Brand Guidelines
ello Everyday Language & Literacy Opportunities
About Ello Early involvement with language has proven to be vital to the success of a child’s learning throughout the rest of their life. Starting them off with the proper educational foundations early on will allow them to excel. Ello (Early Learning & Literacy Opportunities) provides opportunities within the community to help parents engage in language and learning with their young children through visual and verbal prompts which spark conversation and imagination!
Main Logo
ello
ello Everyday Language & Literacy Opportunities
Logo Variations
ello ello
ello ello
ello Everyday Language & Literacy Opportunities
ello Everyday Language & Literacy Opportunities
ello What do you spy with your eagle eye?
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Logo Restrictions
Clear Space: Keep all design elements at least an “o� width away from the logo
Drop tag line when the Ello bubble is smaller than 1.5 inches
ello Everyday Language & Literacy Opportunities
Minimum size: main logo should be no smaller then 1 inchin width.
ello
ello Everyday Language & Literacy Opportunities
Do not change the colors of the logo
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Do not move or remove the “ello� letters in the logo.
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Do not warp or stretch the logo
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Do not separate parts of logo
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Do not add a stroke to the logo
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Do not add a drop shadow to the logo.
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ello
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Primary Color
Supporting Color
C: 10 M: 76 Y: 64 K:1 R: 218 G:96 B: 88 #da6058
C: 7 M: 0 Y: 87 K:0 R: 247 G:238 B: 57 #F7EE39
C: 38 M: 0 Y: 71 K: 0 R: 163 G: 230 B: 118 #a3e676
C: 49 M: 81 Y: 0 K:0 R: 145 G:80 B: 159 #91509F
C: 0 M: 27 Y: 73 K: 0 R: 255 G:193 B: 94 #ffc15e
C: 100 M: 93 Y: 30 K: 18 R: 37 G: 49 B: 104
C: 58 M: 0 Y: 19 K:0 R: 94 G:198 B: 209 #5ec6d1
C: 68 M: 29 Y: 0 K: 0 R: 72 G:152 B: 211 #4898D3
Typography Muli Bold
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ
Version 2.0 Creator: Vernon Adams
Muli Regular
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 2.0 Creator: Vernon Adams
Comfortaa Bold
abcdefghijklmnopqrsvwxyz1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ Version 3.102 Creator: Johan Aakerlund
Ello’s Animal Friends
Bird Friends
Additional Assets
Social Media Mocks
STA Mockups
Designs by:
Tommie Tucker Jessie Bart Kendra Vanden Berg
Spokane Library District Mocks