Free Selling Tools for SP

Dealers and retailers looking for solid pro-wood information for both their employees and their customers need look no further than the Real Outdoor Living website (www.realoutdoorliving.com).

Chock-full of information on pressure treated wood, this site includes myth-busting facts (pressure-treated wood is high maintenance? Not really!) and solid, thirdparty environmental information confirming wood as the best, most earth-friendly building material for outdoor projects.

Of special note to those selling wood: the "Lumber Retailers/ Dealers" tab on the main home page. Click through and discover a wealth of knowledge and informationevery single bit of it free. Videos, podcasts, sell sheets, and more focus on the merits of wood.

The stars of the show? Free selling tools for lumber dealers nationwide. Check out the poster, rack card, and easy-to-carry pocket guide. Beautiful to look at and infor- mative to read, all three pieces reflect the warmth and beauty of real wood.

Hang the poster in your sales office or showroom as a conversation starter. Place the rack cardsEnglish on the front, Spanish on the back-by your registers for customers to pick up and take home, furthering their knowledge (and the chance they'll come back to purchase their wood). Distribute the handy, foldable pocket guide to your entire staff-share it with builders you know, architect friends, even homeowners searching for the perfect decking material.

Designed for everyone, these pieces will help bridge the informational gap when it comes to persistent and inaccurate misinformation about real wood.

For more information, visit www.realoutdoorliving.com or on Facebook at "Wood." SLMA's YouTube channel offers numerous podcasts and informational videos, as well (youtube.com/wooditsreal).