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Raised Floor Foundations \lt.tL::lttl (l(ilicl\ l'11111r rill,'rl t l)lorr()lf lti..rl 'rootl lloot l,,Lt ltl,rll l \).t-'nts. lttllr r,tt,' lllittl tlto, -' lLtttll' i' rrtlrictl trr lll-'t\l)l!itl rl\'\\ t,rri ! Ir rrtrn.! l)irr'k.i!( "( lrrro:irtl tlre ligltt l()tlllrli,lt()lt irr inrl)()r'tiutt t e isiott ltrt lrolil I - l.rril,lcr- rrtttl lh. l,ottte llttr t1r! r'11!'l

I or lotlrrr 'r rrt lot ttctl ltott rtl'tt .'i ,.1 builder, a raised floor foundation system is the premium choice, with exceptional advantages in terms of aesthetics, comfort, security, and ease of construction," comments

Cathy Kaake, SFPA's senior director of

engineered and framing markets.

SFPA sponsors a dedicated website, www.raisedfl oorliving.com, that provides all the facts and selling points of this proven foundation concept. The site is conveniently divided into two sections-one for consumers thinking of building a new home and one for building professionals. The pro side offers a handy locator where a search can be conducted to find a local architect. engineer. designer or contractor that has experience with raised fl oor construction techniques.

Opportunities Indoors

With the absence of markets for new construction, repair and remodeling activity is generating demand for southern pine specialty productsmaterials available in a wide range of patterns, sizes and grades that are ideally suited for projects all around the home.

Dealers know a wood floor adds comfort and value, not to mention being a more healthy, allergy-free alternative to carpeting. Southern pine flooring can enhance the look of any indoor space, whatever the d6cor.

Southern pine patterns are readily available in long lengths to eliminate or reduce splicing. Clear or semitransparent finishes draw attention to southern pine's distinctive grain. When it comes to being energy-efficient, wood is a natural insulator. The look of real wood for wall paneling and ceilings adds a dramatic flair to all rooms of the home, while contributing to lower utiliry bills.

Dealers can sell more southern pine flooring, paneling and other specialty items by knowing the proper installation and maintenance tips. SFPA and the Southern Pine Council offer comprehensive guides for both interior flooring and exterior porch flooring. PDFs can be download free from www.southernpi ne.com.

A two-part DVD program covers installation of both materials from start to finish. For $10, dealers can obtain a copy for their next employee training session (email info@southernpine.com and order AV80).

SFPA also has three staff members, certified by the National Wood Flooring Association as installers, to answer any questions dealers might encounter with customers (email inquiries to info@southernpine.com).

Questions???

When it comes to the proper specification and application of lumber products, dealers are faced with plenty of questions from customers. What's the maximum span for this load? What grade of lumber is required here? What type of finish is best for this flooring? Savvy lumber dealers already know how to find comprehensive product information online at www.southernpine.com. In addition, the Wood Products Help Desk offers personal assistance with more specific questions.

The Help Desk-a collaborative effort of the SPC and APA-is located in Tacoma, Wa., and operates Monday through Friday, 9 a.m. to 6 p.m. Central Time. Product support special-

Southern Pine Producers Ready for Rebound

The absence of any significant homebuilding activity across the country, magnified by continuing record foreclosures and a painful employment picture, has virtually eliminated the market for new home conskuction. As a result, Southern Forest Products Association is taking aggressive steps that equip the southern pine lumber industry with the best promotional strategies for moving forward.

Since 1915, the association has promoted members' products for a wide variety of residential, Iight commercial, and industrial applications. Dealers stocking southern pine products know this material has the attributes their customers want: strength, treatability, exceptional appearance, and, of course, outstanding value. With mill operations located in or near major markets, special-order items can be readily obtained.

The National Association of Realtors' most recent forecast estimates 590,000 and 808,000 singlefamily home starts for 2011 and 2012 respectively. This compares to 1.7 miF lion single-family home starts in 2005 when the southern pine lumber industry shipped 19 billion bd. ft. With this magnitude of a contraction in the residential construction sector, many in the wood products industry are uncertain when a return to historical averages will take place. There will be no new demand for housing until a substantial portion of the millions of homes now on the market become occupied.

Despite the poor business climate, SFPA is moving fonrrard. Collaborating with members, SFPA's marketing program continues to make progress in promising target markets. Repair and remodeling markets offer some activity for room additions, decks and other outdoor improvements calling for treated lumber. The Raised Floor Living campaign seeks to increase the raised wood floor market by 5% in each of three target markets-a performance target representing more than 2,500 home conversions or some $5.2 million in incremental softwood lumber value.

As SFPA approaches its 100th year, the association continues to conduct a wide range of promotional programs, weathering every cyclical downturn. SFPA is kicking off 2011 with a comprehensive strategic plan to guide activities through the recovery, The association is positioning itself for the commodity check-off program that may become a reality next year. Providing the necessary services to its member companies and the industry while healthier markets are on the horizon, SFPA can help assure the long{erm success of the southern oine lumber trade. Complete information about SFPA programs and services is available at www.sfpa.org.

Demonstration Homes Promote Better Building

Nothing beats seeing successful construction techniques demonstrated, up close and personal. Building professionals interested in the many advantages of energy-efficient home construction are discovering the latest facts by touring a unique site near Baton Rouge, La.

Going Up, Going Green is the name of this educational project, a cooperative effort spearheaded by builder Roy Domangue of Wooden Creations Inc.

Three homes demonstrating raised wood floor foundations and greenbuilding techniques are being used for a series of educational events for builders and designers over the coming months. Each home has 1,912 sq. ft. of living space, with a total of 2,945 sq. ft. that includes the porch, deck, carport and storage areas. The homes conform to three different levels of the National Green Building Standard-bronze, silver and gold-developed by the National Association of Home Builders and the International Code Council. Currently, there is no prescriptive code for oier-and-beam foundations in the lnternational Residence Council.

The Going Up, Going Green project will demonstrate cost and safety factors that may be used to develop uniform codes for the construction of homes on piers. This virtual "field classroom" provides unique opportunities to host training programs for the construction industry and other groups.

The homes also demonstrate best practices for raised wood floor foundations, a popular architectural style in Louisiana and much of the coastal southeastern U.S.

Through its Raised Floor Living program, APA and Southern Pine Council partnered with Wooden Creations and the Louisiana State University AgCenter in the project. "These homes and seminars give builders and designers hands-on experience with different products and applications, with raised wood floor foundations as one of the main focuses," said SFPA's Russell Richardson.

Treated southern pine products are featured in the floor systems, porches and decks of each home.

So far, a half dozen seminars at the site have welcomed dozens of builders, contractors, designers, architects and engineers wanting to see firsthand the intricacies of building successfully and cost effectively with wood. Seminar attendees hear Domangue's testimonial to the success of building green and see multiple insulation and weatherization systems, options for product choices, and cost comparisons for the various systems.

LSU Ag Center's Pat Skinner stresses the long-term educational value of the demonstration homes: "Best practices learned from this project will be formally submitted to the Louisiana State Uniform Construction Code Council and the IRC in hopes of improving standards and educational programming for members of the construction industry and other groups."

Once the educational goals of the project are achieved, Domangue plans to sell the homes to three fortunate buyers, To learn more about the project, visit www.raisedfl oorlivingpro.com/ goingupgoinggreen.shtml.

ist Merritt Kline regularly fields questions on a wide range of subjects, including roof and floor framing, wood foundations, interior flooring, and outdoor decks. To reach the Help Desk, call (253) 620-7400 or email help@ southernpine.com.

New for Deck Builders

Dealers can spark sales of treated southern pine for outdoor projects using new resources from the Southern Pine Council. Pro deck builders can find the key information needed to build safe, durable decks and porches by visiting a new website, southernpi nedecks.com.

"There's a lot of information and misinformation out there about the pros and cons of using real wood versus composites," said SFPA's Russell Richardson. "We thought it was time to tell people why pressure-treated southern pine remains the best material available when buildinq outdoors."

The site explains why treated southern pine decking is the preferred material, offers specification tips, covers steps in the building process, and more. Links to the American Wood Council's publication, Prescriptive Residential Wood Deck Construction Guide, appear throughout the site.

Help for building outdoors is available in print, too. SPC has highlighted the information contained online and fashioned a new booklet: Southern Pine Decks & Porches. This l2-Page publication is aimed at professional deck builders and advanced do-ityourselfers, offering design and construction guidance. It's loaded with striking photos-impressive views of completed decks and porches that showcase what treated southern pine lumber can do to naturally enhance any landscape. Like the online material, generous references to AWC's construction guide are included. A PDF of this new publication can be downloaded free at www.southernpine.com.