One Mississippi.,.

Two Mississippi...

Kevin O'Connor, ex-Activant, has joined DMSi, Omaha, Ne., as senior sales specialist for the LBM dealer segment.

Edie Kello has been promoted to director of marketing for Fiberon, New London, N.C. New decking specialists are Dan Isom, exParksite, covering Baltimore, Md., and Washington, D.C., and John May Jr., ex-Parksite, for N.J. and Philadelphia, Pa.

Jason Rasmussen, ex-True Value Co., has acquired 2-wit Gordy's True Value, Chippewa Falls, Wi., from Jeff Schafer and family.

Duane Cave was named national sales mgr. for Blue Heron Enterprises' EBTY Hidden Deck Fasteners Group, North Branch, N.J.

Kevin Buckner has been named president of Masco division Liberty Hardware. Winston-Salem N.C. He succeeds Robert Buck, who is now executive v.p. of Masco Contractor Services, Daytona Beach, Fl.

Chris Davies has been appointed chief financial officer at Ainsworth Lumber. Vancouver. B.C.

Erik Heilman was named director of government affairs for American Forest & Paoer Association.

Lag screws are old news. The self-tapping GRK RSS is a serious structural screw. It's a high torque, high tensile, high-tech wonder. lt bores through w00d with ease and greatly reduces the risk of splitting. Its revolutionary design also eliminates the need for washers. In the time it takes to put in a drill bit, you could be done.

'l'homas G. Kadien. scnior v.p., Intcrnational l'aper Co.. Mcrnphis. Tn.. has bcen electcd to thc board ol' clircctors of Shcru in'Willianrs. Clcveland. Oh.

Jay' Luncl has becn namcd prcsident ancl chief opcrating officer of Anderscn Corp., Bayporl. Mn.

Ralph Bruno. ex-Azt,t<.. has .joined housewlap ntartufactut'cr Propex. Chattanoogl. Tn.. as cxecutivc v.p.. leaclins its nc\\' l)erfornrancc Technology busincss unit.

Randl' Skinner. Tahlccluah Lurrber, TahlcqLrah. Ok.. was re-cleclcd to thc board of [)o it Best Corp.. along u'ith Stere Phillips. Phillips Do it Ccntcr. Ccdar Hill. Tr.. Hon'ard Nliller. Hartville Harclwarc. Hartville. Oh.: Tom Brou'n. Arncricatr Homc & Harrclwalc. Elkton. Md.. and Pat Sullivan. Sullivan Hardware. Indianapolis. In.

Carol B. Tome. chiel financill ofl'icer and erecutivc v.p.. Hornc Depot, Atlanta. Gu.. lr.,as appointecl chairman ol' thc Fcdcral Rcserve Bank o1' Atlanta's board ol' dircctols.

Nlary Jane Magoon. color consultant. Rin-c's Encl I-unrber, New Milfold, Ct.. was Dcw'et' color certificcl alicr conrplcting l course in professional in-honrc color consultation.

Ralph Thompson.91. is celebrating his -15th annivers:iry with Hol'fman l-urnber Co.. Texas City'. Tx.

Dee Kaye is aclministcring thc new clental plan fol Mungus-Fungus Forest Proclucts. Climux. Nv.. l'cport co-owners Hugh Mungus rrrrd l;redd1 Fungus.

Fiberon Re-brands PVC Line

Fiberon has introcluced a new name for its line of Sensibuilt PVC decking: Fiberon OutdoorFlooring with Sensibuilt Lumenite Technology.

The company said the name change rnirrors changing consurnL'r attitudes toward clecking and sets the stage fbr the introcluctior.r of new technologies tbr PVC decking, perhaps as early as next year.

"With the recent prolil'cration of decking opticlns, homeowners are placing emphasis on style and aesthetics," said Chris Beycr, v.p. of marketing. "They are krokir.rg for flooring for their clutdoor livin-rr spaces the same way they select tile, laminate. or hardwood fbr their indoor spaces."

Fiberon acquired Sensibuilt in late 2008. The l-unrenite fusion-bonded coating inhibits lading and chalking.