HANNAH MAE POPPER WRITER
The Green Family Tree Many Utah medical cannabis patients visit local pharmacies and purchase cannabis cartridges, tinctures, edibles, and flower, only to have no idea which brand is producing them. In Utah, every bit of cannabis, from seed to sale, is tracked by multiple online databases for the state, but that information tends to be more hidden from the average patient’s point of view. The packaging doesn’t always piece together the whole picture either. When it comes to who processes it, or who white-labels it, that information can be sticky to find. White-labeling means rebranding the already-made products to proliferate the market. This benefits the processors because processors cannot legally advertise here in Utah, but their white-label brands can. There are multiple sectors in this system. First, the cannabis is grown by licensed cultivators, then it is transferred to either a Tier 1 or Tier 2 processor. Next, there is the option for the finished product to be white-labled and rebranded for another licensed company. Lastly, the final product is dropped off at the local pharmacies and sold to eager patients. SPRING 2021 I SALT BAKED CITY MAGAZINE
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