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Home Depot Eyes Bargain Hunters

Home Depot has launched a new advertising campaign. with the can-do slogan of "More Saving. More Doing," targeted to bargain-seeking shoppers.

"We knew the consumer was hunkering down and making fewer trips to stores, and only going where the dollar went the furthest," said chief marketing officer Frank Bifulco. "We were the original home improvement warehouse. so we're comfortable in our own skin," he said. "If a paint associate has a little bit of paint on his apron, it's because he knows how to get color right."

The new ad campaign also jabs at Lowe's, which is considered more female-friendly and style-oriented and is Depot's biggest rival. "Stores that look more like a warehouse than a Lowe's are at an advantage," said consultant Howard Davidowitz. "Right now, what the consumer is responding to is value. Frankly, it's the only thing."

Last fall, Home Depot cut prices on certain items and discontinued unprofitable promotions on others. Lowc's fought back with its own taglines of "Everyday Low Prices" and "New Lower Prices."

"Lowe's is a formidable competitor," said Bifulco. "We want to make Home Depot different and better and special, but we don't fall prey to Lowe's envy."

Ace Hardware Wins Service Award

For the second year in a row, Ace Hardware Corp. appeared in the top 10 of BusinessWeek's "Customer Service Champs" ranking-the only home improvement retailer to be included.

"Our retailers have always provided top-notch service to their customers," said president and c.e.o. Ray Griffith. "These entrepreneurs have the support and strength of a strong national brand while localizing their businesses to meet the needs of the community."

According to the magazine, Ace has cut costs but maintained service levels by using technology that helps managers determine the best times to stock shelves and clean restrooms based on past shopping patteffts. Also, by consolidating its call centers, the chain now offers customer service hours later in the evening and longer on the weekend.

GRADUATING students from the National Hardwood Lumber Association's latest 14-week lumber inspection program included (Front row, l-r) Jamil Rahman, Gutchess International, Skaneateles, N.Y.; Matthew Welsh, Nelson Hardwood, Muscoda, Wi.; Mark True, Pike Lumber Co., Rochester, ln. (Back) Craig Preston, San Antonio, Tx,; Keith Horn, lndustrial Timber & Lumber, Blacksburg, Va.: Zachariah Belcher, Stuart Flooring, Critz, Va. Horn won the Lumbermen's Club of Memphis Leadership Award, notching the highest overall average and highest board run average.

NORTHEASTERN LUMBER Manu{acturers Association held its annual convention April 2-3 at the Marriott Long Wharf Hotel, Boston, Ma. (1)Charlie & Michelle Lumbert, Stephanie & Jeff Desjardins. (2)Jeff Easterling, Luke Brochu. (3) Joe Robertie, John Benjamin. (4) Tom Jenkins, Doug Britton, Dan Canier. (5) Marc Moore, Scott Steve. (6) Chris Jacobson, Jlm Robbins, Wil Nance. (7) Elwood Lowell, Jean & Merle Becord, Michael & Hilda Record. (8) John Garth, Bill Edwards, Bob Burns. (9) Phyllis & Prisco DiPrizio. (10) Dan Page, Trina

BurLorNG PRotucrs Dr<;nsr Mnv 2009

Francesconi. (11) Claude Lessard, Piene Donais, Robert St.-Laurent. (12)GilAdams, Dennis Connelly. (13)Fredrik Broen, Donna Reynolds, (14)Megan & B. Manning. (15)PeterCrowell, Scott Brown. (16)Mark Woodbrey, Cameron Betts, (17)Dante & Elizabeth Diorio, Carry & Bill Christopher. (18)Tom & Rebekah Bingham. (19) Leslie Moore, Zoltran van Heyningen. (20)Julie & Richard Quitadamo. (More photos on next page)

LUMBERMENS Association of Texas gathered April 2-4 at the Galveston lsland Convention Center for its annual convention & expo.

(1) Bob & Claire Ashley, Bebe & Bob Burns. (2) Richard & Ruthie Ledermann. (3) Steve Phillips, Steve Ashy. (a) Pam & Kyle McOarley, John & Lisa Jones. (5) Jackie & Allen Andrews, Garnett Douglass, Judy Powers. (6) Ronnie Hess, Sheryl Pool, Ken Bullock, Judy Powers. (7) Mark Masters, Gary Flenoy. (8) Frank Doran, Tim Cannori.

Lackey, Patrick Schmidt. (16) Johnny Coker, Dave Sherwood. (17) David Keller, Skip Engel. (More photos on next two pages)

LAT EVENT included a green building lorum and the President's Dinner GaIa. (1) Bill By;d, Ed Gray.

(2) Blake Cooper, Lee Baxter. (3) Tiffany Leffke, Brad Brown. (a) Cindy Moore, Barbara Douglas. (5) David Bayles, Rick Crawford, David Pearson. (6) Melvin Allen, Greg Pannell. (7) Robert & Marilyn Archer. (8) David Cusey, Andy Spyhalski, Mike Pollok, Eric Martinez. (9) Terry Gibson, Meagan McCoy Jones, Brian McCoy. (10) Kim Sebastien, Aimee Edmond, Phillip Steffy. (11) Mike Diccidue,

KC Cox. (12) Jeremy Howard, Eddie Howard, Bruce Pack. (13) Lynn Bradley, Ken Harvey, Wesley Beeson. (14) Eddie Stafford, Mary Cunningham, David Carmichael. (15) David Conville, Patrick Schmidt. (16) Bob Maurer, Mike Boone, George Hewitt. (17) Russell Richardson, Joe Briggs. (18) Roy Deering. (19) David Ray, Robert Failla. (20) Mike Potthoff, Jeff Christiansen.

(More photos on next page)

MORE LAT (continued from previous pages): (11 Bill Lawson, Ctayton Epstein. (2) Al Cron, Mike Aaron, John Butcher. (3) Miguel Gonzales, Debbie Freshour, Tom Tamlyn. (4) Scott Gaskin, Tosh Strader, Scott Boyer, Chris Abel, Robert Marsh, Juan Lara. (5) Jim Miranda, David Suszko. (6) Bryan Moore, Tony Rocha, Alyssa Mastors, Larry Hawkins. (7)Jim Thrash, Miles Tompkins, Rex Scott. (8) Ray Miller, Travis Hixon. (9) Ty Clark, Tom Heard. (10) Clint Cowan, Cheryl Riley, Chris

BuTLDTNG Pnooucrs Dtcnsr Mnv 2009

Roberson, Carter Smith, Chris McCollum. (11) Jim Dunse, Steve Hickman, Dave Bond, Pat Miller, Joe Breeden, Brian Hauerwas, Rick Roberts, Ben Meachen. (12) Bobby Crowley. (13) Gary Weaver, Adam Perpich. (14) Kirby Kasten, Aaron Elliott, Pat Wolever. (15) Bruce Agness, Brad Brown. (16) Mark Hamilton, Jamie Hursh, Sandra Hamilton, Steven Rogers, Allan Meier, Durae Miller, Connie Evans. (17) Judy Childress, Butch Finnell, JoAnn Gillebaard.

John Joseph "JJ." Haggerty Jr., 92, c.e.o. of Williams Lumber Co. of North Carolina, Rocky Mount, N.C., died March 25 in Rocky Mount.

He served in the Navy during World War II as an airship pilot stationed in Lakehurst, N.J. He spent 70 years as a lumberman. serving as president of Williams Lumber Co., which his uncle Cash Williams founded in l9l2.He and his son, John, purchased the assets of the company in 1983 and formed Williams Lumber Co. of North Carolina.

Helen M. Alexander.76. retired co-owner of Alexander Lumber, Vineland, N.J., died April l8 in Vineland.

Mrs. Alexander co-owned and operated the business with her late husband, Jim Alexander. She retired from the business in 2000.

William Davidson, 86, chairman, president and chief executive officer of Guardian Industries, Auburn Hills, Mi., died March 13 in Bloomfield

Hills, Mi.

Mr. Davidson ran track at the University of Michigan, played football in the Navy during World War II, and was one of the first inductees into the Jewish Sports Hall of Fame.

ln 1949, he earned a law degree from Wayne State University and practiced law for three years before saving a wholesale drug company and a surgical supply business from bankruptcy. He then joined his family's business, Guardian Glass Co.

He also owned the NFL's Detroit Pistons and Tampa Bay Lightning, and a sports and entertainment venue named The Palace-which is located near Guardian' s headquarters.

Kathleen A. Gross, 70, owner of Patenaude Lumber, Henniker, N.H., died March l9 in Hillsboro, N.H., after a year-long battle with cancer.

Mrs. Gross also worked at Hillsboro Lumber and Central Concrete.

Allen Ryland, 57 , OSB salesman at Lake States Lumber, Brooklyn Park. Mn., died March 23 in Hudson, wi.

He was previously employed by Georeia-Pacific and Gibbs Lumber.

Jack L. Sherron, 60, a sales rep at Roberts & Dybahl, Tipton, In., died March 18 in Marion, In.

Mr. Sherron was a manager for Wickes Lumber for many years before it closed, then joined Roberts & Dybahl.

Wood Crushes Menards Clerk

A Menards employee died March 28 after a stack of garden ties collapsed on him at the two-month-old home center in Scottsbluff, Ne.

Brad Soske, 24 , was standing at the base of the stack in the lumberyard when a band holding several bundles together apparently came loose. Two ofthe falling bundles struck Soske.

OSHA is investigating.

Arrest in Yard Burglary

A suspect has been charged with receiving nearly $6,500 worth of stolen property from Moore's Lumber, Nashua, N.H., a felony that could bring a l5-year prison term plus fines.

Police said that nail guns and other merchandise were stolen on Oct. 17. Authorities said Chad Everette. 30. was also charged with shoplifting Dec. I I at a convenience store.

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