7 minute read
Business Technology Association
BTA would like to welcome the following new members to the association: Dealer Members Southeastern Business Machines, Baxley, GA Total Document Solutions Inc., Fayetteville, AR Vendor Member ELATEC Inc., Palm City, FL
For full contact information of these new members, visit www.bta.org.
IT University Online
IT University Online (ITU) is a leader in online IT training courses. ITU has the training required to grow your dealership through managed network services, increasing revenue and profits. As customers demand more IT expertise from their vendors, ITU understands the balance between boot camps and books. Reasons to buy a Lifetime Library: • Cost-effective IT training • Lifetime access – Courses never expire • Always be up-to-date in the IT field • Full access to new courses without paying ever again • Train on your time – No deadlines • Expand your IT knowledge — Always be open to learning new technologies • Quite simply, learning is fun BTA members receive the Lifetime Library for just $244.65, a 65% discount (regular price: $699).
Visit www.bta.org/ITUniversity for more information. For information on BTA member benefits, visit www.bta.org/MemberBenefits. For the benefit of its dealer members, each month BTA features two of its vendor members in this space.
ELATEC is a global provider of solutions related to short-range wireless readers/writers. As a reliable partner, it offers the best products, processes and services for businesses. ELATEC’s combination of experience, technology leadership and comprehensive service is one-of-a-kind. Its TWN4 series of RFID card and smartphone readers is the most advanced available today for secure printing. Their flexible architecture and open API enables customization for application needs, security requirements and updating as market conditions evolve. Do not settle for less — provide “future-proof” user authentication and access control for your customers. www.elatec-rfid.com
Founded in 2000, Ninestar has been focusing on inkjet cartridge, toner cartridge and ribbon development, manufacture and sales for more than 19 years. Headquartered in Zhuhai, China, Ninestar has established branches, warehouses and logistics platforms in the Netherlands, United States, Italy, Malaysia and Japan to offer a quick local response. Quality products and services are distributed to more than 170 countries and reach more than 200 million end users. So far, Ninestar holds a total of 4,163 patents worldwide — far more than any other company marketing third-party supplies.
www.ninestartechonline.com C 100 M 68 Y 0 K 2
A full list of BTA vendor members can be found online at www.bta.org.
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Epson hosts inaugural dealer conference
by: Brent Hoskins, Office Technology Magazine
Representatives of approximately 100 of Epson America Inc.’s 200-plus authorized dealerships gathered March 3-4 at Loews Santa Monica Beach Resort in Santa Monica, California, for the company’s inaugural dealer conference, themed “Ink Boldly.” Epson began building its dealer channel in 2018 to sell its growing line of micro-piezo inkjet printers for the workplace, as well as other products, such as dedicated scanners and projectors.
As he welcomed attendees during the opening general session, Mark Mathews, vice president of North American commercial sales and marketing, explained his move to Epson in 2017 after 25 years in the industry. “One of the main reasons I joined was I believe strongly in the Epson vision,” he said. “I think inkjet is the first thing I’ve seen that could actually disrupt the stodgy laser technology that has been around for 30 to 40 years.”
Later in the meeting, Mathews mentioned the “historical precedence for inkjet winning in the marketplace,” noting that, according to IDC, 95% of consumer printers and 98% of wide-format printers are inkjet. “In the year 2020, more than half of production print volume is forecast to come out of inkjet products,” he said. “Where inkjet goes, inkjet wins.”
Mathews emphasized the “better reliability and performance” of Epson’s inkjet technology over laser technology, such as fewer parts, less need for service and a solution for environmentally conscious buyers. “In a world that is focused on having a sustainable environment to pass on to the next generation, inkjet is a far superior solution versus laser,” he said, citing, in particular, Epson’s PrecisionCore Micro TFP print chip. “Our heat-free technology reduces electrical consumption and reduces wait. It gives you high-quality business printing, sharp image quality, consistent, cost-effective color and productivity, and fast first-copy-out time.”
In his opening general session comments, Keith Kratzberg, president and CEO, noted that while Epson has been producing piezo technology for more than 25 years, the launch of PrecisionCore dates back 10 years. “The reason that PrecisionCore is so important to what we’re doing is the precision that we are able to output, the flexibility of this technology and the way that we’re able to scale it,” he said. “The reason this is so scalable is the way we produce these piezo inkjet heads; it’s basically a semiconductor process.”
Economically, the process allows Epson to “mass produce this and have a scale, quality and economic value unlike any other printer company in the world,” Kratzberg said, noting that the PrecisionCore technology is used in all Epson printers (more than 15 million Epson inkjet printers are sold globally each year), ranging from those sold at Best Buy to $1-million textile printers.
He suggested that such scalability has allowed Epson to easily enter the office printing market — a market the company could not ignore. “Why in the world would a technology company enter the copier market in 2018, seemingly one of the most mature markets in business today?” he asked. “Well, what I want you to do is look at the size of that market. It is the biggest dollar prize in the printing industry, and we believe we have something that is very, very disruptive where we can go win a big piece of that market.”
Kratzberg reminded attendees that for business inkjet, Epson is only sold through the dealer channel. “Around the world, in every business, every country we’re in, we work through our partners,” he said. “It is absolutely fundamental to how we do business, so you are absolutely essential. You are a key part of the Epson team.” n Brent Hoskins, executive director of the Business Technology Association, is editor of Office Technology magazine. He can be reached at brent@bta.org or (816) 303-4040. Above: Conference attendees had the opportunity to see Epson’s full product lineup in the Solutions Expo. Right: Mark Mathews. Far right: Keith Kratzberg.
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