The power of SEO for deck builders

INA WORLD that moves at an ever-increasing pace, where convenience is king and technological advancements shape our lives, optimizing your online presence is crucial to stay ahead of the curve and leave your competition in the dust.

Imagine potential customers searching for deck builders and finding your website front and center. By appearing at the top of search engine results, you not only increase your chances of being seen but also enhance your credibility and trustworthiness. SEO enables you to make a strong first impression, establish yourself as an expert, and win the hearts of customers looking for your services.

In this article, I’ll unlock the SEO secrets tailored for deck builders. From keyword research and website optimization to local SEO strategies and content creation, I’ll guide you through the essential steps to catapult your business to the forefront of search engine rankings. Get ready to conquer the online landscape and watch your business soar!

What exactly is SEO?

SEO, which stands for search engine optimization, is the secret sauce that gets your website to the top of search engine result pages, such as Google. When people are actively searching for a deck builder in your area, SEO ensures that your website catches their attention and appears as the top choice. It’s all about optimizing your website and various factors to

Why is SEO important for deck builders?

Let’s take a closer look at the numbers. There are over 450,000 monthly searches from potential customers looking specifically for deck-building services. And when you consider geographic modifiers like “near me,” “local,” or “x city,” that number easily doubles. Long story short, if your website isn’t showing up for one of those searches, you are losing out on a lot of potential customers.

You may be saying at this point…”But I get the bulk of my leads from referrals.” While referrals are undoubtedly valuable, relying solely on them may limit your growth potential. Embracing SEO empowers you to proactively reach new customers and secure quality projects.

After all, it’s impossible to thrive if people don’t know about your business.

Additionally, SEO is a cost-effective marketing strategy compared to paid advertising. With paid advertising like Google Ads, once you stop investing the faucet of leads is turned off. However, when you implement effective SEO strategies, it acts as a sustainable long-term marketing approach that continues to drive customers to your business over time. The following organic traffic results achieved by deck builders across the county are a testament to the power of SEO.

Would you like to see an additional 4,000 eyeballs on your website each month?

What does it take to rank #1 on Google?

From a high-level perspective, you have to satisfy the search algorithm’s hunger for EEAT, an acronym which stands for:

Experience - Google wants to know that you are a real person. Show your experience with project examples that include your personal impressions.

Expertise - Similar to “experience,” but with more validation by showcasing your credentials and qualifications.

Authority - Get a high-authority website that will keep the popular kids talking about and linking back to your content.

Trust - Provide a secure website—one that loads quickly, is easy to use, and proves you are real by listing your address at minimum.

Want to get some practical next steps?

Here are a few key steps to make Google happy and improve your website’s visibility:

Keyword Research: Identify the most relevant keywords for your unique services—specify cities you work in, and research volume. Tools like Google Keyword Planner, WordStream, or SpyFu can assist you in this process.

Website Optimization: Create a user-friendly website that targets your chosen keywords. Develop individual pages for each service and project in each city you serve. Optimize your website’s content, including titles, headings, meta descriptions, and footer information with all the keyword love to help search engines understand the relevance of your website to search queries.

User-Friendly Website: Design a user-friendly website that provides a seamless and enjoyable experience for visitors. Implement clear navigation menus, intuitive layouts, and mobile-friendly responsiveness. A well-designed website not only enhances the user experience, but also reduces bounce rates, indicating to search engines that your site is valuable and worthy of higher rankings.

Local SEO: Targeting customers in your specific location is crucial for deck builders. You’d be surprised how many deck builder websites I see that I can’t even tell what city or state they are in. Incorporate location-specific keywords throughout your website, including in your content, metadata, and off-site business listings.

Content Creation: Establish a blog on your website to provide ongoing updates and valuable information that your customers will find helpful in their decisionmaking journey. Regularly publish fresh content related to frequently asked questions or anything a potential customer would need to know before investing in a new outdoor living space. This not only enhances your website’s visibility, but also positions you as an authoritative resource in the industry.

Off-Site Optimization: Optimize your Google Business Profile by providing accurate and detailed information about your business, including your address, phone number, operating hours, and services. Acquire citations (mentions of your business name, address, and phone number) across reputable online directories and platforms. Encourage satisfied customers to leave positive reviews to enhance your online reputation and improve search engine rankings. Additionally, consider leveraging content syndication to strategically distribute and promote your content on relevant platforms to increase your visibility and drive more traffic to your website.

SEO may seem like a complex concept, but by following a few of these steps, you can start improving your website’s visibility, attract more targeted traffic, and ultimately increase the number of prospects that are ready to go. Remember that SEO is an ongoing process so don’t expect instant results. Monitor and analyze your website’s performance regularly, make adjustments as needed, and stay up to date with the latest SEO trends and best practices.

Don’t underestimate the power of SEO in shaping the success of your business in today’s digital landscape. Start optimizing your website today for longterm success. The rewards are waiting for you.

To help you kickstart your SEO journey, you can download a list of the most commonly searched deck builder keywords along with an SEO checklist at deckbuildermarketers.com/resources.

Until next time, keep moving forward.

April Edwards is a digital marketing strategist and the founder of Deck Builder Marketers, Carlsbad, CA. You can message her on Instagram @deckbuildermarketers or learn more by visiting deckbuildermarketers.com.

Titan Building Products has launched Rail Shield, a PVC railing covering system for wood bottom and hand rails that virtually eliminates future maintenance on the flat surfaces of the railing.

Titan is planning on adding a Rail Shield system for wood posts and a cap system to complete the offering. Rail Shield is designed to mate perfectly with the company’s Snap’n Lock connector system, and other leading brands.

[titanbp.com]

DeWalt has launched its first electronically integrated, lighted tape measure: ToughSeries Lighted Tape Measures (DWHT35625S).

The tape measure features the following: an integrated LED light for improved visibility in low-light conditions; three hours of run time on a full charge; rechargeable with a USB cable; a durable housing that withstands a 100-ft. drop; 17 ft. of max reach for the most demanding measurements; 60-second auto-shutoff; a durable blade with 6” of rip-shield coating at the hook to extend blade life; and double-sided print for easy overhead measurements

[dewalt.com]

Trex has introduced Trex Select T-Rail, a composite railing system, featuring a T-shaped top rail designed to make Trex’s composite and aluminum railing available to a wider audience.

Trex Select T-Rail features a classic T design on top with a choice of two infill options—square composite balusters in Classic White for a cohesive look, or round aluminum balusters in Charcoal Black for a more modern contrast. Full-span top and bottom rails in Classic White are offered in 36” and 42” heights and 6’ and 8’ lengths.

Components are made from a minimum of 40% recycled materials, and the system is backed by a 25-year Limited Residential Warranty and a 10-year Commercial Warranty.

[trex.com]

The Grabber SuperDrive Mach1 from Grabber Construction Products is the first collated system explicitly designed to meet the demands of onsite and offsite light-gauge steel frame construction, offering unparalleled speed, precision and efficiency.

The new collated system easily attaches to a Makita or DeWalt impact driver, versus a screw gun. Features include a no-slip tip, reversible feed track (for right- or left-handed workers), SureLock fine depth adjustment, quick removal strap, and a compact and durable design.

[grabberpro.com]

Paslode has introduced the Cordless 1-1/2” Positive Placement Metal Connector Nailer, a fuel-powered, cordless metal connector nailer. The tool has Paslode’s proprietary Positive Placement nose probe, which helps the contractor find metal connector holes and drive nails.

At only 6.7 lbs., the nailer’s design allows for easy use overhead and in tight spaces. The fuel cell lasts 800 shots and the battery lasts nearly 9,000 nails.

It is designed for optimal performance when using Paslode Positive Placement fuel and nail packs, which are offered in 1-1/2” lengths in both .131” and .148” diameters, and come in Brite or mechanically galvanized finishes.

[paslode.com]

The new BuildRight deck screw is a quality yet affordable fastener that is engineered to be the most cost-effective deck screw on the market. With its exterior coating, type-17 cutting tip, and star drive.

The exterior coating is recommended for treated lumber and outperforms HDG. It’s the perfect screw for those wanting a quality fastener without the cost.

[mwf.net]

Dually modified wood manufacturer Kebony has added a 1”x8” cladding profile for its recently developed Click-In Cladding System.

Utilizing Grad’s Mini Rail system, this is the first 1”x8” wood cladding product in North America to offer true hidden fastening. CCS clips are factoryplaced in position so the installer simply nails the rails onto the sheathing or vapor barrier and clicks the boards on. The rails create a natural air gap so there’s no need for furring strips.

CCS Mini Rails come in two gap sizes and can be installed vertically or horizontally: 1”x8” with a narrow gap (1/4”), which resembles a nickel gap profile, and 1”x8” with a wide gap (3/8”), that looks like shiplap.

[us.kebony.com]

Date

Planner

Oklahoma City Renovation & Landscaping Show

When: Aug. 4-6

Where: OKC Fairgrounds - The Pavilion, Oklahoma City, OK.

What: This show brings together the city’s experienced building and landscaping professionals.

More info: homeshowcenter.com

Greater Cincinnati House & Outdoor Living Show

When: Aug. 25-27

Where: Sharonville Convention Center, Sharonville, OH.

What: Knowledgeable builders gather to explore the latest in outdoor living products.

More info: homeshowcenter.com

Florida’s Largest Home Show 2023

When: Sept. 1-4

Where: Florida State Fairgrounds, Tampa, FL.

What: This extensive home show features outdoor living, pools, spas, and gardening.

More info: floridaslargesthomeshow.com

Jacksonville Home & Garden Show

When: Sept. 1-4

Where: Jacksonville Fairgrounds - Expo Center, Jacksonville, FL.

What: Rub elbows with other builders and remodelers. More info: jacksonvillefallhomeshow.com

Bismarck Home Expo

When: Sept. 8-10

Where: Bismarck Event Center, Bismarck, N.D.

What: A place for contractors and remodeling experts to learn about the latest in outdoor living products. More info: bismarckhomeexpo.com

Longmont Fall Home Show

When: Sept. 8-10

Where: Boulder County Fairgrounds, Longmont, CO.

What: The show features the latest in design, exterior products, maintenance, and more.

More info: longmonthomeshow.com

Colorado Springs Home Show

When: Sept. 15-17

Where: CS Event Center, Colorado Springs, CO.

What: Exciting new products and demonstrations await outdoor living contractors in the Springs area.

More info: thespringshomeshow.com

Murfreesboro Home Expo

When: Sept. 15-17

Where: Mid-Tennessee Expo Center, Murfreesboro, TN.

What: Outdoor living builders will gain important knowledge to better their businesses.

More info: murfreesborohomeexpo.com

Castle Rock Home Show 2023

When: Oct. 6-8

Where: Douglas County Fair, Castle Rock, CO.

What: The event gives contractors an opportunity to meet homeowners interested in home improvement.

More info: castlerockhomeshow.com

Deck Expo - International Pool & Spa Expo

When: Nov. 13-15

Where: Las Vegas Convention Center, Las Vegas, NV.

What: The International Pool | Spa | Patio Expo will be co-located with DeckExpo where all segments of the industry will gather to stay well-informed of trends, market directions, and technology.

More info: poolspapatio.com