NORTHWICH COMMUNITY RUGBY CLUB
SPONSORSHIP
Dear Potential Sponsor Welcome and firstly, may we take this opportunity to thank you for taking the time to read this sponsorship document provided by Northwich RUFC.
CLUB HISTORY Northwich Rugby Union Football Club (NRUFC) formerly known as Mid-Cheshire College RUFC had official beginnings in 1965. In their 25th season the club changed names to Northwich RUFC, their familiar ‘Black & Gold’ jersey is now synonymous with ‘The Team of the Town’. Since the introduction of ‘organised competitive rugby’ in the late 80’s, the club has been highly successful and experienced impressive growth both on and off the field. Looking to the future the Club then started a junior section. Within five seasons, Northwich Juniors were consistently producing players who progressed to 1st team or played senior rugby, either for us or other clubs. All our teams have experienced league wins, promotions, cup success and merit table honours. In its fifty year history the ‘Team of the Town’ have become one of the most successful clubs in the area with Northwich 1st team playing in North One West; with ambition to play national level rugby. The club fields teams in all senior and junior grades and is renowned for the incredible junior talent that continually evolves from the club. At Northwich we evaluate carefully how to judge success. League position is a valid, but too simplistic a measure. If our senior teams do well and prove themselves to be the best in their league then great, but it is not the be all and end all and it is certainly not the mark of a great club on its own. Our belief is to have thriving Mini & Junior sections combined with Colts development to sustain our Senior teams. The club ethos is to give everyone a run out who wants one, be as successful as we can be, with the emphasis on all enjoying the game.
ABOUT THE CLUB Northwich Rugby Club runs three senior teams including a Veterans side together with Academy/Colts, as well as a thriving Minis & Juniors section. We field U7s through to U18 age range with many boys and girls receiving excellent coaching from fully qualified England RFU coaches. With this structure we also have a number of fitness coaches and a physiotherapist so the club can conduct regular exercise and treatments to keep all players fit and healthy. From September through to early May the club will field three teams home and away every Saturday. Some of these games can be as far away as Cumbria. Every home game is an opportunity for us to welcome guests from another rugby club. After every game our guests are invited in to our Sports Bar (regardless of the result) for a well earned and respected drink and some free food for their journey home. Every Sunday the club’s juniors will also take part in their fixtures and once again, after
every game the visiting teams will be welcomed in to the bar for food and drinks. This is a fantastic opportunity for players and coaching staff to pay their respects to one another. Once a month Northwich RUFC Veterans will play host to a visiting side for a very entertaining game of rugby. Both sides will field players over the age of 35 onwards with most players being ex club players from back in the day. These games are very well respected and bring old generations back in to the club to help keep the rugby spirit alive! Northwich RUFC fully complies with England Rugby Core Values. Rugby lives by a set of core values. They define the game and they define England Rugby
Teamwork, Respect, Enjoyment, Sportsmanship & Discipline.
So now we have kept your attention this long...
OUR SPONSORSHIP TEAM AND GOAL Our sponsorship team are volunteers who run their own outside business interests. We are fully committed to supporting our beloved Rugby Club. It’s our passion to help the club grow from senior level right through to mini and juniors. We all know what it is like to be approached for sponsorship. This is why our team have decided to come up with a completely new package that will support new and existing sponsorship partners. Our team know that by your business supporting and sponsoring our club, this will not only help the club itself but will offer a fantastic opportunity to help the continuing growth of the rugby community within the up and coming Northwich area. With this, our club and sponsorship team will help promote your business at every opportunity in the hope that you will gain more business opportunities and success during your sponsorship time. You will be welcomed to every game and be given the opportunity to network with other club sponsors. As a business you will be knowledgeable about brand awareness within the community. Contact with customers and exposure of your business will run across entity to the North West of England. We will help and promote your business with every given opportunity. We have various packages and options available to meet varying budgets, we can work with you to meet your requirements to ensure a great business relationship for years to come.
So I guess you are thinking,
SPONSORSHIP AND ADV
If you are not given anything back it seems more like a donation than a sponsorship. We all have different ideas when it comes to these sponsorship offers, whether it is brand awareness for more customers or just kindly donating to the community. So we have outlined what we can do in return to help you meet these requirements.
PITCH SIDE BANNERS Every season the club sponsors are advertised around the pitch for the season. With over 100-200 spectators watching every home game your company or brand message is seen twenty-four times a year during home league and cup games. We also have the local press attending every game home and away that write match reports and take photos. Every week depending on your sponsorship level, match shirts and banners get fantastic coverage in the papers.
ADVERT ON CLUB WEBSITE Northwich RUFC has rolling advertising banners across the pages. The site averages over 750 unique hits every week. The advert links directly to your website so the web traffic can be tracked back to our site. If required we can direct the page to special offers you run.
SOCIAL MEDIA Northwich RUFC has a great following on both Twitter and Facebook. On a monthly basis we will tweet or post any of your social media offerings reaching all of our followers, we will also ask individual recipients to share this on their own individual social media platforms.
PRODUCT PLACEMENT
SHIRT SPONSORSHIP
We have a large car park and grassed area surrounding the pitch.
We have a number of shirt sponsorships available
Do you have something to show off? Why not bring it down on a Saturday.
On the first team shirt we have a number of positions available to place your sponsorship. Again, seen in the press and on supporter’s shirts as leisurewear this is a great way to get your message out.
how can we help you?! Well...
VERTISING PLATFORMS
We have listed some of the features and benefits BELOW... CLUB MEMBERSHIP Northwich RUFC has over five hundred members and that number is continuing to increase with the success of a thriving 1st team and juniors section in the club all mainly from the CW8/CW9 post codes . As a sponsor of the club we ask our members to support our sponsors and again if there are any coupon codes or discounts available this will be directly marketed to the membership.
TEAM SPONSORSHIP We have four teams and a whole junior section all wearing black and gold rugby shirts.
ROOM HIRE Northwich RUFC has its own club house that can seat eighty and house 120 people.
If you prefer you can sponsor the whole shirt on one of our many other junior or senior teams.
Whether you require the room for monthly meetings, networking meetings or just a party we can help provide the space free of charge to our sponsors.
MATCH DAY PROGRAMME
INTERNATIONAL TICKETS
A paid for programme is produced every home game.
As a rugby club we get an allocation of tickets to games at Twickenham and away games. These can be applied for with some of the sponsorship packages.
On average eighty programmes are sold at every home game with different size advertisements available for sale.
PACKAGE DETAILS 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Matchday Meal
10 People
ÂŁ100 Bar Tab
Banner
Match programme
Club website
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
Banner
Match programme
Club website
Social media
£350
1/4 page 1/2 page Full page
£300 £400 £500
Full page
£600
1/2 page
Players Shirt Arm
£700
1/2 page
Players Shorts
£750
Pre-match t-shirt
Free club house hire £1000
Players performance hoodie
Free club house hire £1500
All weather jacket
Free club house hire £1600
Players gym vest
Free club house hire £1800
1st Team lower back Free club house hire £2000
1st team upper back Free club house hire £2500
1st team front
Free club house hire £3000
Full page
Match day post protectors and flags full season Score board
Free club house hire £5000 £100 bar voucher
Full page
First team front shirt and match day post protectors and flags score board advertising
Free club house hire £10000 £300 bar voucher
SPONSORSHIP
SPONSOR DETAILS Your Name:
Company Name:
Address:
Email:
Telephone:
Sponsorship Price:
Sponsorship Package: Please tick one that applies
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Please pay: A/c Name: Northwich Youth Development RUFC Sort Code: 20 24 09 A/C Number: 33125831 Reference: (Business Name)
For more information please contact Mike Donnan Mobile: 07709 147891 Email: mikdonny@hotmail.com
Northwich Community Rugby Club