Usability Testing C o n n e c t W i t h Ta r g e t A u d i e n c e W i t h P e r f e c t UX
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USABILITY TESTING
Usability testing evaluates a product or service by testing it with representative users. It is a type of non-functional testing as what it evaluates is nonfunctional.
Usability Test Types • C A R D S O RT S • FIELD STUDIES • EY E T RAC KI N G • FOCUS GROUPS • S U RV E Y S • A/B TESTS
Benefits of Usability Testing • Minimize the risk of the product failing • increases the likelihood of usage and repeat usage • issues and potential problems are highlighted before the product is launched • Get to know how users react to the different options • Identify how long it takes to complete specified tasks
Usability Testing Examples • Identify the product’s main pain points. • Check if users understand the navigation. • Observe how easily and quickly people accomplish tasks. • Va l i d a t e t h e v a l u e p r o p o s i t i o n o f a n a p p or website. Do your potential customers understand it? • Te s t c o m p e t i t o r s ’ s o l u t i o n s .
Usability Testing Tools • • • • • •
QUALAROO O P T I M I Z E LY C L I C K H E AT ETHNIO LOOP 11 CLIXPY
When to do usability testing • When forming a concept, you can test low-effort paper prototypes or competitors’ sites. • At the beginning of a project – test the current design solution that you want to improve. • UX design or redesign phase. • During the development phase.
Usability Testing Methods
H A L LW AY T E S T I N G REMOTE USABILITY TESTING E X P E RT R E V I E W PA P E R P R O T O T Y P E QUESTIONNAIRES CONTROLLED EXPERIMENTS
No Time To Do Usability Testing in-house? O U T S O U RC E T E S T I N G S E R I V I C E S F R O M U S
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Why Choose BugRaptors? Usability testing can be used in a variety of w a y s d u r i n g y o u r p ro j e c t l i f e c y c l e . We h e l p t o c re a t e t h e ex p e r i e n c e y o u r u s e r s a re l o o k i n g f o r w i t h o u r u s a b i l i t y t e s t i n g s e r v i c e s.
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