sweet but not saccharine, earnest but not grave
Archer
HISTORY Designed by Hoefler & Frere-Jones type foundry and commissioned by Martha Stewart Living magazine in 2000. It was released to the public in February 2008.
samples of the use of Archer by Martha Stewart Living magazine
sample of the use of Archer by Wells Fargo
Following its public release in February 2008, numerous companies rebranded with the slab serif. An example of this is the financial institution,
Wells Fargo
The charm of Archer reached as far as serious companies like banks.
two opposing type styles:
the plainness of antique serifs
&
the modernity of geometrics
Aa Aa
ARCHER HAIRLINE ARCHER THIN ARCHER EXTRA LIGHT ARCHER LIGHT ARCHER BOOK ARCHER MEDIUM ARCHER SEMIBOLD ARCHER BOLD
ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt ITALIC, 42 pt
archer hairline archer thin archer extra light archer light archer book archer medium archer semibold archer bold
italic, 42 pt italic, 42 pt italic, 42 pt italic, 42 pt italic, 42 pt italic, 42 pt italic, 42 pt italic, 42 pt
features graceful gestures, secure angles, and playful ball terminals
sigh.
outlines of archer hairline and bold
Archer
is designed to hit just the right notes of forthrightness, credibility, and charm