\, ways to increase your profile among customers and prospects,

Select the best advertising vehicle for your company to target-market a particular region or market segment-or choose multiple publications to reach the entire industry, nationwide.

The Merchant Magazine.

88-year-old trade magazine reaches LBM dealers and whofesalers West of the Rockies. Ihe Merchanft Magazine is primarily a paid publication, ensuring high readership.

Buitdng Produsb Dgwir.

2&yearold sider nr4nzine reaches IBM dealers and ffid€$dsrs East of the Rockies. BPOs controlbd drculdiffi graranbm it ruaches alery fuler and wholeealor in the South, Midilest and lllortheast.

Tradels Preview: NAWLA Traders Market

Each year, a special supplement targets LBM in conjunction with each fall's NAWLATraders Market. The supplement is inserted into the October issues of both BPD andThe Merchanf, providing circulation of over 21,000. Discounted advertising rates include an expanded company and booth listing.

Deluxe Industry Calendar of Events.

The Deluxe lndustry Calendar of Events is packed with hundreds of industry events, encouraging buyers lo relain and constantly refer to it throughout the year. Consequently, each month's sponsor a full month of exposure. The full-color, 12-month wallhanging calendar is inserted into the December issues of both BPD andThe Merchant, providing a circulation of 21,000+,

For rates and more information, contact Alan Oakes or Chuck Casey at (949) 852-1990 aioakes@aol.com, ccasey@building-products.com