
16 minute read
Iamily m ber
fr vou rHINK fi ring a long-term lemployee is difficult. try firing one who is a family member. As daunting as the task may be, sometimes it's necessary.
Any major firing threatens to disrupt a business, creating fear, anxiety and shifting alliances among employees. But the disconcerting and disruptive ripples from firing a family member may spread throughout the family as well. Handling this difficult matter properly can limit emotional damage to the family and business. With good communication and a few procedural tips, it can also strengthen them.
Prevention is always the best strategy. Because most terminations have long roots, it's advisable to know as early as possible whether a family member is developing into a healthy plant or troublesome weed. The cultivating of prospective family members should begin before they enter the business. Avoid promising any future position. Constantly reinforce the value that performance, not family status, always determines a person's position in the company. No one is owed any position-even after they're in it. If termination becomes necessary, the ordeal will be easier for everyone if these values have been firmly established.
Regular and honest performance reviews are essential. Although people disagree about their automatic use, "360' reviews," which solicit input from both subordinates and superiors, are an excellent tool for family business members. Not only do such reviews help ensure the objectivity that is so difficult when reviewing family members, but if termination eventually becomes necessary, they provide important backup that can help defuse emotional reactions.
Unfortunatelv. even the most con- scientious prevention strategies don't offer foolproof protection when a family member must be fired. If that day of reckoning arrives, there are several ways to help everyone through it.
Keep clear the separation between business and family. It's difficult to profess the family values of love, loyalty and all-for-one-and-one-for-all while delivering a pink slip. The person receiving the notice may understandably have difficulty believing that those values still include him, but those values should still be clearly stated. Although for the ultimate good of all family members (including the terminated person) the business must come first, firing a family member from the business does not mean firing him from the family. An unsuccessful manager still remains an important parent, sibling, son, daughter or uncle.
An uncomfortable fit for the business does not have to mean an uncomfortable fit for the family. If a family affair is coming up, discuss it and state that you and everyone else hope the person will participate. Ask if there is anything you or others can do to make him more comfortable. If he refuses to talk about it, schedule a time to check back and keep that commitment.
Offer an honorable out. Consider offering the person a face-saving resignation. It won't cure an injured ego, but it can help. Avoid saving his ego by putting him into another position unless you genuinely believe that such a move is for the company's benefit. Offering an honorable out must not short-circuit open, frank discussion of family issues and performance.
Use your directors wisely. Use the board for insulation, advice and support, not as a weapon, excuse, surTogate or proxy. While it's usually better for the family if the recommendation for termination comes from the board, avoid hiding behind that. Make it clear that while the board has recommended termination, you have made the final decision. Remember, you want to enhance communication and the family relationship. This requires honesty.
Have an impartial third person present during termination. Sometimes a consultant can promote clear, effective communication and help navigate the anger, shame, denial and sadness swirling around the room. In an emotionally charged atmosphere, it takes more than good intent to make sure the important things are said, heard and remembered. Research shows that strong emotions significantly distort memories and recall. A third person can help keep the emotions in check while acting as an impartial witness in case disputes later arise over what was said.
Be alert for family brushfires. Every family has alliances and tensions, often subtle or covert. Know how they affect the family and how thev mav affect the business. It is impossible for family members to perceive all the emotional and strategic ramifications of a termination. An outside consultant can help anticipate and handle alliances and tensions. A family map or genogram is useful in planning the termination interview. Charting each family member going at least a generation back and then identifying their alliances. tensions. similarities, differences and emotional patterns gives a clear picture of how each person is likely to respond. The genogram will provide ideas for how to avoid and handle problems and to bolster egos ahead of time.
Firing a family member may feel like the ultimate paradox in a family business, but by handling it clearly, honestly, and with consideration and compassion, both family and business can emerge from the ordeal even stronger.
- Bernard Kliska is an associate ofthe Family Business ConsuLting Group, Marietta, Ga. He can be reached at (800) 5 5 I -063 3 or kliska@ efornilybusine ss.com.
Reprintetl tt'ith pernission Jiori Family Business Advisor, c tt44ti14hted publication oj Family Enlerprise Publishers. No portiott of this erti(le nny be reprodu<'ecl vithout permission of Family Enterprise Publishers.
Siding, Roofing, Insulation Rebound Approaches
Repair and remodeling has sustained the siding, roofing and insulation markets over the last several years, but it will take a rebound in new construction to help the products once again enjoy gains, according to three new studies from Principia.
Siding: R&R accounted for nearly 75Vo of residential siding demand in 20 10, as the North American siding market slid 257o, to over 57 million squares worth $4.6 billion.
Some siding products are faring better than others. Vinyl continues to hold the largest share of the market, but other materials continue to chip away, despite developments in vinyl such as adding laminated insulating foam, cellular vinyl, and offering UVresistant dark colors.
Residential siding demand is forecast to grow an average of JVo anntally to reach 69 million squares worth $5.6 billion in 2012. The ratio of demand of R&R to new construction will come down from roughly threeto-one in 2009 to two-to-one in2012.
Roofing: Reroofing, which historically accounted for 7O to 75Vo of roofing demand, ballooned to 82Vo last year, as the overall residential roofing market in North America fell l17o to
130 million squares worth $9 billion.
Insulation: R&R is also consuming roughly two-thirds of the insulation market-a sharp reversal since 2006, when nearly two-thirds went to new construction. In 2010, residential and commercial thermal insulation for building and construction reached 5.8 billion lbs. valued at $5.2 billion, a 3O7o drop from 2006. It should jump to $6.3 billion in 2012.
Principia's Ken Jacobson predicts opportunities to increase sales of pricier, more energy-efficient products, as rising energy prices make payback periods shorter. "Most homes have about l7o for insulation as a cost-line item, typically standard fiberglass plus a vapor barrier system," he said. "With zEo it is possible to get more than two times the energy efficiency. Many consumers are reluctant to spend an extra lVo to 27o for insulation, but will spend money on a solar array for their roof. A tight envelope can save as much as 407o on heating and cooling costs."
The full studiesResidential Siding 2010, Residential Roofing 2010. and Residential & Commercial Insulation 2010-are available from www.principiaconsulting.com.
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Insulation Barriers
ReFIT insulating panels from ARXX Corp. can be used to finish basements and interior spaces.
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Guardian's ecoGuard fiberglass insulation is produced with at least 35Vo recycled content, with no added dyes or formaldehyde.
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Unique Subway Tiles
Horizon mosaic tiles from Hakatai are now available in a3"x6" subway profile.
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Strand Bamboo for Floor & Wall
Smith & Fong now offers PlybooStrand bamboo panels and flooring that are free of formaldehyde and FSC cenified.

Both products are available in three colors: Havana. Morocco. and Sahara.
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High Tech Deck Fasteners
Universal Fastener Outsourcing offers modified wood screws that can be installed with a special Tech drilling point to prevent cracking or splitting boards.
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Gypsum Glears the Air
CertainTeed's AirRenew gypsum boards are said to permanently reduce VOCs circulating indoors, by converting them into inert compounds that safely remain within the boards. M2TECH technology provides protection against moisture and mold.
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Formaldehyde-free Veneer
MPX hardwood plywood from Columbia Forest Products features formaldehyde-free, soy-based PureBond technology.
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Tropical Hardwood Railing
Deckorators' latest aluminum railing system has a tropical hardwood cap-rail available in both 6' and 8' kits.
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Frothy Foam Insulation
Froth-Pak spray foam insulation and Froth-Pak foam sealant from Dow Building Solutions protect against air and moisture infiltration.
The two-component, low-pressure polyurethane spray quickly expands to fill cavities, penetrations, and cracks greater than 2". It becomes tack-free in seconds, and completely cures in minutes.
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No Roar from These Fans
Panasonic's third generation WhisperGreen ventilation fans improve indoor air quality in homes and light commercial uses.
The brushless DC motor is up to 8717o more energy efficient than Energy Star standards.
Select models feature variable speed controls and built-in lights.
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$olar Attic Vent
TAMKO's solar attic vent uses the power of the sun to lower energy costs and prolong roof-life.

Each 20-watt panel ventilates up to 1.600 sq. ft. Its housing is molded of UV-stabilized ABS color-dyed plastic that prevents sun damage and can be painted to match the roof.
A l/8" heavy-gauge stainless steel screen provides protection from insects and animals without impeding airflow.
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Outside Growns
CMI expanded its MiraTEC line to include four composite, engineered wood crown mouldings for exteriors.
Factory-primed with a lowVOC primer on all four sides, the trim is warrantied against hail and termite damage, delamination, decomposition due to fungal growth, splitting, cracking, and excessive swelling and buckling.
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Tool Power Genters
Modular tool counters from Walls + Forms help create point-ofsale merchandising counters in varying lengths and configurations. The 30"x42" counters come in
4' 5' and 6' sections with a 30" corner unit. Options include a lighting system, rear cabinet drawers, and more shelves.
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Look of Slate
CertainTeed's newest roof shingles offer the look of slate at lower cost.

Highland Slate shingles measure 18"x36" and are available in six colors.
An impact-resistant version meets Class 4 standards and is available in four colors. Both coordinate with CertainTeed's Cedar Crest hip and ridge accessories.
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Recycled Tarps
Heavy-duty tarps repurposed from vinyl advertising billboards are new from Recycled Materials Inc.
Common sizes of 10'x30', 12'x42', and l4'x48 can be used to cover almost anything, as a green alternative to traditional tarps.
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GUARDIAN BUILDING Products staged its annual buying show Jan. 30Feb. 1 at Caesars Palace, Las Vegas, Nv. [1] Barb & Snort Snyder. [2] John Burns, Sandra & Robert Dupuis. [3] Tim Herman, Bernie Reiff. [4] Annie & Kenny Hodges. [5] Diane & Dan Nagle. [6] Lawrence & Ginger Taphouse. [7] Curtis Butler, Dave Roberts. [8] Lester Heringer, Nancy Tumlinson, Randy Forsburg. [9] Matt Conard, Kristen DeVinny, Chris Duncan, Scott Nawatzki. [10] Jay Lattanzio, Dan Graves. [11] Sherry

BuiHing Producb Diged r Madr 20ll
Dalton, Charles Ryther, Cork Dalton. [12] Karlin Wyse, Vinnie Miller. [13] Stephen McNally, Alex Hines. [14] Robert Archer, Kendal Ganison, Bobby Longbine. [15] Mark Heyboer, Paul Mehok. [16] Mike Thom, Sam Wolter. [17] Scott Welling, Steve Sawin, Phil Bryson. [18] Rose & Jerry Vetter. [19] Kathie & Joe Holmgren. [20] Trevor Woods, Jenn Hutchinson, Kurt Scandlyn, Debra Lee, [21] Kevin & Tennille Kothmann, Wesley Starnes, Kelly & Darrell Dayton. (More photos on next page)
SPRING MARKET for distributor Guardian Building Products bontinued from previous page). 11I
Anthony Kuhlman, Kelly Harrison, Jeff Martindale.
[2]Joe Roedl, John Mette, George Mette. [3] David Elenbaum, Justin Ellis. [4]
Clint Selzler, Tyler Odden.
[5] Bruce Schneider, Susan Faulkner. [6] Gary I
Dean, Eric Bayer. [7]
Victor Fioravanti, Joel Strauss.
[8] Sharon & Tom Neel, Sheri & Gary Schon. [9] Pat Lawley, Pat McConnellt. [10] Rob & Nanci Treml. ['11] Cheryl
Maynard, Wanen Michaelsohn, Julie Volk, Alvin Gravos. [12]
Nick Robinson, Skip Camp.
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Lumberman's Association of Texas & Louisiana toasts its l25th anniversary during its annual convention and buying show April l-9 at Worthington Hotel, Fort Worth, Tx.
Seminars will address using market research to enhance your business, an update on the housing market, and new sales strategies.
Outgoing president Robert Archer and president-elect Rufus Duncan will be honored at an awards reception.
Mid South Building Material Dealers Association executive director Robert Hellenthal retired March 1, but will serve as a consultant to the association until June 30. A search is on for his successor.
During the group's recent convention, William King, King Lumber, Bassfield. Ms.. was installed as its new president. He is joined by president-elect Jim Smith, Home Hardware Center, Natchez, Ms.; lst v.p. Tom Chauvin, Chauvin Brothers, Chauvin, La.; 2nd v.p. Doug Boykin, Rex Lumber, Brookhaven, Ms., and treasurer Bruce Fuller, Fuller Building Supply, Selma, Al.
Northeastern Retail Lumber Association's Northeastern Young Lumber Execs welcomed new president Mike Yazwinski, Russin Lumber, along with treasurer Jen Quinlan, Litman Gerson Associates; secretary Jordan Russin, Russin Lumber; exoffico Kevin Keillor Jr., Thurber
Lumber; 1st v.p. Mike Miller, One Tree Distribution; 2nd v.p. Rob Bicknell, Bickell Building Supply, and 3rd v.p. Dan Martin, Reeb Millwork.
NYLE's spring leadership conference is set for April 14 at CBS Scene, Patriot Place. Foxboro. Ma.
NRLA is presenting two webinars this month-new ideas for installed sales March 22 and visual merchandising March 31.
Florida Building Material Association is hosting regional meetings followed by free cocktail receptions March 24 at Deer Creek Country Club, Deerfield Beach, and April 7 at Buca di Beppo Restaurant, Brandon.
FBMA has enlisted Burman Clark, president, Muneris Benefits, to address health-care mandates and cost-control ideas during June 9 webinar on health-care reform.
Kentucky Buitding Materials Association will host its l06th convention April 28-29 at Galt House Hotel, Louisville, Ky.
Presenters include Anthem's Harry Hayes on health care, attorney Kevin Johns on succession planning, motivator John Baumann, and Greg Brooks, Building Supply Channel.
Northeastern Lumber Manufacturers Association is bringing back vendor exhibitions to its annual convention April 28-30 at Marriott Long Wharf Hotel. Boston. Ma.
Southern Building Material Association recognized TW Perry, Gaithersburg, Md., as Outstanding Dealer of the Year and Diamond Hill Plywood, Darlington, S.C., as Supplier of the Year during its recent buying show in High Point, N.C.
Illinois Lumber & Material Dealers Association has booked Western Building Material Association's Casey Voorhees to lead an estimating seminar March 22-23 at Crowne Plaza Hotel, Springfield, Il.
North American Wholesale Lumber Association will host an April 28 regional meeting at Boston Marriott Long Wharf, Boston, Ma., co-chaired by Jim Robbins, Robbins Lumber, and Vincent Micale, Warren Trask.
American Wood Protection Association gathers May 15-17 at Marriott Harbor Beach Resort, Fort Lauderdale, Fl., for its 107th annual meeting. Educational sessions will cover LEED/green building, alternative wood treatments, quality control, and industrial products.
Hardwood Plywood & Veneer Association will celebrate its 90th anniversary May 1-3 during its annual convention at Hyatt Regency Grand Cypress, Orlando, Fl.

A welcome reception will celebrate honorary lifetime member Gail Overgard, who is retiring from Timber Products, Springfield, Or.
Seminars will cover latest trends, technology developments and innovations, better use of working capital, and better product promotion.
Kentucky Forest Industries Association will be "Exploring New Markets" as the theme for its 46th annual meeting April 13- l5 at Marriott Griffin Gate, Lexington, Ky.
International Wood Products Association holds its 55th annual convention April 13-15 at Loews, New Orleans, La.
Seminars will cover import challenges, sustainable design with exotic wood, specifying imported woods, pro-active marketing in an anti-import climate, and distribution.
Southern Pine Council has a new guide for professional deck builders and advanced d-i-yers. The l2-page, color booklet focuses on decks and porches constructed of southern pine.
Raymond Jess "RJ." Teague, 99, retired founder of R.J. Teague Lumber, Fort Worth, Tx., died Jan. 3l
He worked for Chickasaw Lumber before opening his own business in 1944. His son and grandsons took over when he retired two years ago.
John R. Friant, 92, owner of Berryville Lumber, Berryville, Va., died Jan. 16 in Benyville.
After earning two Bronze Battle Stars during World War II, he started his company in 1948.
William Schoolfield "Bill" Miles, 87, retired owner of Miles Building Supply, Pocomoke City, Md., died Feb. 11 in Pocomoke City.
After serving in the Marines during WW II, he and his father started Miles Oil Co., operating it until 1963. In 1965, he formed his building supply business, retiring in 1989.
Wallace E. "Wally" Strader, 80, retired v.p. and general manager for Home Supply Co., Louisville, Ky., died Feb. 7 in Louisville.
He joined Malone Lumber, Greenville, Ky., atage 17 and, 10 years later, Home Supply. He spent 35 years as v.p. before retiring in 2003.
He was 1978 president of the Kentucky Building Material Association and longtime director for the Home Builders Association of Louisville.
Christopher James Hodson, 60, former commodity trader at Seaboard International Forest Products. Nashua. N.H., died Jan. I I in Hampstead, N.H.
Margaret Moses Dale, 97, coowner of Dale Lumber, Hamilton, Va., died Jan. l1 in Leesburg, Va.
She wed Lawrence Dale in 1947two years after he founded the firm. When he died in 1968, she assumed control, staying active until her death.
James W. Braun, 88, retired president and majority stockholder of Braun Bros. & Co., Athens, Wi., died Jan. 19.
After serving in the Navy during WW II, he graduated from Notre Dame and joined the family business.
He was a director for the National Lumber & Building Material Dealers Association and past president of the Wisconsin Retail Lumber Association.
Thomas A. Troxell. 62. former manager of Fremont Lumber, Fremont, In., died Jan. 14 in Fort Wayne.
He last worked at Mitchell Lumber. Montgomery, Oh.
Mark Sebren Greer, 54, founder and owner of Greer Lumber, Cushing, Tx., died Jan. 10 in Nacogdoches, Tx.
He ran the firm from 1981 to 2007.
Michael A. Ross, 51, former buyer for Ace Hardware Corp., Oak Brook, Il., died Feb. 13 in Arlington Heights, Il. His career ended with a motorcvcle accident 20 years ago.
Reta L. Longwell, 87, retired president of Longwell Lumber, Bath, N.Y., died Feb. l5 in Bath.
She took over the business when her husband died, retiring rn2004.
Paul Gene Mayer, 60, Dakotas lumberman, died Dec. 9.
He managed Remsing Lumber, Mott. S.D.. and then worked at Great Plains Lumber, Mandan, N.D., and Lemmon, S.D., before joining Guardian Building Center, Rapid City, S.D.
Todd Rabin. 40. co-owner of Ridgefield Hardware, Ridgefield, Ct., died of cancer Feb. 5.
He was named a North American Retail Hardware Association Young Retailer of the Year in 2001.
William 66Bill" Leadingham, 66, former manager for Alexander Lumber Co., died Jan. I I in Maywood, Il.
After highly decorated service in the Army during the Vietnam War, he spent 22 years managing lumberyards for Alexander in Herscher, Dwight and Manhattan. Il.. and worked for Menards, Joliet, Il., for 13 years.
Edward Brian Chittum. 47. manager of True Value Hardware, Friendship, N.Y., died Jan. 19 in Friendship.
Thomas L.66Tom" Gordon. 87. retired from Weyerhaeuser, St. Paul, Mn., died Feb.2 in Menomonie, Mn.
As a Marine, he fought at Guadalcanal during WW II.
After serving as assistant manager at O&N Lumber, Marshfield, Mn., he began his 40-year career with Weyco.
Sidney Brouwer,98, co-owner of Wyoming Park Lumber & Hardware, Brouwer. Wi.. died Jan. 9 in Brouwer.

After Navy service during WW II, he ran the store with his brother, Peter.
Karl J. Brickl,64, retired president of Select Trusses & Lumber, West Salem. Wi.. died Jan. 28
Until retiring in 2006, he ran Select Trusses. Brickl Bros.. and Precision Steel with his brothers. He was a past president of the Wisconsin Frame Builders Association.
Claudius Jasper Wood Jr.,89, coowner of A&W Building Supply Co., Waynesboro, Va., died Feb. 5.
After Army service in WW II, he and Howard Alexander formed A&W.
Sam M. Dunaway, 83, founder of Dunaway Timber, Fordsville, Ky., died Feb. 9 in Fordsville.
He formed the business in 1953.
He had been a Kentucky Forest Industries Association charter member, director and president.
Michael Sweeney, 4J, media relations manager for Sto Corp., Atlanta, Ga., died Jan.4 in Atlanta.
Before joining Sto l0 years ago, he was communications director for the Greater Atlanta Home Builders Association and editor of Georsia Builder.
Rates: $1.20 per word (25 word min.). Phone number counts as 1 word, address as 6. Centered copy or headline, $9 perline. Border, $9. Private box, $15. Column inch rate; $55 ifartfurnished "camera-ready" (advertiser sets the type), $65 if we set type. Send ad to Fax 949-852-0231 or dkoenig@ building-products.com. For more rnfo, call (949) 852-1 990. Make checks payable to Cutler Publishing. Deadline: '1 8th of previous month.
WBmns Fonnsr Pnotucrs Srms AcqusnroN OpponruNnns
Weekes Forest Products, Inc., a financially strong wholesale distributor with eight profit centers located throughout the Upper Midwest and Florida, is interested in growing by acquisition of small- to medium-sized companies in similar businesses to our own. We sell lumber and building materials retailers, mass merchants, manufactured housing, and industrial accounts. If you would be interested in joining forces with us, please contact Steve Weekes at (800) 328-2890 or stevew@weekesforest.com. Any conversation we have will be treated with the utmost confidentiality.

WE BUY AND SELL PANEL STRIPS
Plywood, OSB, particleboard and MDF by the truckloads. Lumber Source, Phone (800) 8741953, Fax 888-576-8'723, email LumberSource@hotmail.com.