From mill to master bedroom, NeLMA uses technology to communicate

AvE,n rHE YEARS. NgLMA has \-Zearned a reputation as one of the most innovative marketers in the lumber industry. Much of this is attributed to their use of technology to enhance their marketing programs, such as the use of QR codes in this issue of .Brzilding Product Digest.

Here's a run-down of NgLMA's current and planned use of technology to connect and grow the industry.

At the mill.

For the past year, NcLMA inspectors have been using a custom app built for mobile phones to perform inspection services at wood packagers, as part of the ISPMI5 compliance program. In the next six months, they will begin beta-testing a similar application for lumber mill inspections. This app will increase the efficiency and accuracy of inspections and reporting requirements.

For the contractor.

Want to know how to frame and trim a barrel ceiling (and be able to charge more for doing it)? Check out NeLMArv on YouTube to learn how. This series is an effort to bring classic building practices back into the modern world.

For the retailer.

With over 100 retailers listed in its online directory, NeLMA is focused on adding value throughout the supply chain. Listing for retailers is free. For a list of retailers, visit www.nelma.org/member-locator/ locate-a-lumber-retai ler.

For the homeowner.

In addition to publishing beautiful end-use photos of eastern white pine, this winter NeLMA will be launching a new web feature-an interactive white pine visualizer.

This new tool will allow homeowners to go online to select and view different profiles for both paneling and wainscoting, before they buy.

For the architect.

The new iNSLMA iPad app allows architects to view NELMA grade specifications (including photos ofeach grade) and inspires homeowners with end-use photos of eastern white pine. Architects can even read back issues of the revitalized historic White Pine Monographs.