects allowed the construction costs to be reduced and it brought certain additional planning efficiencies, including the sharing of back of house programmed spaces, administrative offices, vertical transportation and egress stairs. However, because of these shared spaces, it is not possible for the various components of the facilities to ever operate without the other.

The following is a partial list of hospitality projects at Cooper Carry designed in some form of a PPP. • The Norfolk Waterside Hotel and Convention Center • The Portsmouth Renaissance • The Hyatt Regency Wichita • Brasstown Valley • The Baltimore Inner Harbor East Marriott • The Cool Springs Marriott and Conference Center • The Sugar Land Marriott and Conference Center

• The Hilton Virginia Beach Oceanfront Hotel • The Suffolk Hilton Garden Inn and Conference Center • Raleigh Marriott City Center • The Marriott Marquis, Washington, D.C. • The Main Norfolk Convention Hotel (In Design) • The Cuyahoga County Hilton Convention Hotel (In Design )

These projects align with Cooper Carry’s mission to integrate specialized knowledge to create Connective Architecture: connecting ideas and people to the places where they work, relax, live and learn.

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their own guest for envisioning arrival experience. architectural plans Conference and that not only return banquet facilities as results to the client, well as the expandbut to the sured exercise facility rounding region,” can be accessed says Reid Freeman, from either hotel The Hyatt Place and Hyatt House at Charleston Midtown in Charleston, president of Atlantalobby, as well as the South Carolina is a mixed-use dual brand project with a 112-key Hyatt based Regent House hotel, a 200-key Hyatt Place hotel, conference center, retail and Partners. “Choosexpanded exercise a 400-space parking deck. facility. This LEED ing Cooper Carry Silver project is the for the project was first new hotel to be constructed in Arlington’s Crystal City in an obvious decision, especially knowing that we needed a over 20 years. This duet of select/full service brands was de- pioneering design that would boost the north end of King veloped by The JBG Companies of Chevy Chase, Maryland. Street.” Other dual brand hotels on which Cooper Carry is working include Courtyard/Residence Inn combinations in The Hyatt Place and Hyatt House at Charleston Midtown in Orlando and Washington, D.C. Charleston, South Carolina, developed by Regent Partners, A Global Reach is a dual brand hotel combining a Hyatt House hotel, a In stark contrast to the urban environments that Cooper Hyatt Place hotel, conference center, retail and a parking Carry works in, Pacaya Eco-lodge resort in Nicaragua is deck. The design took into consideration the surrounding located in the nature scale and architecreserve Laguna de tural expression of Apoyo. The resort historic Charleston subtly transforms a and the existtropical dry forest ing streetscape. ecosystem into The design is an attractive desresponsive to the tination for nature zoning envelope lovers to learn created to protect and live in the rare the historic scale environment. The of the city. The resort includes a resulting collage of main building with building massing, restaurants, meetscale and archiing rooms, eight tectural expression guestrooms, and 16 will provide an two-story eco-casiexpansion of King tas that are carefully Street, intended dispersed to create to invigorate and a striking sense serve as a catalyst for future growth in The architects designed the Pacaya Eco-lodge to double as a satellite of the culturally downtown Charles- campus for an educational center founded by Opportunity International native housing of Nicaraguans. Each ton. “Cooper Carry Nicaragua (OIN), where students receive a traditional high school casita level is a has an innate talent diploma while also learning about agriculture and eco-tourism.

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Ke e ping U p Wi t h t h e T i m e s Cooper Carry established itself long taurant, the lobby, and other public into an 11-story Hyatt Place hotel ago as a design firm to turn to when spaces such as banquet and meeting in downtown Washington, D.C. We a resort project requires updating. spaces. The renovation was comworked closely with the brand and Such was the case with Rose Hall, pleted in 2014. developer to protect those elements a 400-key resort important to brand idenhotel in Montego Bay, tity and guest experience Jamaica. This project while achieving the develinvolved renovating operâ&#x20AC;&#x2122;s goals for program the guestrooms, reorand construction budget. ganizing the spa and The 165 guestrooms ballroom, and estabyielded by the project will lishing an entry and include all the brand exarrival sequence that pected elements, but will would serve to coneach be slightly unique in nect the arriving guest nature. We, as designers, to the Caribbean. The enjoy the challenges that entry circulation diacome with an adaptivegram created for Rose reuse renovation such as Hall takes the guest this one. through the lobby and down a grand stairRenovation is more than case before reaching selecting a new carpet or Located in Montego Bay, Jamaica, Rose Hall was transformed a zero-edge pool which into a vibrant resort hotel. color palate for the rooms. appears as if it is part A significant component of the Caribbean. for the success of a hotel renovation is for its deLocated in downtown signers to have extensive Atlanta, the 73-story experience in understandWestin Peachtree Plaing the operational asza Hotel underwent a pects of a hotel. Because recent renovation. the design team at Cooper Carry has experience Reportedly the working with all types of second tallest fully buildings, our clients are dedicated hotel skyconfident in our abilscraper in the Westity to be able to address ern Hemisphere, the practically any issue that hotel was completed may arise. Further, we in 1976. The allThe 73-story Westin Peachtree Plaza Hotel, reportedly the rely heavily on current glass, tubular-shaped second tallest fully dedicated hotel skyscraper in the Western market analysis to better building has served Hemisphere, recently underwent a transformative interior understand the guests as a downtown land- make-over after many rooms were damaged by a tornado. that the hotels would like mark for decades and to attract. With the everis an anchor for the changing realm of technology, this hospitality convention business. Coo- In dense urban markets, often the per Carry and Blackdog Studios were repurposing of an existing non-hotel is a daunting task, but is vital in our initially commissioned to renovate all structure for a hospitality use beability to design new life and vitality 1,068 guestrooms. As this work was comes a viable option. Such is the into an existing structure. nearing completion, our scope was case with our 1522 K Street Hyatt extended to a full renovation including Place project. We are currently guestroom suites, the Sundial Resconverting a 1960s office building 17

The Sanctuary at Kiawah Island has received high rankings, including the prestigious Forbes Five Stars and #5 in the Top Resort Hotels in America. self-contained bedroom/bathroom unit with individual private decks and hammocks overlooking the volcanic lake.

This allows for privacy, one of the key themes of Pacaya Eco-lodge. The architects designed the resort to double as a satellite campus for an educational center founded by Opportunity International Nicaragua (OIN), where students receive a traditional high school diploma while also learning about agriculture and eco-tourism. Because of the projectâ&#x20AC;&#x2122;s impact on the region it serves, Cooper Carry elected to provide design services pro-bono for OIN. Cooper Carry has worked or is working on hospitality projects in the Middle East, Africa and the Caribbean.

A Sanctuary in the South When Cooper Carry won a competition to design a resort on the South Carolina island of Kiawah, we embarked on a journey that would 18

ultimately lead to the creation of one of the finest luxury resorts in the world. In a short period of time, the Sanctuary at Kiawah Island has been identified as one of just a few five star resorts and spas and has earned a reputation of providing luxury, quality and service.

Nestled amongst a grove of live oak trees, the hotel site provides guests panoramic views of the Atlantic Ocean from the lobby. The guestrooms are arranged in two buildings placed perpendicular to the coastline providing all of the rooms a view to the ocean. Recalling the low country architectural style of Charleston, the resort is constructed of natural materials including slate roofs, coquina, brick, stucco and custom wood windows and doors.

In 2012, The Sanctuary hosted the PGA Championship which was played on the Ocean Course, one of

several golf courses located on the island. One of the highest compliments an architectural firm can receive is to be asked to perform repeat business for a client.

In 2012, Cooper Carry was asked by the owners of Kiawah, Riverstone Properties, to design their new hotel at Sea Pines on the island of Hilton Head. In addition to the hotel, Cooper Carry designed a spectacular golf clubhouse and beach club, both of which have recently opened.

Cooper Carry is currently working on luxury resort hotels in Destin and Hammock Beach, Florida.

Pennsylvania, the resort was designed to provide a complete immersive spa experience. The first destination spa built in a decade, JGL’s charge was to create a non-depravation environment, a facility that is enjoyable and educational, providing take-home value.

The facility showcases their expertise in delivering full spa services in spa involvements, including preparing of meals. A full teaching kitchen focuses on the Designers traversed through trees and over rocks to gather bark, leaves and flora to integrate the raw color of education of meal prepanature into the color scheme for the Lodge at Woodloch ration and importance of Spa & Resort. healthy eating combined with a healthy lifestyle.

The Lodge at Woodloch International spa designers John and Ginny Lopis (JGL) were seeking to design a spa retreat that would allow them to incorporate their visions in a working spa environment. Cooper Carry was selected to design their flagship hotel and spa where these ideas would be implemented. Situated in the Pocono Mountains in Hawley,

The Lodge has received numerous awards including Travel and Leisure’s #3 Spa Destination in the World; Most Luxurious Spa in the U.S.; and Best for Cuisine, Best for Cooking Classes and Best for Mind-Body-Spirit in the Spa Finder Readers’ Choice Awards.

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C o o p e r C a r r y ’ s Ho s p i t alit y Sp ec ialt y P rac t ic e G ro up Cooper Carry’s Hospitality Specialty Practice Group specializes globally in the design of hotels, resorts, executive education facilities, and conference and convention centers, each carefully designed to connect people to place. We are experts in hospitality design and planning, and our in-depth knowledge of hotel operational efficien-

cies, gained through experience, provides measurable value to our clients. We understand that hospitality is a business and that design creates value. Our architects are thought leaders and specialists whose sole focus is the design of hospitality projects. We collaborate with our clients and other stakeholders on a variety of hospitality

projects where our foundation is to champion innovation, fresh thought and creative solutions. Together, we study the possibilities inherent in the relationships between buildings and their surroundings in order to best capture the potential of space, the energy of the street and a unique sense of place.

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giving them a renewed AC Hotels by Marriott appearance, vitality, and Cooper Carry’s process energy. These renovato achieve transformations create opportunitive hotel design lies in ties for new marketing the rigor the designers strategies. Cooper Carry undertake to achieve artistic, financial and is currently providing functional goals. Uldesign services in Key timately, the process West for the conversion The sleek, sophisticated, European-inspired aesthetics of begins and ends with of four existing hotels to the AC Hotel bring the culture of the location alive to supthe guest experience. In new brands. Key West port the guest experience.

Atlanta, Noble Hospitality has imposed a moratoapproached Cooper Carry with the opportunity to design rium on building new hotel rooms, so existing rooms have an AC Hotels by Marriott, the company’s newest and a unique value. Even as the hotels are adjacent to each most transformative brand. Founded in 1998 by Antonio other, they represent different hotel companies and are Catalán, AC Hotels has properties located in Spain, Italy, being designed as a single collection.

France, Portugal and soon, Atlanta. AC Hotels by Marriott leveraged the unique style and design of these upscale From time to time, Cooper Carry is asked to perform highest and best-use studies on buildings of various uses urban-inspired hotels with the portfolio power and distribution of Marriott International. Cooper Carry is designing targeted for renovation and repositioning, often involving the brand’s first Atlanta AC Hotel adjacent to the fashion- a hotel conversion. One such recent study was conducted able Phipps Plaza, long known for its upscale collection on the iconic Brill Building in the heart of Times Square of trendy merchants. As described by Marriott, “AC Hotels in Manhattan. Cooper Carry clients, Brickman Real Estate

by Marriott provides innovative spaces of freedom and Group and Allied Partners, recently purchased the buildcomfort, with a style that defines the most contemporary ing, which was once home to a number of internationhospitality – the unmistakable AC style. This brand targets ally-recognized music composers and producers. The travelers searching for a 11-story building was being design-led hotel in a great considered for several uses, location. Sleek, sophisticatincluding the possible coned European-inspired aesversion to a hotel. thetics bring the culture of the location alive to support At the request of the building our guests’ experience.” owners and Project Development Services, Inc., the Reimaging and Cooper Carry design team Repositioning studied how the historic With an ever growing hosstructure could be renopitality market, not only are vated into a hotel on its upper new products explored, but floors. Designers provided a existing hotels are lookFrom time to time, Cooper Carry designers are asked variety of design alternatives ing to be reinvented and illustrating how to maximize to perform highest and best use studies on buildtransformed. Often, hotels ings targeted for renovation and repositioning, often the room yield while mainconverting them to hotels from other use types. change brands requiring taining local zoning and design changes to match historic guidelines. These brand standards and objectives. Renovations and addidesign ideas gave the development team decision-ready tions to existing hotels serve to reinvigorate properties, information to determine the feasibility of the conversion.

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In the end, the hotel was not a compelling financial story for the owner. In this particular instance, Cooper Carry’s deep experience in hospitality and office design played a key role in the team’s ability to make timely decisions.

Cooper Carry has also provided renovation and reimaging design services for Four Seasons, Hilton, Hyatt, LXR, Marriott, Ritz-Carlton, Sheraton, Westin, and Wyndham hotels.

Revolutionizing Hospitality for the Future Cooper Carry’s continued recognition as a global hospitality design firm is a direct result of the firm’s desire to push the practice to the forefront of the industry. Advances in technology and changing market demographics are influencing many aspects of the built environment, and the hospitality industry is seeking to understand these changes. Most hotel companies are willing to depart from their past brand standards, at least in part, to embrace new ideas.

Often this is accomplished by creating new brands that allow the companies to experiment without damaging an existing brand. Marriott International has 18 brands including Edition, Moxy, Protea and AC Hotels which are either new or acquired brands that have been created to meet the needs of specific travelers. Each of these brands offers differing amenities, levels of luxury, costs and locations targeted to expand their reach. Some incorporate higher levels of technology or sustainability, while some provide especially comfortable and interactive public spaces.

It’s easy to see how other travel industries, such as the airline industry, seem far ahead in their incorporation of technology. From a smart device, a customer can book flights, confirm flight status, check-in and even select a seat. From a hotel perspective, how do you respond to the two-day guest that decides at the last minute to stay another night? The room may have been selected by another user for that same night. So which guest is the management going to offend? The issues may be different between these two travel industries but the desire of the smart device user is the same.

Many hotels are re-evaluating guests’ preferences within their properties. This is not only being driven by a new younger generation of travelers, but also by a generation that is well into the life transition of retirement. The luxury market which includes The Ritz-Carlton, Four Seasons and St. Regis, is consistently pacing above the national averages in occupancy and room rates (RevPar, or revenue per available room). This is spurred largely by a growing generation of baby boomers who have more time to travel and want to stay in luxury properties.

More and more travelers select hotels based on the lifestyle experience offered by the property. These boutique hotels have some industry professionals perplexed, as the definition of “boutique” seems to be ever-changing. One web site describes a boutique hotel as a hotel with between 10 and 100 rooms with intimate settings. As the popularity of boutique hotels grows, hoteliers are pushing the limits on size in order to provide a certain attitude or experience.

Cooper Carry is currently designing an Autograph by Marriott hotel in Alpharetta, Georgia. This project is a 300key hotel and conference center. Avalon is a mixed-used development and is described in part as a place to “be,” infusing resort–level hospitality throughout a walkable, seamlessly connected community.

While it is difficult to look too far into the future, suffice it to say that hoteliers and design professionals are paying close attention to what motivates the guest and what expectations the guest might have. This shift contrasts with the long held position by some hoteliers that the look and feel of the hotel need to be the same everywhere.

The notion that a hotel should be founded in location and context is a principle that has long been practiced at Cooper Carry. As we look to the future, an idea-based design process guided by clear design principles shapes and molds our work to transform cities, communities and the experience of the individual traveler.

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Oxford College at Emory, Fleming Hall Oxford, Georgia

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The Woodley, Washington, DC The Woodley is a new 280,000 sf, 212 unit, neoclassical, luxury high-rise apartment building located in northwest Washington, D.C., adjacent to the historic Wardman Tower.

Cooper Carry led a design team which provided full architectural design services and sustainability consulting. The building was designed to target LEED Silver certification.

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The Woodley Washington, DC

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CHECK THIS OUT! In the past few months our Retail and Mixed-Use Specialty Practice Groups have seen an upsurge in design opportunities for both new and renovation projects. After returning from the International Council of Shopping Centers (ICSC) RECon meeting in Las Vegas, Angelo Carusi, AIA, LEED AP, CDP, CRX, and Gar Muse, AIA, NCARB, believe that even more projects are on the horizon.

As with all real estate projects, financing is key. Quoting from an article which ICSC published at RECon, Carusi explains, “Capital to renovate, expand or even build is out there. However, today’s developer must be able to ‘tell the story’ of the center in great detail and that includes financials that are more detailed than ever before.” As Bradley Wilmot, Managing Director of Wells Fargo Capital of Los Angeles said, “We are looking very granularly tenant-by-tenant at how these centers are performing.” Jake Roberts, Vice President of Capital Markets for Los Angeles-based Capital Corp, agreed on the importance of having a “story” as he explained, “Indeed, a loan seeker will be asked to present a detailed ‘story’ for lenders that covers sales per square foot, lease lengths, all tenant lease terms, accurate center valuations, existing leverage, plus a growing list of other micro details.”

Telling the story is paramount and that’s where the Cooper Carry retail design team excels. “Because collectively we have more than 150 years of experience spread amongst 10 designers, we understand not only what makes for good design, but also operationally what impact our design will have on leasing, marketing and operations,” says Muse. It is this level of experience and the reputation of the firm that has our retail team so busy as of late.

Following are a few of the projects we are currently working on.

ONE DAYTONA

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ONE DAYTONA

ONE DAYTONA, Daytona, FL ONE DAYTONA Daytona, Florida CLIENT: Jacoby Development, Inc. SCOPE: 1.1 million sf development combining world-class shopping, fine dining, upscale residential and a hotel SERVICES: Master Planning Architecture

This is the home of “The Great American Race,” where records are broken and heroes are made. Now this playground of speed, sun and ocean is about to be reborn—with the transformation of its world-famous Speedway. Mere steps from the Speedway, a second world-class attraction rises. Here, the roar of the race merges with the pulse of entertainment and nightlife, the buzz of shopping, leisure and lifestyle. This project extends and enhances the thrill of the track, inviting you to linger and make your own mark in Florida’s original vacationland. This landmark 1.1 million square-foot development is a destination like no other, combining world-class shopping, fine dining, upscale residential and a hotel just steps from Daytona International Speedway. Brian Leary, Managing Director of Jacoby Development, said, “ONE DAYTONA provides an opportunity to usher in a new-generation retail environment that benefits from its mixeduse master plan which capitalizes on the dynamic tourist attraction of Daytona Beach, but also capitalizes on the 147,000 fans who gather at this American icon known as Daytona International Speedway.”

ONE DAYTONA will extend and enhance the track experience yearround within three distinct districts.

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ONE DAYTONA

R E T A I L

VICTORY CIRCLE: This is Daytona’s front door—the link between ONE DAYTONA and the Speedway. At event time, it’s the epicenter of activity for the sports fan.

Around and in between events, its park-like setting welcomes visitors to experience another side of Daytona.

The BLVD: This main promenade invites guests to shop, relax, dine and linger in an environment with something for everyone. Pedestrian paths funnel arriving visitors through this magnificent thoroughfare on their way to and from track events.

THE VILLAGE MARKET: Just outside the bustle of the BLVD, the Village Market is an everyday gathering place for neighbors and guests. A street-front grocery store, inviting landscaping and covered walkways create an oasis within the wider complex.

A joint venture of Jacoby Development and the International Speedway Corporation, ONE DAYTONA is separate and apart from a $400 million renovation and expansion of the famed Daytona International Speedway. Leary closes, “Cooper Carry was the only firm uniquely qualified in making this project a reality.”

Cooper Carry is the executive architect, providing master planning, architecture, and sustainable design services. We are also the design architect in collaboration with Elkus Manfredi Architects.

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MOUNT PLEASANT TOWNE CENTRE, Mount Pleasant, SC MOUNT PLEASANT TOWNE CENTRE Mount Pleasant, South Carolina CLIENT: Miller Capital Advisory, Inc. SCOPE: 36,400 sf Retail 478-space Parking Deck SERVICES: Architecture Environmental Graphic Design

BALLSTON MALL REPOSITIONING Arlington, Virginia CLIENT: Forest City Enterprises SCOPE: Retail Renovation/Expansion: 375,000 sf Office: 60,000 sf Residential: 325,000 sf/300 units SERVICES: Master Planning Architecture

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An existing open air shopping center located seven miles from historic Downtown Charleston, Mount Pleasant Towne Centre is in the heart of the area’s island resort communities. Originally opened in 1999, the 438,000 square-foot center supports national, regional and local retailers, restaurants and a movie theater. Further enhancing this entertainment destination, Cooper Carry has completed site planning and design services that add retail, a parking deck, and a hotel over retail to be completed in phases. The designs for the new buildings are based on traditional and contemporary interpretations of South Carolina’s Low Country vernacular, both complementing and enhancing the existing buildings.

Completed in 2013, Phase I included converting an existing grocery store and restaurant into a Belk’s flagship Men’s Store. The front of the building was removed and expanded to add an additional 8,000 square feet for a total of 26,000 square feet. Currently under construction, Phase II includes a new four-story, 478-space parking deck and an adjacent 2,400 square-foot retail building. The parking deck is designed with brick, cast stone, and louvered shutters to resemble the architectural style of the other buildings. Phase III will include a five-story hotel over retail along Palmetto Grande Drive.

These additions extend the sidewalk shopping experience down the street as well as hide the back of the parking deck.

BALLSTON MALL REPOSITIONING, Arlington, VA Cooper Carry was asked by Forest City Enterprises to develop a repositioning strategy for the Ballston Mall located in Arlington, Virginia.

The proposed urban strategy includes turning the retail out to the street and expressing the destination retailers, such as sport and health facilities, in the restyling of the facade. Street level tenants will include restaurants with outdoor dining.

Because the indoor mall will remain, a variety of other recommendations are being proposed to improve the feeling of connectivity, including the addition of an ‘arch wall’ feature to connect the exterior architecture at the mall entrances and enhance the mall public space.

Circulation will be improved by reshaping and reorganizing the vertical circulation and stair entry features and the primary galleria.

Mount Pleasant Towne Centre

R E T A I L

Ballston Mall Repositioning

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Landmark Mall Redevelopment

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LANDMARK MALL REDEVELOPMENT, Alexandria, VA The existing property is designed as a single-use retail mall, originally conceived as an outdoor shopping center with all at-grade parking.

Through the years, the property was added onto and eventually enclosed, connecting the three major anchor department stores with mall-type retail and food court tenants.

The design goal of Cooper Carry’s new master plan is to keep the existing Sears and Macy’s department stores while taking down the existing retail mall structure and the closed third anchor building, replacing it with a new retail, mixed-use main street development built in phases over time. Phase one of the master plan will occupy the site of the present mall building, and is proposed to include retail and residential.

The development will be outdoors and include north/south and east/ west streets, sidewalks and open space connecting with the surrounding community. Residential over some portions of the retail will occupy the site, and existing parking will be maintained with the addition of street parking, in support of the new mixed-use development. Public open space will be provided in both hardscape and landscape form for community gathering. As part of the redevelopment agreement, we are developing a multi-modal transfer station that will service the Bus Rapid Transit lines along Alexandria’s Van Dorn and Duke streets.

LANDMARK MALL REDEVELOPMENT Alexandria, Virginia CLIENT: The Howard Hughes Corporation SCOPE: 51 acres of redeveloped land 1,104,000 sf floor area SERVICES: Master Planning Architecture

PHIPPS PLAZA RENOVATION, Atlanta, GA Cooper Carry’s retail designers realize people linger longer and shop longer when they are wrapped in an inviting, visually appealing environment. The experience begins the moment they arrive. The design team focused attention on the parking deck vestibules, brightening them up and making the area more visually inviting. Once inside the mall, many of the brass fixtures and surfaces will be replaced with stainless steel finishes, appealing to the more modern shopper. Lighting is paramount to the shopping experience, and our designers took it to the next level with modern fixtures and re-direction of the light sources to greatly enhance the shopper’s experience. Custom light sculptures and LED light cylinders will replace the existing torcheres, complemented by LED recessed pin lights and LED can lights throughout.

Phipps Plaza, an 821,000 GLA upscale retail center designed in the late 1980s, offers a blend of elegance and innovation. The architecture was a rich combination of classical details, intimate promenades, comfortable circulation and grand courts. It blended the old south with the new, progressive Atlanta. Prominently situated at the Southeast’s most profitable retailing intersection, Phipps will continue to offer the ultimate potential for the upscale retail merchant with this new design.

PHIPPS PLAZA RENOVATION Atlanta, Georgia CLIENT: Simon Property Group SCOPE: Redesign of a 821,000 sf of GLA upscale retail center SERVICES: Interior Design Environmental Graphic Design

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Phipps Plaza Renovation

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Capitol View Master Plan CAPITOL VIEW MASTER PLAN, Nashville, TN Anchored by HCAâ&#x20AC;&#x2122;s new headquarters for Sarah Cannon Research Institute and Parallon Business Solutions, Cooper Carry has been retained to master plan the remaining 21 acres of Capitol View, a mixed-use development in the North Gulch area of Nashville.

Development partners Boyle Investment Company and Northwestern Mutual have envisioned a project that includes up to a million square feet of office space; 300,000 square feet of retail, including an urban grocery store; and up to 1,000 residential units over retail. Northwood Ravin will develop the residential portion of the project.

Capitol View Master Plan, Nashville, Tennessee CLIENT: Boyle Investment Company SCOPE: 21-Acre Master Plan, 1,000,000 sf of Office, 300,000 sf of Retail Up to 1,000 Residential Units SERVICES: Master Planning Architecture 37

The Right Prescription

For The Right Building In 2011 Cooper Carry began master planning a 39-acre, mixed-use tract of land in Canonsburg, Pennsylvania, called Southpointe. It was obvious that the project would get an instant boost if it had a major office tenant in close proximity to the 60,000 square feet of retail and an additional 60,000 square feet of office over retail. Enter Mylan Inc. (ticker symbol: MYL), one of the largest generics and specialty pharmaceutical companies in the world, manufacturing and marketing more than 1,300 different products to retail, wholesale, government and institutional customers in 140 countries and territories. Due to its’ growth, Mylan was searching for a new facility to house its global operations center “One of the great things about Cooper Carry is that we have a wide range of designers spanning many specialties. Being able to bring our Corporate Specialty Practice Group and our Landscape Architect experts into the dis-

cussion with the local developer, Horizon, and our client, Miller Capital, who owned the land, was a good, strategic move for everyone,” says Gar Muse, AIA, ICSC, NCARB, a Principal at Cooper Carry. In a newspaper interview last year, Mylan’s CEO, Heather Bresch said, “the new, 280,000-square-foot global center, was conceived to support the company’s “unique culture and ambitious objectives for growth.” “Mylan had an immediate need for approximately 500 employees and expected to continue to grow,” relates Bill Halter, AIA, NCARB, LEED AP, Director of Cooper Carry’s Corporate Specialty Practice Group.

Halter decided to draw upon resources and experience from across the firm. “We invited people from the D.C. and New York offices to participate in a week-long charette with the goal of taking back to Mylan several designs. In doing so, I hoped that the client would see a number of concepts, each solving the challenge differently.

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Mylan Global Center & Town Center Canonsburg, Pennsylvania

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Each option offered a solution reflecting Mylan’s vision moving forward,” Halter says. The strategy worked, a design was agreed upon, and the team set out to design a new world-class collaborative workspace suitable for a company whose mission is to provide the people around the world with access to high quality medicine.

A host of features and amenities include an open workspace design that is aimed at driving innovation and collaboration. Some open-space lounge areas include eraser board walls that encourage employees to scribble down ideas and concepts as they meet casually. The five-story building also features various “getaway spaces,” quiet rooms, a library, high-tech project rooms for more formal meetings, a cafe and a scalable conference center.

Having the mixed-use retail and service offerings in close proximity to Mylan afforded the design team an As part of the first phase of development, Cooper Carry designed the new 280,000 square-foot global center for Mylan, along with office space over retail totaling 120,000 square feet, and the public plaza.

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The Southpointe office park lacked a town center or central gathering place for the parkâ&#x20AC;&#x2122;s tenants. The mixed-use program components include: office, retail, multi-family housing, restaurants, and a public plaza that will all be in a walkable, pedestrian friendly environment. opportunity to focus on the specific operational and programmatic needs of the company, outside the realm of amenities. By having a health club, food services and other employee amenities accessible and within walking distance, employees gained an advantage that mixeduse projects so often afford. Employees would benefit from a distributed workplace setting, not only within the building, but also to the outside, offering the amenities of the street. To make access to Main Street more convenient, especially in inclimate weather, a pergola between the 280,000 square-foot building and Main Street was designed and constructed.

the central atrium, which spans 60 feet across and 80 feet tall, serves to connect the two wings of the building and provides a common meeting space on every wing of every floor which results in more employee collaboration with a unique gathering place; (3) guests are welcomed by a 20-foot tall illuminated company logo on the arrival side of the building which also houses a motor entry for guest drop-off. The building opened to great fanfare last winter and is already seen as a key component to the success of Southpointe.

While there are numerous details designed to specifically meet the needs of Mylan, a few are most interesting: (1) the design incorporated an indigenous stone which was used to form the base of the building; (2)

To learn more about Mylan:

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Whatâ&#x20AC;&#x2122;s Next

The Future of Office Design Office space design is always evolving. From corner offices to open offices, there is an unending shift in trends. Recent advances in technology have only accelerated the pace of evolution. We asked some of Cooper Carryâ&#x20AC;&#x2122;s interior design experts to predict what Class A office space might look like in the future.

FLEXIBILITY IS KEY IN THE OFFICE OF THE FUTURE Kim Rousseau, NCIDQ, Director of Interior Design

The only constant is change; and these days, change has come rapidly. Advances in technology have resulted in a focus on global business, the support of knowledge workers, and the promotion of innovation. But what about 15 years from now? Ten? Even five years is tough to imagine. The workplace needs to accommodate work in the new world order. The key is flexibility.

2. Shifting flexibility accommodates companies that reconfigure often through reorganization and growth and want to experiment with new office layouts. The strategy for these situations includes a universal, modular system of space allotment and rooms, so that an area or room's use can drastically change.

3. Long-term flexibility is the safety Our clients constantly ask for flexible net. This strategy allows for a signifispace, but the word flexible has diverse cant relocation and remodel within a meanings. Matching the design aptime frame of four weeks or less, miniproach to the client's needs requires a mally affecting business operations, thorough understanding of their busiand incurring less building costs. This ness model and culture. We implement is the most complicated equation, but three levels of flexibility depending on can be successfully implemented with Kim Rousseau how quickly a business will change and a collaborative design effort between the certainty of their operations. It is not the designers, client and contractor. uncommon that a company will require all three strategies.

All three flexibility plans require a thorough understand1. Flexibility on the fly is the most dynamic strategy and ing of current trends in planning, building technologies is used by companies that need to change their work pat- and furniture. The art comes through when a designer terns, teams, and use of spaces hourly, daily, or monthly. can provide this highly-functional concept in a form that It requires a basic, functioning framework that they can inspires and excites the employees. easily and intuitively change themselves.

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What’s Next

The Future of Office Design

THE BOUTIQUE OFFICE BUILDING OF THE FUTURE Oscar Perez, AIA, LEED AP BD+C, Director

As office developers look for creative solutions for outlarge corporations have gone away from the model of a dated Class B and Class C office buildings in a competitive central office to one of smaller satellite offices spread out leasing environment, they should be taking a cue from between the central city and the suburbs to give employthe hospitality market. Years ago specialty hospitality ees the opportunity to choose which office they want to developers like Ian Schrager, Kimpton, and Joie de Vivre work out of, even on a daily basis. Other trends in flexible turned the hospitality world upside down by focusing on office environments have companies and corporations small, unique properties where service renting out co-working spaces to give and the experience were the key sellemployees added amenities such as ing points. Many of those hotels had networking possibilities and even more very small rooms, few amenities, and flexible environments that come with often were not located in prime tourist added services. spots. Properties like the Standard and Kimpton brand of hotels made a niche So what if the Class B or C office buildmarket in taking older, run-down building sitting in a suburban office park ings (even office buildings) and turning was turned into a destination-based them into boutique hotels that could boutique office environment? Small command higher prices than the larger floor plates? No problem. Most compafour-star hotel chains and led to a loyal nies aren’t looking for large floor plates customer base. What was the secret these days. No amenities nearby such to their success? Offering customers as places for lunch, daycare, drycleana memorable experience from the time ers, banks, etc.? No problem either.

Oscar Perez they walked in, until the time they went Offer a concierge service where emhome. Service, ambiance and personal ployees can tap into services through attention were key and made up for tiny rooms, no pools, online orders and have it delivered to their desk or locker in and often, cramped lobbies. the office. In New York City, grocery deliveries are routinely dropped off to employees’ refrigerated lockers at work or a So why should the office developers take a cue from the central holding area in some companies. In Silicon Valley, hospitality world? Because Class A is passé. As compathe added perks of dry-cleaning (if anyone in Silicon Valley nies look to downsize space and offer diversity for their ever wore anything that needed dry cleaning) or day care staff, the trend in the office market has been to develop in the office is already the norm for many tech companies. smaller, more efficient office environments that are more No room for a fitness center? Again, no problem. Offer flexible and more in-tune with the changing demographics personalized trainers or yoga instructors, which these of today’s workforce. Generational and cultural changes days are far trendier. So what if developers converted their in the workforce are dictating the need for change. Rather Class B office buildings into boutique office buildings? than going to a central downtown office to work with 300 Could they command rents higher than Class A buildings other co-workers, staff is demanding flexibility to work focusing on service rather than space? Just ask the hospicloser to home and flexibility to work in environments tality world if that model is successful. Soon Class B office that are more conducive to how they work. A number of space could be rebranded into “B for Boutique.”

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What’s Next

The Future of Office Design

“CULTIVATING COMMUNITY” IN THE WORKPLACE OF THE FUTURE Dots Colley, AIA, IIDA, LEED AP, Interior Design Studio Manager

More and more, a workplace-driver rising to the top is employee comfort. This goes beyond the usual issues of ergonomics, natural daylight and thermal comfort. Employees desire workspaces to respond to their needs, their values and lifestyles. They desire a comfortable, exciting and inspiring environment in which they “want” and “choose” to work.

ing the debate between offering flex work and having face time, are becoming increasingly important for organizations.

With the lines of distinction blurred, and more people working where they live (in their homes, in neighborhood cafes and even in the park), it is becoming necessary to cultivate a community in the workplace that contains elements of Due to mobile technology and social live, work, play. The workplace commedia, the lines between employees’ munity goes beyond the individual personal and professional lives have workspace and provides communal, blurred. Where we once spoke of multipurpose spaces designed to stimuwork-life balance as if it were measured late conversations, collaboration and Dots Colley by a scale, we now must look at it as innovation. Providing a variety of spaces consistent and symbiotic where work is a genuine part to work, alone or together, responds to the employee’s of life. Some have coined it work-life blend and others desire to choose to work where they can be most prowork-life integration. Work-life integration issues, includ- ductive.

THE OFFICE OF THE FUTURE IS NOT AN OFFICE AT ALL Karen Trimbach, IIDA, NCIDQ, IDEC, Interior Design Project Manager

The office of the future is not an ‘office’ at all, at least not in the traditional sense of the word. As technology continues to enable employees to work from anywhere, geography and physical space will become increasingly less important.

This shift is undeniable. So what does this mean for interior design?

Ultimately, there may be no specific office space for organizations. Employees may work from home, coworking spaces, and any place there is a wireless hot spot.

Instead of permanent office locations, organizations may lease spaces for employees to assemble to work on specific issues where face-to-face discussion is required. These spaces may be dubbed 46

“innovation labs” where space would be available to be reserved by project teams for specific time periods. Innovation labs could be permanent rental spaces or could be coworking spaces where an employee rents an innovation space for project teams for short durations or in different cities. Technology will be developed to support innovation labs.

Karen Trimbach

In the future, an employee’s office might be wherever they are. It will be our job as interior designers and architects to create environments that adapt, inspire, and allow tomorrow’s workers to perform to their fullest potential using the most current technology innovations.

THE 2014 RECRUITING ROAD AND DRAFT DAYS

By Mark Kill, Chief Operating Officer, AIA, LEED AP, CDT

Talent acquisition, development and have our share of candidates from the retention are fundamental to profesbig-time Division I design programs. sional design services. As a parallel, We all know who they are and they I love this time of year. The leaves are are fine indeed. The cool thing about beginning to yellow and it’s cooler in recruiting and drafting is that we also the mornings. Let’s tee-up the pigskin and kick it off! The 2014 professional sports recruiting and drafts are complete. Offenses, defenses and special teams all have their skill and support positions honed and with deep talent.

Like them, we’re ready to go. So too, our design, building science / document The Cleveland Browns were the 1964 NFL Champions. delivery and project / Firm management teams are formed and ready for a see candidates from smaller, more restrong fourth quarter – literally. gional institutions; Divisions II and III, let’s say. These candidates offer diverIt’s really fun and inspiring to interview sity of perspectives, so when infused the prospective employees who aspire into our various Specialty Practice to be part of our team. They come Groups, make for a more powerful from diverse backgrounds and univer- result. Their different backgrounds, sities. Their experiences are wideideas, approaches and influences ranging from teaching assistantships, broaden and stimulate us. to studies abroad to non-academic design competitions to community There’s another interesting fact about and customer services. They don’t larger academic design programs seek jobs, but careers. They want versus smaller ones. Like the NCAA, involvement and interaction with their they’re all monitored, evaluated and peers, managers, leadership, consulaccredited accordingly within each tants and broader owner, contractor of our five design professions. Each and supplier teams. school stresses certain portions of academics differently from others. If The recruiting road and draft days are this sounds like a platform for diversity exciting because we’ve attracted and and flexibility, it is. We enjoy the indiemployed some very special talent, no vidual effort that’s put forth through two of which are quite alike. Sure, we initial contacts, cover letters, resumes,

endorsements, portfolios and conversational interaction. It’s pretty terrific!

When I was a boy in Cleveland, Ohio, we had a pretty great team in the 1964 Browns. Check the records. Dr. Frank Ryan had a PhD in mathematics from Rice University and was the quarterback. Our halfback was Jim Brown, an outspoken, instinctive NFL recordbreaker from Syracuse University. He needs no additional introduction. Gary Collins from the University of Maryland was a wide receiver. He was actually an “end” in those days; big, fast and smart. He still holds the Browns’ reception record. Who knew that when the Browns’ front office assembled these skills, and much more, that they’d win the NFL Championship that year.

We’re coaching, teaching and nurturing our new teammates. The outlook for the Cooper Carry Team is spectacular – we’re a preseason pick to go all the way. We had a fabulous team before the recruiting road and draft days. With our free agency acquisitions, we have an even more robust winner. We’re proud of our new teammates and welcome them to the pros for long and prosperous careers with our Cooper Carry Team!

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George Washington University, Museum Conservation Center and Research Facility Ashburn, Virginia

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Hyatt Place Washington, DC/US Capitol This 200-key limited-service hotel is located in the northern portion of the NOMA district, an up-and-coming vibrant mixed-used neighborhood located less than a mile from Union Station and

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just north of, and in view of the Capitol Building in Washington, D.C. The project is a Hyatt Place, one of the more distinct and trendy brands by Hyatt.

The hotel includes approximately 1,200

square feet of meeting space, the signature Hyatt Place dining experience, a large fitness facility, and an outdoor pool and terrace that overlook the more intimate setting along N Street.

W O L V E S

P L A Z A

A Sense of Tradition This project howls!

Everyone knows that tradition plays a role in helping an institution of higher education continue to define itself.

It’s the glue that binds alumni to their alma mater and it can certainly impact the school’s fundraising efforts.

Recently, Cooper Carry’s landscape architecture experts were selected by the University of West Georgia to design a five-acre parcel adjacent to the new football stadium and proposed baseball stadium, transforming it into a distinctive gathering place for students, faculty, alumni and friends of the school.

“After talking with various stakeholders at West Georgia, our team developed some core principles that would

guide us through concept, design and installation,” says studio director, Gary Warner, ASLA, AICP. Wolves Plaza, themed after the University of West Georgia’s “Wolfie” mascot, was conceived as a place to not only have a great game day experience and bring fans closer to the fields, but to build on and create new traditions for students, UWG sports fans and alumni. In addition, the plaza is capable of being used year-round by the university and local community for sporting and nonsporting events.

The design of Wolves Plaza is centered on a larger-thanlife bronze sculpture of a grey wolf.

When installed, the wolf will be five to six feet tall at its shoulder and will be standing on an outcropping of local stone found on the site. The sculpture is being designed, shaped and cast on the UWG campus by the Department of Art faculty in its new visual arts building. The 3,000-pound bronze piece will be transported and mounted on the rock outcrop in the center of Wolves Plaza. A circular plaza of pavers around the sculpture provides a centralized gathering space and will include a concrete band that will be engraved with the last verse from the University’s Alma Mater.

Six paths radiate from the plaza to connect, either physically or symbolically, with the various amenities at the athletic complex, the campus and local community. Each of the six walks will be engraved with elements from the “Wolves Creed” and edged with engraved pavers that will be sold by the University as a fundraiser element.

The plaza is currently under construction with an anticipated dedication and sculpture unveiling on September 19, 2014.

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Designing for A Cause It’s What We Do “When I walked into the enAble people support center in Roswell, Georgia I was in tears,” says Cooper Carry’s chairman, Jerry Cooper, FAIA, LEED AP. A friend of his had asked him to attend a meeting in order to be introduced to the nonprofit organization, enAble. Founded in 1979 by a group of concerned parents seeking a place in their community that could provide a nurturing home and quality support services for their adult children with developmental disabilities, enAble now serves hundreds of people around Atlanta. Their community access services are geared towards preparing and assisting developmentally disabled individuals to become part of the broader community. Educational classes and individual support services are designed to teach skills in home management, communications, socialization, advocacy, rights, 52

self preservation, and community living. Community inclusion activities vary from participating in volunteer work, attending a local senior’s center, and maintaining health and fitness at a local gym. Pre-vocational services are geared towards preparing individuals to join the work force, and participants are taught skills needed to find and maintain employment. There are even mobile work crews, a group of individuals receiving training with direct assistance, oversight and monitoring by enAble job coaches, while earning money for work performed.

Community living support services are provided to those either living at home with their family or in the community in their own homes. In either case, the goal is to support people to live as independently as possible by providing coaching and assistance

in the areas requested by the person and/or the family. Areas of training might include, but are not limited to, meal preparation, bill paying, grocery shopping, personal hygiene, and using public transportation. enAble offers residential services within group homes located in typical neighborhoods. These homes consist of no more than five people living together who have similar interests and/or support needs. Trained professionals provide 24-hour support to coach and mentor in all areas of daily living activities such as personal grooming and outward appearance; health and safety; communication and socialization; and home management skills such as meal preparation.

Individuals also receive staff supervision and transportation services so that they have regular access to the life of their community and take

Additions will include: - Industrial teaching kitchen - Exercise area - Medical suite - Classrooms

part in social inclusion opportunities. This may include maintaining employment, attending religious services, taking a class, volunteering, participating in civic-sponsored events and dining out.

OFFICE 12

36 SF

200 SF

FILE STORAGE 63 SF

a divorced parent with a disabled child and no relatives in the state, I had a huge challenge finding appropriate childcare.

The group homes I found did not have enough staff providing quality day-to-day care.

I married a wonderful man with a background in Human Services.

He researched the limited opportunities and discovered enAble. We are thrilled with this organization that has a 24-hour dedicated staff, planned activities, clean facilities and day rehabilitation services. Our son loves enAble adults with special needs. Proceeds and this is why we are supporters.” from enAble’s capital campaign will We too are supporters of this great be used in part for a build-out of cause and are pleased to provide currently unused space at the North design services towards such a Fulton headquarters. Last year enAble worthwhile organization. launched a $750,000 campaign to raise the funds to begin the renovaJerry Cooper shares his thougths tion project, and the organization’s about the project. leadership hopes that construction will begin soon. Julia Scruggs has a child who has greatly benefitted from the enAble program. She says, “As OPEN, WIDE CORRIDOR FOR EASY ACCESS TO CLINIC AND ACTIVITY SPACES.

STORAGE

OFFICE 15

79 SF

OFFICE 14

118 SF

93 SF

COPY

102 SF

DROP OFF/PICK UP MOVED TO FRONT ENTRANCE

176 SF

42 SF

150 SF

OFFICE 10

138 SF

Cooper was so moved by the organization’s success and reputation that he volunteered the firm to provide pro-bono design services for the renovation of enAble’s people support center.

The organization occupies a multi-purpose building where many of the classes and group events take place. Due to its age, the structure was in need of renovation. “Our goal was to design a renovation plan that maximized use of the space and would help to foster the loving, caring environment that has become enAble’s brand. To accomplish that with materials that made the project affordable and attractive was paramount because enAble was going to have to raise the funds necessary to see their vision become a reality. The new and expanded facilities will help the organization to offer enhanced opportunities for young people and OFFICE 4 166 SF

119 SF

TOILETS

594 SF

CIRCULATION

144 SF

355 SF

508 SF

42 SF

LEISURE LOUNGE

KITCHEN

445 SF

COMPUTER ROOM

OFFICE 11 116 SF

INFORMAL GATHERING 265 SF

LOUNGE SPACE

286 SF

OPEN WORKSPACE

OFFICE 9

EXERCISE AREA 215 SF

293 SF

CIRCULATION

99 SF

OFFICE 3

123 SF

103 SF

OFFICE 8

TOILETS

218 SF

145 SF

MEN'S RR WOMEN'S RR

OFFICE 2

ACTIVITY SPACE

OFFICE EXTRA

RESTING STORAGE

1,915 SF

98 SF

175 SF

INFORMAL GATHERING

100 SF

CIRCULATION

20120273

HEALTH CLINIC

73 SF

EXAM ROOM 2

150 SF

INFORMAL GATHERING

112 SF

CIRCULATION

EXAM ROOM 1

OFFICE 1

OFFICE EXTRA

137 SF

182 SF

126 SF

LEISURE LOUNGE CAN OPEN UP TO CLASSROOM AND ALLOW FOR LARGE THEATER OR PERFORMANCE SPACE

91 SF

CONFERENCE

RECEPTION

PROJECT N°

THIS DOOR TO REMAIN FOR SEPARATION OF OFFICE SPACE AND ACTIVITY SPACE

ELEC

OFFICE 13

- Multi-purpose drama & activity center - Revamped, ADA - Accessible rear entrance - Increased parking

FOLDING PARTITIONS

942 SF

412 SF

98 SF

CLASSROOM I 475 SF

CLASSROOM II 582 SF

OFFICE 5 STORAGE 128 SF

60 SF

CLASSROOM III 362 SF

CLASSROOM IV 374 SF

OFFICE 6 OFFICE 7 151 SF

94 SF

ASSUMED LOCATION OF SUNLIGHT, TO BE FURTHER INVESTIGATED

09/21/12

POSSIBLE LOCATION FOR MEZZANINE STORAGE

CLASSROOM III & IV CAN BECOME ONE CLASSROOM WHEN NEEDED

ENABLE FLOOR PLAN 3/32" = 1'0"

ENABLE

1200 Old Ellis Road, Roswell, GA

© 2012 COOPER CARRY, Inc., 191 Peachtree Street NE, Suite 2400, Atlanta, Georgia 30303 Tel. 404-237-2000 Fax 404-237-0276

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The ART of Drawing

By Ben Wauford, AIA, LEED AP, Principal

Architecture has always been a primarily visual profession. At its best, it balances art and science, form and function -All those idioms we have come to know. While not to be discarded, the functional, operational and, technical side of the profession is often overshadowed by the artistic and the visual impact (often of the technologies employed).

For these reasons, the communication of architectural ideas has always been visual. A picture is worth a thousand words, of course. Those “pictures” of architectural ideas have historically, until recently at least, been drawn by hand. While current trends and client expectations may tend toward computer-generated illustration, there is, and hopefully will remain, a strategic

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and fundamental place in our profession for hand drawing.

Beginning my architectural education prior to the advent of computers, I relied and continue to depend on my hand as the software for illustrating my ideas. We spent hours in “visual communications” courses drawing everything from a sneaker to a still life to a nude. These courses taught us hand-eye coordination as a means of mastering our personal software. However, it takes passion and imagination to utilize the hand to truly communicate an idea. In the proper hand, a pencil can communicate an idea with power and emotion. A handdrawn line can have dynamism and feeling. The drawing can be at once evocative and representative.

Many computer software programs emulate the hand-drawn line; however, the result comes across as lifeless and uninspired. When software is used to produce a drawing of its own making, the result can be powerful and passionate, but different. Like PowerPoint presentations, some of us are withdrawing (pun) from the computer screen and relying on the human touch. The human touch is always compelling. Each type of illustration has its place in our profession, of course. I hope that the emotion and passion of the hand-drawn line doesn’t get replaced by Hal (2001) or Her (2013). We know that didn’t end well.

Illustrations by Ben Wauford

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The Hits Just Keep On Coming.

Nearly 75 years later the Brill Building is still having an impact.

In the middle of Times Square sits a 13,000 square foot lot where, in 1929, noted real estate developer Abraham Lefcourt announced that he was going to build the tallest building in the world—a $30 million, 1,050-foot-high skyscraper. His deal with Brill Brothers Clothing required that he build his building in less than two years or lose the ground lease they entered into with him. Nevermind that the site was only 13,000 square feet and that he was competing against the Chrysler Building and its 37,000 square feet and the Empire State Building which was to sit on 97,000 square feet. The upper floors of those buildings had already demonstrated that the floor plate just wasn’t big enough once the mechanical systems were accounted for. Less than a year after his announcement, Lefcourt’s son, Alan, died, leaving him devastated.

Coupled with the stock market crash and with a year and a few months remaining on his performance agreement to develop the site, Lefcourt hired Victor Bark, Jr., a little known architect to design a 10-story building believing that after the market crash Wall Street would be deserted by many seeking a new address. A notable feature of the front entry and some 20 feet above is the bronze bust of a young man. Undoubtedly it is of Alan Lefcourt, Abraham Lefcourt’s son.

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By 1940 the iconic Brill Building became home to some of the world’s most popular recording artists and record producers. Composer Johnny Marks, who wrote “Rudolph, the Red-Nosed Reindeer” in 1949, had space in the Brill no later than 1950, and his firm, St. Nicholas Music, had offices in the building along with Paul Simon, Bobby Darrin, Liza Minnelli, Frankie Valli and The Four Seasons, to name a few. In The Sociology of Rock by Simon Frith, Carole King described the atmosphere in the building: “Every day we squeezed into our respective cubby holes with just enough room for a piano, a bench, and maybe a chair for the lyricist if you were lucky. You’d sit there and write and you could hear someone in the next cubby hole composing a song exactly like yours. The pressure in the Brill Building was really terrific—because Donny (Kirshner) would play one songwriter against another. He’d say: ‘We need a new smash hit’—and we’d all go back and write a song and the next day we’d each audition for Bobby Vee’s producer.”

Even today, while undergoing a substantial renovation for which Cooper Carry was engaged to redesign the upper floors as well as the building’s lobby, its new owners, Allied Partners and Brickman Real Estate, are just as committed to the visual and performing arts as were so many who occupied the building in the past. Two recent arts

events in the Brill Building artists drew (no pun had New York City abuzz. intended) upon the energy May 9-17 of this year, the generated by the activity basement of the buildaround Times Square and ing was transformed into translated their inspiration a performing arts stage to canvas. “It’s an amazing where the audience was place to work,” Christoencouraged to participate. pher told the Associated Dream of the Red ChamPress. “There’s so much ber, a performance for a going—jack hammers and sleeping audience is a litlights and people yelling. eral dream play performed It’s absolutely an insane for an audience that is place.” encouraged to experience the work while they fall While the owners could in and out of sleep. This have certainly leased the durational performance space to a “pop-up” reinstallation invites the tailer eager to pay a rental audience to take an imrate that Times Square mersive journey through commands, the owners Cao Xueqin’s 18th century elected to promote the Chinese novel Dream of arts to passersby, just as the Red Chamber — an they did with their allowing epic love story between a the basement to be transstone and a flower, framed formed into a performing by a dizzying series of arts studio for a short metaphysical dreams. The time. “We are dedicated set, video, sound and lightto maintaining the unique ing design transformed the and powerful artistic pulse vast basement space of of the Brill Building well the building into an enviinto the future. We feel ronment that advocates that continuing to supand facilitates sleep. The port and promote artistic audience could choose to uses within the building is experience the work while extremely important and lying and/or sleeping in are delighted to do so,” Two recent arts events in the Brill Building had New York one of the many beds that said Eric Hadar, Chairman City abuzz. filled the basement, or sit of Allied Partners. and watch from a more traditional chair, as the performers travelled through the “We have great clients in New York and often find them space as the story unfolded. very supportive of the arts and its many facets. But to take commercial space such as this and use it in such a In July of this year, artists Andy Hammerstein and Tom bold way to demonstrate the impact of the arts is truly Christopher delighted the more than 5,000 who pass by remarkable,” says Cooper Carry Principal, Ben Wauford, the building every hour with a glimpse into how an artAIA, NCARB, LEED AP. The Brill Building has had a demonist creates. Hammerstein and Christopher approached strable impact on the world and it certainly appears that is the building owners about converting some ground-level not going to stop. space into their art studio. So, for the month of July the 57

You don’t really understand it until you have made it.

It is no secret that a design firm is filled with creative people. And that creativity comes through in many different ways. Recently, we sat Alexis Jones down with Alexis Jones, a designer in our interior design group. Jones is a 2013 graduate of the University of Georgia. She interned at Cooper Carry in 2012 and returned to us as a full-time designer in January of this year. Jones, in addition to being a wonderful interior design professional, is also a talented furniture designer and fabricator.

Q. So, why furniture?

A. I am attracted to furniture design because it is not only artistic, but functional as well. When I reduce an idea to a piece of paper as I begin to think about its pieces and how they will necessarily work together for a larger good, I am always intrigued by how the function shapes the form most often.

always have encouraged me to explore ideas and the shapes, colors, materials and construction that goes along with that. In some ways I guess furniture design is a molding of my parents’ talents into a new dimension for me.

Q. As an undergrad in interior design you had lots of training. Did you pursue your interest in furniture as well?

A. Yes, but in a rather odd way. I took sculpture classes because they had the tools I wanted to use to make furniture. And, I saw my designs as much like sculpture too. I learned to mig weld, cut metal with a torch and to shape materials with industrial-type equipment. Couple that with an exposure to woodworking and I felt as if I had reached a pinnacle having so many tools at hand!

Q. Did your professors encourage your pursuit in furniture design/making?

A. Yes and no. They gave me lots of freedom to explore ideas and to develop the better ones. But my sculpture Q. When did you discover your love for furniture design? professor would sometimes tell me that my designs were A. I think it just happened over time. Growing up in a “too marketable,” and I would take that as a compliment. home with a father as an architect and a mother as an Q. Do you have a favorite material with which to work? artist, design was something that naturally was a part of everyday life. But I guess furniture was challenging to me A. Not really. Metal and wood both have limitations and because it was something that had to be not just “eye appeal in different ways. I love working with metal beappealing” but comfortable and useful too. My parents 58

cause it is always challenging to form the metal as I vision it. And, it’s a treat to get to cut, join and weld pieces. Then again, wood is fascinating to me because it is naturally difficult to form and bend. That requires the introduction of moisture and heat and you just are never quite certain that it will do as you want. Because I don’t have access to heat presses, forming molds and the like, I have gravitated to using plywood and essentially stacking cut pieces together and laminating them, creating a solid piece. This method has proven to suit my design style best as I am influenced by the minimalist, mid-century approach.

Q. Do you have a favorite piece that embodies the midcentury design approach?

A. Yes, without a doubt it’s my ply-curve chair. It embodies everything that influences me. I love the gentle curves that are highlighted by the differences in the grain of wood and the texture that is really noticeable with the selected stain that I applied. To me, the chair is a personification of a relaxed body and I think that’s what furniture should do.

It should invite you to sit or lounge and serve to minimize the complexities of life through relaxation.

Q. Is there a piece that stands out to you as the most rewarding design?

A. Yes. In collaboration with another furniture designer, we designed and fabricated a meditation chair for a friend’s wife who was terminally ill. The chair was definitely a labor of love for us because we knew it would be a source of comfort and strength to our mutual friend.

Q. What do you like best about working as a designer at Cooper Carry?

A. I love my job! I have been so fortunate to be challenged by working on some great projects. As an intern I worked on Intergraph’s Huntsville headquarters and recently I got to work on their Norcross office design. I also contributed to the design of the new North Atlanta High School. Currently I am working with Gary Elder on the E.A. Homes Design Center, which is a really cool project here in Atlanta.

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A Revit model of the building.

EDITOR’S NOTE This article appeared in the July, 2013 issue of MODERN STEEL CONSTRUCTION. Although the article is highly technical, we wanted to share it with you as it demonstrates the complexity of the project and how the many issues which arose were successfully addressed.

Going Deep TOP-DOWN CONSTRUCTION, SUPPORTED BY STEEL, FACILITATES WASHINGTON, D.C.’S DEEPEST BUILDING.

By Christopher Crilly, P.E., and Mark J. Tamaro, P.E. THE NEW WASHINGTON MARRIOTT MARQUIS HOTEL in Washington, D.C., has been a long time coming.

Shortly after the opening of the Walter E. Washington Convention Center in 2003, planning began for the construction of an adjacent hotel, with the two buildings sharing an underground loading dock. But it wasn’t until five years later that the current site was finalized and building design commenced.

historic AFL-CIO headquarters building and the Pepco electrical utility substation building. The resulting design called for extending the construction 100 ft below grade, which is deeper than any other building in the city. While the 15-story building is primarily framed with concrete, its seven below-grade levels relied on more than 5,100 tons of structural steel to facilitate the top-down construction method.

Once completed, the four-star hotel will feature 1,175 rooms, a 30,000-sq.-ft grand ballroom, two 10,800-sq.ft junior ballrooms and 53,000 sq. ft of meeting space.

The design team resorted to using unconventional design solutions in order to fit the full building program on the available footprint and within the city’s building height restrictions; it shares a triangular shaped block with the

Top-Down The tower structure is polygon shaped and surrounds a fullheight atrium that is topped by a skylight half an acre in area and supported by long-span steel trusses. The structure below grade consists of 18-in. and 24–in. thick concrete flat plate slabs with mild steel reinforcing. The slab thicknesses were governed by the in-plane shear

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All images courtesy of Thornton Tomasetti

Wide-flange and plate steel slab reinforcement.

Typical below-grade top-down steel column.

stresses caused by the lateral earth pressures. At certain critically stressed locations, the concrete alone had insufficient capacity. Here, wide-flange structural members and steel plates were cast into the slabs, which are supported by concrete-encased composite steel columns. The steel column sections were embedded in 5-ft to 7-ft diameter concrete drilled shaft foundations extending to various elevations within disintegrated, weathered and solid bedrock.

After careful consideration of all support of excavation systems, the team opted for top-down construction with below-grade floor slabs serving to brace the perimeter slurry wall. This construction method requires the belowgrade columns to be installed first, and steel was the best choice for the columns since they could be spliced together on-site, tied to the rebar cage for the drilled shafts, lowered to the shaft bearing elevation and held in place while the concrete for the drilled shaft was placed by tremie method under a bentonite slurry. The steel columns were encased after successive slabs were cast and excavation below progressed downward, and were optimized to support only the construction loads and building self-weight expected to be in place prior to encasement. The composite section was then designed for the full building design loading, which occurred in the final condition. This reduced the tonnage of the top-down columns by 100 tons.

Traditional tiebacks could not be used because of the hotelâ&#x20AC;&#x2122;s proximity to the Pepco building, AFL-CIO building and the underground convention center loading dock. Rakers and cross-lot bracing were also not feasible. The size and frequency of steel required for either of these systems would prohibit construction activities within the site. On top of that, the design also had to resist the very high soil and hydrostatic forces due to the depth of excavation.

Continued on next page 61

^

Steel plate girder and grand ballroom steel truss floor framing.

^

11-ft-deep ground floor transfer girder.

^

Erection of the first plate girder prior to the beginning of top-down construction

Below-Grade Ballrooms All of the ballrooms are below grade, which created challenges that could only be solved with structural steel. The two-story-deep grand ballroom is stacked on top of the two-story-deep junior ballrooms, and the deep volume of the ballrooms created significant openings through the below-grade diaphragms. These large openings, combined with several others required for vertical transportation and mechanical shafts, left little structure to resist the in-plane diaphragm forces caused by the high soil and hydrostatic forces. In many areas, there is only 10 ft to 15 ft of slab between openings or openings and the perimeter slurry walls.

Thornton Tomasetti performed extensive non-linear finite element analysis to determine the in-plane axial, flexural and shear stresses at hundreds of sections throughout each of the below-grade levels. In many locations, concrete and conventional mild steel reinforcement was inadequate to resist the design forces, and making the slab thicker than 24 in. was not practical. At sections where the shear stress exceeded the ACI limit of 10√f’c, steel plates ranging in thickness from ½ in. to 2 in. were added to resist the design level shear. Load transfer to 62

the plates was accomplished through the use of headed studs embedded in the slab. At areas of high axial and flexural stresses, W14 wide-flanges were embedded in the slab to act as compression and tension reinforcement. These members were enclosed by mild steel reinforcement and lined with headed studs for confinement and development.

The large open ballroom spaces also created the need for longspan framing to support the floors above and below. Again, structural steel was the ideal solution. The two 10,800-sq.-ft junior ballrooms are located on either side of a 27-ft-wide grand hallway, which allows for two rows of columns to support the floor of the 30,000-sq.ft grand ballroom directly above. The grand ballroom’s long-span floor is created by the column-free junior ballrooms on either side of the grand hallway below.

This floor area was framed by 9-ft-deep steel trusses at 27 ft. on center spanning 80 ft in the opposite direction with steel beam and slab on metal deck infill. Not only did this infill framing need to support ballroom loading, but it also needed to be stiff enough to limit vibrations from music or dancing and support operable partitions for the junior ballrooms below.

^

The congested site in the middle of D.C. included tower cranes, drilled shaft rigs, excavation rigs and crawler cranes.

^

Ground floor transfer girders above, ballroom trusses below.

^ The 225-ft by 135-ft grand ballroom is situated partially under the main lobby and atrium at level one and partially under the 15-story guest room tower along the east, west and south sides. The framing supporting the structure over the grand ballroom consisted of eight built-up steel plate girders, spaced at 27 ft, spanning 135 ft and infilled with composite steel beams and slab on metal deck. The original framing design consisted of heavy steel trusses in lieu of the plate girders. Through the design-build process, Canam-Structal (the steel fabricator) suggested replacing the trusses with the builtup plate girders to reduce cost and increase constructibility. The girders along the east and west sides support four equally spaced tower columns, along with multiple smaller plate girders also transferring tower columns. These end girders were 11 ft deep with 4-in. by 68-in. flanges and 2-in.-thick webs. The six girders in between support a single tower column 17 ft, 6 in. from the south end. The center girders were 10 ft, 4 in. to 10 ft, 6 in. deep, with flanges ranging from 2 in. by 34 in. to 3 in. by 42 in. and 1.5-in.-thick webs. Along with the steel framing at the ground level above the grand ballroom, most of the remaining ground floor is

Looking down into the ground-floor atrium.

also framed with structural steel to accommodate complex geometry and large slab steps as well as to support a number of smaller transfer columns. In addition to the eight large girders spanning the grand ballroom, there were approximately 35 additional built-up steel plate girders that ranged from 3 ft deep to 6 ft deep, with spans that extend anywhere from a few feet to 30 ft transferring other tower columns located outside the grand ballroom footprint.

Controlling Deflection The most complex structural challenge created by the groundfloor framing over the grand ballroom was controlling deflection to limit settlement and tilt of the tower floors that it supports. It was not economical or logistically feasible to design these girders to limit their deflection under tower dead load to an acceptable limit. The design build team came up with two unique solutions to control the tower settlement as construction progressed.

The first scheme, which applied to the end girders on the east and west sides, was to preload the girders and predeflect them to the anticipated deflection caused by Continued on next page 63

the self-weight of the tower prior to beginning construction of the superstructure. This was accomplished by us ing hydraulic jacks and tension rods and jacking against four steel columns directly below the girders, which were embedded in concrete caissons socketed into bedrock.

After jacking, the tension rods were locked off and the jacks removed. As the construction of the superstructure progresses and the girders are loaded, the stresses in the tension rods are relieved. At completion of the superstructure, the stresses will be minimal, at which point they can be removed. The

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columns used as reaction to the jacks are not necessary in the ballroom, but they are required to support the lower levels and were installed as part of the top-down construction. Therefore, they were well suited to use as reaction elements and could be removed from the ballroom once the jacking sequence was complete.

The second scheme for tower settlement control applied to the middle girders, which also support a single line of columns along the south end. At these locations, preloading the plate girders was not feasible because columns did not exist directly below the girders. Instead a scheme was developed that included building steel jacking shoes

with tapered shims that would sit on top of the plate girder and directly underneath the tower columns. As each level of superstructure was constructed, the plate girders and floors deflected a small amount. When incremental settlement of the second floor reached a predetermined limit of 1∕8 in., the columns were jacked upwards until the second floor was back to design elevation. Each floor above the second floor was constructed to the design story height rather than design elevation so that only the second floor elevation needed to be monitored. To help limit stresses induced on the flat plates due to column settlement, a hinge was detailed into the slab at the theoretical inflection point near the next back-span column.

The final column jacking scheme design and execution was a complete team effort between the contractor and design team, with significant input from LPR Construction, the project’s steel erector.

Although predominantly a concrete structure, the Washington Marriott Marquis would not have been possible without the use of a significant quantity structural steel.

Quadrangle Development Corporation and Capstone Development Operator Marriott International, Inc. Design-Build Contractor Hensel Phelps Construction Co. Architects Designed and documented in a collaboration with Cooper Carry and tvsdesign Structural Engineers Thornton Tomasetti/A+F Engineers Steel Team Fabricator and Detailer Structal, a division of Canam Steel Corporation, Point of Rocks, Md. (AISC/NSBA Member/AISC Certified Fabricator) Erector LPR Construction Company, Loveland, Colo.

(AISC Member/AISC Advanced Certified Steel Erector) Christopher Crilly is a senior project engineer and Mark J. Tamaro is a senior principal, both with Thornton Tomasetti’s Washington,D.C., office.

Reprinted with permission - July 2013 issue of MODERN STEEL CONSTRUCTION

Owner

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DC’s Dynamic Duo Thousands of companies all around the world have people who act as the welcoming faces of the office as well as the daily managers behind the scenes.

These professionals don’t always get the credit deserved for the fast-paced jobs they do. Our front-of-house office representatives keep everything up and running behind the scenes. Meet Flo Lavaran and Beth Anne Redmond in our Washington office.

Flo Lavaran is our office manager and Beth Anne Redmond works as our receptionist in our D.C. office—but what they do and who they are goes far beyond these job titles. Together they form a dynamic, talented team that keeps our office space functioning, our people managed, supplies in stock, and smiles on everyone’s faces.

Before joining Cooper Carry, Lavaran’s experience was in administration and office management of commercial real estate companies. She began working for Lincoln Property Company and then ventured to the tenant representation side with Studley and lastly with Cassidy Turley.

Q: How would you describe your job at Cooper Carry?

A: A juggler and wearer of lots of hats.

I feel like an octopus. That’s the best way to describe it. There’s never a dull moment, and you really never know what you’re gonna get. I don’t know what to expect moment to moment, which is good. It’s definitely positive, that’s for sure.

Q: If you had to give yourself another title other than “Office Manager,” what would it be?

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Q: What is one technique you use to mitigate the stress of extreme multitasking?

A: I laugh. You just have to laugh because sometimes things can get absurd.

It’s also great having Beth Anne as a teammate who understands. Another part of it is knowing where I came from before and what I’ve dealt with. This is a walk in the park--at least for me.

Flo Lavaran A: Mama Hen (laughter). When I come in to the conference room with you, and the first thing I do is I throw stuff away and I see the corner over there that I want to clean, so yeah. Definitely the Mama Hen. Q: What is unique about working at an architecture firm?

A: I can’t even say architecture itself, it’s just definitely Cooper Carry. This is my first experience outside of commercial real estate, so that was eye-opening for me. Working for an architecture firm is definitely different and a little bit more fun, which Cooper Carry takes to a whole new level.

Q: What is unique about Cooper Carry?

A: What is NOT unique about Cooper Carry? The people, for sure, starting off with our principals. The atmosphere itself is also unique. When you first walk in, you come off the elevator and see how bright and inviting our office is. Then you hear the conference room names “one fish, two fish, red fish, blue fish.” And then of course you come in and it’s everybody else who works here. They just think on a totally different level.

Q: Describe your dynamic with Beth Anne A: We have a good time. It’s definitely personal. Especially if you’re working so closely, you have to have that personal relationship. It can be very important. If you are on the same page, it makes a lot of things more efficient. She listens to me and I listen to her. It’s a good dynamic because we are pretty much on the same page. We laugh. And she says the same thing, you have to laugh.

Interesting facts about Flo Lavaran: • I was born in the Philippines, but grew up in Northern Virginia • I, unfortunately, cannot speak my native tongue; however, I can understand it • I’m not a water person – I’ve taken lessons, but I don’t know how to swim • I’ve broken both my wrists when I was younger (who does that?!)

• I’m not as short as people think I am – I’m 5’ 0.5” -- yes, that 0.5” DOES make a difference!)

Redmond joined us two years ago. Prior to Cooper Carry, she was working as an executive assistant and receptionist for North Virginia Temporaries, Inc. With a deep history and varied experience as an executive assistant, Cooper Carry is the first architecture firm she has been with.

miserable and sad. It’s easy because I come here and I love this. And I love this job so it’s really easy to be very positive. And honestly, I get up in the morning and I can’t wait to get to work because I feel like this is my home. I want to be upbeat. I want people to be upbeat when they come into the office. I want to be happy. I want other people to smile and be happy too. If I can inspire that to happen in the office, I think it’s a great thing.

Q: How would you describe your job at Cooper Carry?

A: I would describe it as being very important—The first contact that anyone will have is with me, either on the phone or in person, so I always want to make a good impression. And I just love my job.

It’s great. I love the people.

And I think it’s one of the most important jobs here.

Q: If you had to give yourself another title other than “Receptionist,” what would it be?

A: Queen (laughter). No…it would probably be a concierge because I consider everybody in here my customers. I’m all about customer satisfaction. Six Sigma and getting back to people in a timely matter.

Q: What is unique about working at an architecture firm?

A: Seeing projects go from tissue paper into real buildings. I am just so proud of everything that we build because it’s just awesome, and that’s pretty much what I love about it. I love the people that I meet: all the people that I meet that come into the office, all the customers that we have, and owners of the buildings. I try to make everyone feel very comfortable when they come in.

Q: Why do you enjoy working here?

A: I love that it’s creative. I love the people. I love all of you. I think you’re all terrific. I love that there is always something going on in here. And it’s usually something always exciting. I feel blessed to have this job.

Beth Anne Redmond Q: What is one technique you use to mitigate the stress of extreme multitasking?

A: Flo and I sometimes don’t even have to talk to each other, we just know because we’re that close. If I get stressed out she can come up and take over the phones, and I can go downstairs for a few minutes and collect my thoughts.

But honestly, I don’t really have many experiences that have been that stressful for me. I think that I’ve learned to deal with it because I’m older, I’m a mother, I’m used to multitasking in all the other jobs that I’ve had. It’s like being able to have a lot of balls in the air.

Q: Describe your dynamic with Flo A: Oh my gosh. We just work so well together. She is just absolutely an angel.

One of the things I like about Flo is that she is so well planted on the ground.

She’s able to take something and think about it and turn it into a process. I just love her. And I would do anything for her. We’re a great team. As we call each other, we’re two peas in a pod!

Interesting Facts about Beth Anne: • I have an amazing daughter who was part of the Bush Administration and had a full ride golf scholarship to college.

• I love being a Grandmother. It’s the most awesome thing in the world.

• I lived in San Clemente, California, where then, President Nixon, had his western White House. It was an exciting time. We were used to seeing three helicopters fly over the beach whenever he came west to his home.

• While working for Allied Signal Government Relations Office, I helped arrange for the members of The House of Representatives and Senate to see the Bolshoi Ballet’s first ever performance in the U.S. and then hosted a reception for Members and the Ballet Company on the Roof Top Terrace of the Kennedy Center. It was amazing, and I will never forget that I had this opportunity.

• I got to sit in the President’s Box at the Kennedy Center for a performance of Phantom of the Opera.

• I arranged a private intimate luncheon for Lady Thatcher while working at United Press International.

Q: What inspires you to be so positive throughout each day?

A: Well, why not? I mean it’s so much easier to be happy than it is to be 67

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47-25 34th STREET, LONG ISLAND CITY, NY

Office, Brickman 300 SOUTH TRYON HOTEL, CHARLOTTE, NC

Hospitality, Cornerstone Real Estate Advisers LLC

Recent

WINS

AMLI AT CITY PLACE, ATLANTA, GA

Residential, AMLI Residential AMLI MIDTOWN AT WEST PEACHTREE STREET, ATLANTA, GA

Residential, AMLI Residential ATLANTIC CENTER PLAZA, CAPITAL MARKETS RELOCATION, ATLANTA, GA

Interior Design, Regions Financial Corporation BERRY COLLEGE STADIUM, MOUNT BERRY, GA

Higher Education, Berry College CHEVY CHASE LAKE SKETCH PLAN, CHEVY CHASE, MD

Mixed-Use, Chevy Chase Land Company CROFT – RIVERPLACE CONDO, GREENVILLE, SC

Residential, The Croft Company, Inc. DECATUR HIGH SCHOOL, DECATUR, GA

K-12 Education, City Schools of Decatur HILL CENTER - BRENTWOOD, BRENTWOOD, TN

Mixed-Use, H.G. Hill Realty Company KIMBERLY CLARK-SPINCO HEALTH CARE HEADQUARTERS, ATLANTA, GA

Science + Technology, Kimberly-Clark Corporation OAKVILLE TRIANGLE MASTER PLAN AND ENTITLEMENTS, ALEXANDRIA, VA

Mixed-Use, StonebridgeCarras RENFROE MIDDLE SCHOOL, DECATUR, GA

K-12 Education, City Schools of Decatur REUNION RESORT ORLANDO, ORLANDO, FL

Hospitality, Salamander Hospitality SERTA SIMMONS BEDDING BRANDING, ATLANTA, GA

Interior Design, Serta Simmons Bedding THE UNIVERSITIES AT SHADY GROVE, BIOMEDICAL SCIENCES AND ENGINEERING EDUCATION BUILDING, ROCKVILLE, MD

Science + Technology, University of Maryland, College Park UNIVERSITY OF WEST GEORGIA CEREMONIAL TAILGATE PLAZA, CARROLLTON, GA

Higher Education, University of West Georgia 69

Why Connective Architecture?

By Kevin Cantley, President and CEO

Without a doubt if you were to ask any of our staff they would tell you that we have a passion to change the world by making it a “better place.” I think that most of us would agree that great societies are served by strong communities which are created when neighbors interact toward a common purpose in a public realm and forum.

It’s that connectivity between people and where they live, learn, work and play where we have the most powerful impact because the spaces and places we design become the stage upon which life is played.

As I reflect upon our philosophy of connectivity, my focus is drawn to two distinguishing characteristics within Cooper Carry. Our DNA, if you will, is grounded upon our understanding of people and how they might respond within the buildings and the spaces between those buildings. Our long history with the real estate development community has allowed our designers to create environments that encourage, inspire, and sustain community.

For it is those developers who are most responsible for having the vision to create spaces and places and it is that activity which allows us to seek and implement positive solutions. For these reasons, Cooper Carry is pleased that nearly 85% of its business is with legacy clients, many of whom are real estate developers with which we have worked for several decades.

I offer the following observations:

5. Cooper Carry has devoted itself to maintaining an operational infrastructure of talented, professional designers and support staff capable of serving the needs of a client throughout the life of a development, regardless the time span.

6. We have promoted the development of specialized practice groups led by seasoned individuals who each have a deep level of expertise in their chosen field.

Today Cooper Carry has eleven such groups along with six design service practices. It is this degree of specificity that also allows us to draw upon the expertise of another practice leader and his team when the occasion warrants.

7. We view Master Plans through a living lens with an understanding that they must not only accommodate the buildings along with the spaces between those buildings, but also can adapt to the ever changing demands and opportunities in the market.

8. Cooper Carry has long believed that context, parks, streets, sidewalks and public spaces influence the buildings we design. Therefore, it is paramount that we engage or create such places and spaces.

We design for people, the buildings they use, and the spaces between buildings where they connect with one another and through which they move. It is the connections made to other people in buildings and places that result in communities having inherent and lasting value to the greater society. Those qualities are present in real estate developments that demonstrate the greatest longterm commercial success and have the highest value in the marketplace.

“We have a passion

to change the world by making it a “better place”

1. Cooper Carry is a design firm that is focused on engaging our clients, their sites and the communities which contain the project over significant periods of time.

2. We pursue clients with a long term commitment to community, places, and their projects as evidenced by many having multiple buildings designed and built over time.

3. The firm focuses on durable concepts which have stood and will stand the test of time.

4. Our goal is success for our client and the community, with an eye for long-term continuity.

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It is these eight points which, when combined, create the philosophy we call “Connective Architecture.” Put simply, what we do is for people, community, and society.

Emory Point, Atlanta, GA 71

800 North Glebe Road Arlington, Virginia

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2nd Congratulations!

quarter 2014

A heartfelt â&#x20AC;&#x153;Thank Youâ&#x20AC;? to those celebrating an employment anniversary in the Second Quarter of 2014.

aspire

Roger Miller

David Thomson

Steve Smith

Sheila Rickles

Principal

35 years

Project Manager 31 years

Principal 28 years

Brian Parker

Project Architect 16 years 74

Stan Williams

Mark Jensen

Katie Peterschmidt Rob Uhrin

Principal 30 years

Facilities Manager / Executive Assistant 26 years

Principal 25 years

Carol Alexander

Christina Bailey Marketing Services Manager 14 years

Studio Administrator 14 years

Ben Wauford

David Kitchens

Project Manager 29 years

Project Manager 19 years

Nicolia Robinson

Project Manager 14 years

Principal 29 years

Judy Ferguson Specifications Coordinator 28 years

Dots Colley

Principal 19 years

Interior Design Studio Manager 16 years

Mike Linker

Brian Campa

Project Architect 10 years

Project Architect 10 years

Mike Daniell Senior IT Manager 9 years

Xantha Burghardt

Database Administrator 7 years

Douglas Webster

Design Architect 2 years

Kyle Reis

Seung Ji

Staff Architect 8 years

Project Architect 8 years

Certified Planner 8 years

Leisa Bedingfield

Kathy Logan

Matt Guelcher

Allison Miles

Controller 4 years

Elizabeth Muscroft Julie McDaniel

Senior Interior Designer 3 years

Hae Lee

Peter Han

Architectural Staff III 8 years

Architectural Staff I 2 years

Edgar Gonzales

Intern Architect 2 years

Project Manager 3 years

Project Architect 3 years

Audrey Hardesty

Jonathan Woodruff Clay Jackson

Staff Interior Designer 2 years

Jonathan Cakert Architectural Staff I 2 years

Systems Engineer I 2 years

Chelsea Lindsey

Intern Architect 2 years

Architectural Staff 1 3 years

Intern Architect 2 years

Katie Sharpee

Karen Trimbach

Interior Design Project Manager 8 years

Stephen Busch

Project Landscape Architect 3 years

Torrey Law Intern Architect 2 years

Lauren Fowler

Staff Interior Designer Intern Architect 2 years 1 year 75

Lee Sewell

William Callahan

Meg Robie

Marco Pieri

Staff Landscape Architect 1 year

Intern Architect 1 year

Intern Landscape Architecture 1 year

Intern Architect 1 year

“Welcome” to our “first round draft picks” beginning their careers at Cooper Carry.

Melinda Daniels

Accounts Payable

Project Architect

Matthew Nickel Intern Architect

Judy Simmons Jerry Victorian Project Architect

Robin Jackson

Alanna Conner

Terry Driggs

Christine Gregory

Tori August

Jonathan Park

Valerie Haase

Bill Gorman

Stephanie Smid

Maria Greenawalt Andrew Lakatosh

Intern Architect

Architectural Staff I

Intern Architect

Interior Designer I

Project Manager

Robert Farr

Human Resource Director

Sky Ko

Architectural Staff III

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Sophia Tarkhan

Project Accountant

Intern Architect

Intern Architect

Intern Architect

Intern Architect

Intern Architect

Intern Architect

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ﾂｩCooper Carry Inc. 2014

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