
5 minute read
BPD
Sp**:fimffi $:emtunes
{} lNousrnv TnrNos llvnt<rr Strrs lrt ()RI)()R'\tt Sttr lrt N4rtrl.r tr {} Frnrunr Sronv
Crr [JtnLr) tfi r() tttt l]t stltss
Altvext,lc;ts r tr S,r.t,.rn t l'l 1( )\ FS t ? Pnooucr SpontcHr
N,qrunnL Banx Sttttrt, ii MnncrN Butorns
AsuNoeNr Rrsounc.rs HrLp SrLL
SouruERx Ptrr
..$
*1 Cor'aprrtrtvr lNrrrrtcENCE j{r
Vrnc;rxra Lu,r.rsrH & Mtllttttnx Dr.rrrt
Cors Cnt t N ttt Ct.iotr
Fnurrv BustNrss
UstNt; Mrtttrn:l Ctt'r.rrtt \l( \T ()\5
.${} SprcrnL Srcrtol: Wrsrunl Wooos
LJt,n'rtt'ol Wt stt'tix l)tit)l)t ( ll()\,
Exlorr rs cl ()t't'r )RTt Ntttt s
BnrRnNc lNoustnv Nrws & lNousrnv Pnoro DowNlonos
B u rrot Nc-Pt<ttDu(.T5.( ( )\\ (Folor'v Ltrir ron Pttctrctsi
ff:v*'ry ffiwswsl
Tornrrv RRNoot',t
OrsrN oN Snrrs
GnrrN RrtRtuNC
Movrns & Snnrrns
Ovrn rnr CouNrtn
Nrw PRooucrs
AssoctRroN Upolrr lN Mwtonrnlt
BusrNrss Cnno Aos
Cussrrrro MRnrttprncr
Dnrr Boor lorn Frrr
Aovrnrrsrns lNorx
{}ffi$ilmxer
BPD: Dtctrnr VrnstoN
Tur L,rrtst lssur C,qN Nttt'r Br Vtrr'r'rtt ,cr
BL rL rrrrc,-Pt<oDLJ( TS.c.c)\l

By Alan Oakes
I do love a good whine!
[rnsr, I nope vou Hno a Merry Christmas and a happy holiday, and I wish you -U a healthy and successful New Year. Let's hope that at some point in 2011 will be the kick-off to the turnaround we are all waiting for. As I wrote last month,I am seeing more optimism, but remain cautious.
I have never been one to make resolutions, since I know there is a fat chance of keeping to them, especially any involving weight loss. I have put on about 2 lbs. a year sincejoining the industry l0 years ago. Like everyone, as I get older, it is harder and harder to take it or keep it off. So my big first resolution is that I am not going to put those 2 lbs. on this year! Big deal, you may say, but now my second: I shall try to not eat that candy at my desk three or four times a day, I will not eat those cakes at lunchtime, and I will moderate all the free drinks I am offered during the year. Okay, on second thought, as I said, fat chance.
But it was reading an article out of the U.K. that has really made me think twice for 2011.ft turns out in arecent survey that Britain is a nation of moaners (as I was born there, I guess I qualify). Research showed that the average adult complains four times a day and spends about nine minutes a day doing it. So by extrapolation,theaverageBrithas l,400gripesayearandspends53hoursayear complaining and whining.
Government annoys 5O7o of the population, 527o complain about money worries, and 58Vo complain about household tasks. TV and the cost of goods get 65Vo grumbling at least once a week. Monday is the worst day (which is why I have always found Mondays to be the worst sales day).
Now, if they are a nation of moaners, what about the U.S.? Frankly, after the last few years, it is probably just as well that the survey was not taken here, as I suspect the percentages would be even higher. Wouldn't, for example, government and money concerns be in the 9O-percentage range?
I find myself complaining more than I have ever done in my life. I just cannot stand some of the so-called advances today. All those companies who state their customer service is the best should be on the other end of a call one day. Like the call centers where you are hold for an hour and can never get a straight answer, or the health insurance companies (I have been fighting one for four months now for a measly $200, which has cost them about eight hours of labor so far), or the myriad places that give you misleading information'
You know what I mean. Everything seems a hassle today. You have to fight for everything. And, I have found the only way to get things resolved is moan, moan some more, and moan again, and maybe, just maybe, you might get some attention. Indeed I think I am becoming a professional moaner, which confirms I still have my British genes-not jeans, as they do not fit any more!
But I am going to change! I am going to become calmer, take everything in stride, and let it all flow over my head. I am going to become kinder, gentler and more tolerant. But on second thought, why should I? I have decided there is nothing better to get it out of your system than having a good moan. But, perhaps 201I will give us a little less to moan about.
Alan Oakes, Publisher ajoakes@aol.com
Bpii
Building Prorlucts lligest
www. build in g-prod ucts.com
A publication of Cutler Publishing 4500 Campus Dr., Ste.480, Newport Beach, CA 92660

Publisher Alan Oakes ajoakes@aol.com
Publisher Emeritus David Cutler Director of Editorial & Production David Koenig dkoenig@building-products.com
Editor Karen Debats kdebats@building-products.com
Contributing Editors
Carla Waldemar, James Olsen, Jay Tompt
Advertising Sales Manager Chuck Casey ccasey@building-products.com
Administration Director/Secretary Marie Oakes mfpoakes@aol.com
Circulation Manager Heather Kelly hkelly@building-products.com
How to Advertise
Chuck Casey
Phone (949) 852-1990 Fax 949-852-0231 ccasey@building-products.com
Alan Oakes www. building-products,com
Phone (949) 852-1990 Fax 949-852-0231 ajoakes@aol.com.
CLASSIFIED MARKETPLACE
David Koenig
Phone (949) 852-1990 Fax 949-852-0231 dkoenig@building-products.com
How to Subscribe
SUBSCRIPTI0NS Heather Kelly
Phone (949) 852-1990 Fax 949-852-0231 hkelly@building-products.com or send a check to 4500 Campus Dr., Ste. 480, Newport Beach, CA 92660 U.S.A.: One year (12 issues), $24 Two years, $39 Three years, $54 FOREIGN (Per year, paid in advance in US funds): Surface-Canada or Mexico, $49 Other countries, $65 Air rates also available.
SINGLE COPIES $4 + s6;Op'nn BACK ISSUES $5 + shipping
BUILDING PRODUCTS DIGEST is published monthly at 4500 Campus Dr., Ste. 480, Newport Beach, Ca. 92660-1872, (949) 852-1990, Fax 949-852-0231, www.buildingproducts.com, by Cutler Publishing, Inc. (a California Corporation). lt is an independently owned publication for building products retailers and wholesale distributors in 37 states East of the Rockies. Copyright@2011 by Cutler Publishing, Inc. Cover and entire contents are fully protected and must not be reproduced in any manner without written permission. All Rights Reserved. BPD reserves the right to accept or re.lect any editorial or advertising matter, and assumes no liability for materials furnished to it.

Ecolife Stabilized Weather-Resistant Wot is the new pressure-treated lumber that SAVES you and your customers money.
Better Framing Stability
[colife's polymeric stabilizers enhance the wood's dimensional stability, making [colife superior for loadbearing supports and deck framing.
. Assurance - AWPA standardized
Sell with confidence knowing [colife is "Standardized" the American Wood Protection Association and preservi treatmenis are insrected by ALSC accredited agencies
"Yarding" and jobsite performance
Less waste and fewer culls. Ecolife reduces cracking, splitting, and warping and saves inventory downfall, improving profits and margins.
. Green Building Product
Ecolife is a Green Approved Product by the NAHB Reser Center and is eligible to earn points towards Green Certification under the National Green Building Standar
. Fastener Perfornnnce
Ecolife is no more corrosive to fasteners than un-treat wood, and is approved for direct contact with aluminur even in wet applications.
.l"asting Appearance and Lifetime l{arranty
Ecolife's light color makes it easier to paint and stain.

Lifetime Limited Warranty against decay and termites
'And because it reoels moisture so effectivelv, it doesn't crack and waro in wet environments like other types of treated lumber. We highly recommend it for f raming, substructures, and decks [colife is our first choice.'l
Bob Heidenreich 0wnet The Deck Store