Countdown to the big show tlAWlA shows off o few new tricks

lfHe ROAR of the crowd at a I football game. The slight chill I in the mornins air. Hardwood trees bursting into Jhades of orange, red and yellow. The anticipation of NAWLA Traders Market. All signs that fall has arrived, and the time has come to make your final plans for the 20 10 Traders Market in Chicago.

For 15 years, Traders Market has provided the lumber industry with outstanding value and a business focus. This year promises to again deliver the goods-with a few fresh twists.

There are dozens of tradeshows that involve lumber products, but one thing makes NAWLA's unique: it focuses on the supply and distribution of lumber and related products. Period. Other shows consist primarily of service and machinery providers, but not Traders Market. If you are looking to sell a lumber product, looking for new suppliers, or wanting to expand to new networks, this is the place to be.

Among the new features are revised show times, a revamped international program, a Wood Basics Course alumni reunion, a meeting of the Western Red Cedar Lumber Association, and sustainability training for architects.

Instead of the familiar two fourhour days on a Friday and a Saturday, this year the NAWLA Traders Market will open on Thursday afternoon, then conclude with a longer, five-hour schedule on Friday, Nov. 5.

The newly revamped Magellan Network event will include an outlook on emerging markets and products by a select group of recognized experts. Both exports and imports will be covered by some new faces and some longtime friends.

The Wood Basics Course has long been recognized for setting the standard for training the future leaders of the industry. In the 30 years since it began, nearly 1,500 students have graduated. The friendships that start there stay with alumni the rest of their careers. This year, there will be a special reception for alumni of the Wood Basics Course.

In addition, WRCLA will stage an invitation-only program on the green benefits of western red cedar.

NAWLA also has partnered with WoodWorks to present two continuing education classes for architects and engineers during Traders Market. Both classes will focus on the use of wood for sustainable design and building, and attendees will have the opportunity to visit the show floor on Friday afternoon. Traders Market attendees can attend the classes for free.

Favorite events will also return-a sidetrip to CME Group's mercantile exchange floor, a two-day sales workshop (this time delivered by Dave Kahle), and a motivational kick-off presentation (this year by baseball's Jim "The Rookie" Monis).

Join the 200-plus exhibiting manufacturers and well over 1,000 attendees at a show to remember-and profit from.

A new innovative technology providing excellent durability, high hiding one coat coverage, and mar resistance. The new Duracolor B-base intermix system can achieve over 1250 colors from The Voice of Color@ collection including bright and dark colors. This gives you, the machine coatings specialist, the abillty to offer your customers a wide range of colors for large and small jobs with better performance than tint systems. Our new provides you o Durable automotive grade pigments for enhanced color retention r Ease of application using a variety of equipment r Increased productivity and reduced waste r Water based lowVOC (<100g/L)

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