Carve out a niche in gutter protection

/-\Ncr vrEwED as just a simple \-f commodity, sales of gutter filtration systems have increased dramatically over the past few years given the product's added value in improving stormwater management, enhancing structures' durability, and controlling pest problems in homes and commercial buildings.

Unfortunately, many dealers and both their consumer and pro customers may not be fully acquainted with all the systems' advantages. They can virtually eliminate: sags and related damage caused by the build-up of clogged water and other debris;

. overflows that cause landscaping erosion, foundation cracking, and other structural failures to homes and all forms of buildings;

. the accumulation of biological pollutants, such as mold and mildew, in crawlspaces, drywall, subfloors, carpets and basements, and all types of pests and insects from entering, nesting and feeding within gutter channels.

Even if cleaned regularly, unprotected gutters can become clogged with twigs, leaves, pine needles, seeds, acorns and animal remains.

Reliable and tested gutter protection products have been proven to direct the free-flow of water and particulates through gutter valleys, while eliminating the numerous problems created by these obstructions.

In addition, these systems can also help eliminate threats to indoor air quality. This is because clogged gutters can cause seepage, which can lead to the growth of mold in drywall, subfloors, carpets and rooftops. As a result, quality gutter filtration systems can improve the interior environmental quality of structures by consistently funneling water away from rooftops and reducing the opportunity for moisture to penetrate building envelopes.

Furthermore, research within the pest management field has also confirmed the potential benefits of gutter filtration systems, which if used properly can change conducive conditions away from pests, critters and insects, and toward building and facility managers. Devices can keep gutter pathways clear of potential food sources, while helping to prevent all forms of pests from entering the gutter cavity, including breeding insects, such as mosquitoes and carpenter ants.

A little knowledge can then be a dealer's best ally for selling certified gutter filtration systems. They can not only be easily installed by builder customers at appreciable profit margins, but also last for years without the need for additional maintenance or ongoing call backs.

- Tim Croll is manager of business development for FXI Building Products Corp., manufacturer of gutter filtration systems including Leaf Defier, Leaf Defier XL, and Safe Flow Wave. Reach him at (866) 795-4770 or tcroll@fxi.com.