listen up! Trqders Mqrket folls out wider rqnge ol progroms

IfHIS YEAR'S Traders Market features the most diverse I selection yet ofbusiness and educational sessions:

Sales Training Course: "How to Survive & Thrive by Selling Smart in a Difficult Economy"

Wednesday Nov. 5, I - 5 p.m., and Thursday Nov.6, 8 a.m. - l2 p.m.

Dave Kahle, president of The DaCo Corp., presents a special two-day program for mid-level sales professionals, teaching how to target and prioritize your market, systematically create new customers, and compellingly present the case for the customer to buy everything from you.

The fee is $295 per person.

. Magellan Network Breakfast & Program on Global Trade

Thursday Nov.5, I0 a.m. - 12:30 p.m.

A signature event of the NAWLA Traders Market, the event includes expert speakers and networking on both import and export issues, softwood and hardwood prod- ucts. This year, moderator Russ Taylor, International WOOD Markets Group, will be joined by panelists Brent McClendon, International Wood Products Association, and Michael Snow, American Hardwood Expott Council.

The fee is $99 for members, $125 for non-members.

General Session: ttStanding at the Crossroadstt

Thursday Nov.4, 12:30 - 2:30 p.m.

Jim Morris, inspiration for the movie The Rookie, did the impossible and landed a pro baseball contract at the age of 35. He's a prime example of an underdog who had the courage to stand at the crossroads and then take the road less travelled, while others moved along the beaten path. A schoolteacher by trade, Morris is a lovable storyteller whose miracle story captivates and inspires audiences to never give up on a dream.

Western Red Cedar Lumber Association Meeting: ttGo Green with Western Red Cedartt

Friday Nov.5,8 - l0 a.m.

Green expert John D. Wagner discusses how woodand specifically western red cedar-should position itself in the green-building environment. Topics include:

Taking advantage of the dramatic rise in green regulation

. Understanding the changing landscape of wood certification, including FSC, SFI and National Green Building Standard

Overcoming common misunderstandings about LEED certification and wood fiber

. Parlaying cedar's favorable life-cycle analysis results into greater sales

Countering the rise in alternative materials

To attend this invitation-only event, please contact WRCLA's Beth Hird at hird@wrcla.org.

. Educational Offerings for Architects

Friday Nov. 5, 8 - 9:30 a.m. and l0 - I I :30 a.m.

Two sessions will be offered for licensed architects to earn up to three continuing education credits. Instructor Archie Landreman, technical director for WoodWorks North-Central , will first speak on "Wood & Green p.m. Begbtration open

Building," focusing on sustainability and Life Cycle Assessment. Later in the day, Landreman will discuss "Practical Use of Engineered Wood Products," providing assistance in determining which EWP are best suited for various non-residential applications.

The fee is $100 per session.

1{ p.m. 10 Group mo€tings

1€ p.m. Sales trainirg Gourse on .l Can" selling system, part one', leaturing Dave Kahle rr*Si5.S p.r. Alumni recsption for ;..,ry,@ gqqios Course graduatal ,ld,@!e-m. EadyBirdcoclftail :. ,l. rtg*ton I'

6:30am-7:fl! p.rn Registration open

7€ em 10 Grcxrp rneetings

7 *m.-12 p.m. Exhibitor set-up

8 arn-12 p.n. CME Group exoureion

8 e.m,-l2 p.n Sahes training couroa on "l Can" sdl[ng sy$em, part tflo"

$10 a.m. Corfllcil of committee chairs & vice chairs meeting

10:15 a.m.-12 pm. Conmitte meetings

123&'2:30 p.m. Grand opening lunch: Chairman's welcome, presidenf s address, awards presentation, keynote address by Jim Monis

2:45{ pn Traders Market open

F7:dt p.m. lce Breaker reception

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7:3{F11 :30 a.m. Registration open ,, .te9$0.qm' Educational sessiontor i ,:i adf66q,onnV@&Greon i ,,Building".

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Associafion

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John D. Wagner lGl1:3{l a.m. architects, on ?ractiml use of Engineered Wood*

10 a.m.€ p.m Traders Market open l2-1:3ll p.m. Lunch on showfloor

34 p.rn. Exhibitor dismantle

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WRCLA MEMBERS

Do'ivrrie Tirriber/Selkirk Specialty

Enyeart Cedar Products

Giibert Smlth Forest Products Ltd ldaho Forest Group Interfor

Haida Forest Products Ltd.

Sawarne Lumber Company Ltd.

Shakertown

Skana Forest Products Ltd.

Twin Rivers Cedar

Western Forest Products, Inc.

AFFILIATI MANUFACTURERS

Mid Vallev Lumber Specialties PLH/Health Mate

North Enderby Timber Ltd.

0rePac Burlding Products

PowerWood Corp

0uadra Wood Products

BW Creative Wood Industries

Cedarshed Industries

0utdoor LivingToday

Synergy Pacific/Ouattro Timber

1.866.778.9096