ht future ooms for redwood

Bill Scott, general sales manager, said, "Simpson is in a very strong position to supply our targeted redwood customers. The release last year of our beveled decking line was very well received. and we feel that we will build on that momentum in 2003.

"With the change in 2OO2 from our TopDeck logo to the Simpson Redwood Collection program, we think that we've generated new excitement and interest in redwood decking. We're building on this excitement by releasing a new siding program in 2003."

"It has been a challenge as we move from old growth to a secondand third-generation resource base, but the reality is that this has not meant an end to Pacific Lumber and high quality redwood products. In fact, while it is true that we have closed some older facilities, we are producing more excellent redwood lumber at our efficient and modern facilities than we have in several years, and our resource is sustainable for hundreds of years to come."

At Simpson Timber Co., Arcata, Ca., predictions are equally positive.

Ross Muxworthy, sales manager, Britt Lumber Co., Arcata, Ca., said, "Due to all the storms this winter, we are anticipating a very good year. Britt's major products are fencing, posts and rails.

At Mendocino Forest Products Co.'s administrative corporate offices in Santa Rosa, Ca., Rick Wilson, sales manager, also thought climate would be a factor. He said, "Due to warm, dry weather following a stormy year's end, the fencing market has been strong. So far, business has been better than predicted for redwood products."

Dealers can take advantage of the anticipated great selling season for redwood by using resources from the California Redwood Association (888225-1339). CRA offers a wide variety of sales aids and can help merchants with customized promotions. Their web site, www.calredwood.org, has a special section of information of interest to dealers.