induStry trendS

RECENT PINTEREST survey identified which themes, styles and colors are most popular for each room of the house.

Customers going vintage in home decor

WIth google search interest for “home decor styles” increasing by 50% in the past week, the experts at Uswitch.com/mortgages wanted to uncover which interior decor is the most popular, according to Pinterest.

After analyzing over four million pins across the platform, Uswitch can now reveal which decor style is the most desired across each room of the house, as well as the most popular interior design trends on Pinterest to inspire your customers’ next decorating project.

Most popular decor style per room on Pinterest

Room Kitchen Living room Bathroom Bedroom

Home office Basement Dining room Family room Attic Utility room Most pinned themes Vintage Vintage Contemporary Shabby chic Industrial Rustic Shabby chic Rustic Vintage Rustic Total number of pins 391,131 259,021 172,146 119,961 52,163 24,400 22,122 11,664 7,841 166

Kitchen (Vintage, Scandinavian, Traditional)

The most sought-after interior decor for the kitchen is vintage with a staggering 391,131 pins. A vintage kitchen can be easily infused with your own personality to make it distinctive, by tactically cluttering up the space with anything from aged kitchenware passed down through generations to great finds from flea markets.

Falling 34.7% behind as the second most-loved kitchen theme is Scandinavian, with 255,235 pins, whilst a traditional style kitchen places third with 254,661 pins. Living Room (Vintage, Coastal, Minimalist)

Pinned 259,021 times, vintage is once again the most popular interior design style for the living room area, with antique rugs and oversized couches emanating a warm, welcoming vibe. The second most wanted interior decor for the hub of our homes is coastal, with pins totalling 81,114— 68.7% less than vintage.

From turquoise to sea green, play with your favourite ocean hues to achieve that laid back beach vibe, and decorate with driftwood accessories to capture the essence of a relaxed coastal interior.

Bathroom (Contemporary, Vintage, Rustic)

The most desired interior decor for the bathroom is contemporary with 172,146 pins. Neutral accents, clean lines and a no-frills approach have clearly appealed to many, as contemporary-themed bathrooms received about 50% more pins than both vintage (88,440 pins) and rustic (81,838) themes, which finished in second and third place respectively.

Bedroom and Home Office

A shabby chic decor takes the lead for bedroom interiors with a total of 119,961 pins. Dress your room in your favorite prints—florals or polka dots—and pile your bed up high with ruffled pillows for a nostalgic touch and extra coziness to boot. 11% behind is the bohemian decor which received

106,793 pins in total.

For the home office, an industrial design style is most ontrend, with it being pinned 52,163 times by those that are seeking to spruce up their home workspace by adding a bold touch of wood and metal.

Across the 10 rooms analyzed, pins for vintage decor totalled a whopping 876,238, which is almost 40% more than contemporary in second (530,883 pins). The vintage interior managed to remain a firm favorite with the unique charm it adds to homes, while a contemporary design keeps the house sleek and modern, which will never go out of style.

Theme Vintage

Contemporary Rustic Traditional

Scandinavian Coastal Bohemian Minimalist Industrial Shabby chic

Total pins across all rooms 876,238 530,883 412,313 385,012 375,020 359,365 316,009 300,242 290,444 215,687 Most popular interior design styles overall on Pinterest Sierra Pacific to Acquire Seneca Sierra Pacific Industries, Anderson, Ca., has agreed to acquire Seneca, Eugene, Or., and affiliates, combining two complementary, family-owned forest products businesses with strong historical roots on the West Coast. Founded in 1953, Seneca operates a 175,000-acre sustainably-managed tree farm, sawmills, and a biomass plant in Oregon. SPI, a leading lumber producer that manages over 2.1 million acres of timberland in California and Washington, as well as manufactures millwork, windows, and renewable energy. The combination of two highly complementary businesses with deep expertise in forest products will result in increased efficiency and significant benefits to employees and customers. “Aaron Jones and Red Emmerson are both icons of the wood products industry. They were also friends and had a deep mutual respect for each other as industry leaders,” said Seneca CEO Todd Payne. “This proposed transfer makes so much sense given the companies provide complementary products, and have shared family values and company culture.” Both SPI and Seneca have a strong focus on sustainable tree management, also managing their timberland for thriving wildlife, healthy watersheds and soils, and world-class recreation. As Payne explained, “At Seneca, we grow more than we harvest annually. We have 92% more timber on our land today than we had 25 years ago. SPI also grows more than they harvest. Under their forest management plan they expect to have more large trees on their timberlands 100 years from now than they have today.” The companies also share a company culture that recognizes employees as their most valuable asset, values the support of the communities they operate in and serve, and long, frigid winter climate, coupled with a short summer season, produces hardwoods with very tight growth rings. This creates lumber with outstanding color and fine texture, which is ideal for applications ranging from furniture, cabinetry and doors to flooring, paneling and more. This region supplies nine primary, widely used species, including: ash, basswood, cherry, hickory, hard maple, red oak, soft maple, white oak and walnut. Appalachian Region: Superior Quality Spanning several states, including Ohio, Pennsylvania, North Carolina, Virginia and West Virginia, the Appalachian region produces a wide range of hardwoods species—all with one thing in common: superior quality. Thanks to the region’s climate conditions—warm summers that assist with tree growth, and cooler spring HARD MAPLE is popular throughout the Glacial Region. cally reject such an offer. As a result, the buyers face ‘adverse selection’—the only sellers who will accept $750 are those unloading lemons. “Smart buyers foresee this problem. Knowing they could be buying a lemon, they offer only $500. Sellers of the lemons end up with the same price they would have received were there no ambiguity. But the peaches all stay in the garage. “Information asymmetry” kills the market for good cars.” Structural wood panel buyers rely upon qualified inspection and testing agencies like the APA to routinely test and certify the quality of the products they buy. This creates an incentive for individual panel producers to “push” the standard. A passage from Ackerloff’s famous paper: “There are many markets in which buyers use some market statistic to judge the quality of prospective purchases. In this case there is an incentive for sellers to market poor quality merchandise, since the returns for good quality accrue mainly to the entire group whose statistic is affected rather than to the individual seller. As a result there tends to be a reduction in the average quality of goods and also the size of the market.” When the industry is young, industry production technologies vary little and raw materials are relatively homogeneous (e.g., OSB), this isn’t a major problem. But it is a serious problem when the inspection and testing agencies find it difficult or impossible to keep up with a very rapidly changing industry. An example would be today’s overlaid Douglas fir plywood industry. There are rapid changes underway on both the demand side (e.g., much higher alkalinity concrete mixes are now essentially “pulping” conform panels) and on the supply side (e.g., much reduced supplies of small-knot, dense, Douglas fir veneers). The “market for lemons” is likely having a major effect on the size of this market today.

Overcoming the Market for Lemons

How can individual panel producers overcome this “lemons market” problem, their industry’s “race to the bottom,” and depressed industry sales levels? They can offer company-specific product performance guarantees.

Another approach is to more aggressively brand products. In either case, the mill’s products need to be clearly differentiated from their competitors’; as we discovered earlier, industry-wide, third-party quality certification is important but not sufficient. Like car buyers, panel buyers won’t chance paying peach prices when they may actually be buying a “dressed up” lemon.

For some structural panel producers, product differentiation requires a major change in company culture. For instance, it is very difficult to produce innovative, differentiated products for the end use market if the company doesn’t also adapt a different supplier-buyer mindset. Supplierpartners are often critical to the structural wood panel producer’s differentiation.

As industry competition comes to focus more and more upon only one of the “4P’s of marketing”—price— “lemons” tend to proliferate and industry sales volume tends to decline.

gives back by being dedicated to education and administerand fall seasons with cold winters, which allow that growth ing scholarship programs. to be gradual—hardwoods from the Appalachian region Report Gauges Consumers’ & Pros’ Views “Seneca is known for its commitment to its people and feature tight growth rings, strong fibers, and consistent Lowe’s has introduced its first-ever, annual Lowe’s communities, sustainable forest management, innovation in colors and grain textures. This leads to strength, durability State of the Pro report—a first-of-its-kind in-depth manufacturing and quality wood products,” said SPI presiand beauty in the lumber, in addition to excellent width and study that looks at both home improvement professiondent George Emmerson. “As a family-owned forest products long length characteristics. als’ and homeowners’ take on the current state of the company with similar values, SPI appreciates the opportuniPrimary species include ash, cherry, hard maple, red industry. Among the findings: ty to continue the legacy started by Aaron Jones and carried oak, soft maple, white oak, basswood, beech, birch, walnut, • 51% plan to use more of their discretionary income on by the Jones sisters. Seneca’s culture and operations are poplar and hickory, which are great for high-end furniture, on home improvement projects this year. a natural complement to Sierra Pacific. We look forward to millwork, cabinetry, doors, flooring and paneling, and more. • Homeowners are focused on making the most of bringing together our shared expertise which will result in inNo matter the region they come from, there are many their homes—functionally, financially, aesthetically. creased efficiency and benefits to employees and customers.” North American hardwoods species to choose from. 64% say the pandemic increased their desire to make the The transaction is expected to finalized by the end of the The decision as to which one to use comes down to the most of their spaces at home;d 74% see improvement third quarter. application and overall quality and look of the project. projects as a way to increase the value of their home. Ganahl Breaks Ground at Long Last Ganahl Lumber Co., Anaheim, Ca., expected to begin – Don Barton is vice president of sales and marketing for Northwest Hardwoods, Tacoma, Wa. (northwesthardwoods.com). • Top projects for homeowners in 2022 include: bathroom (33%), kitchen (31%), landscaping (31%), bedroom (22%) and living room (20%). construction in August on a new hardware store and lumber-• While homeowners anticipate taking on more DIY yard in San Juan Capistrano, Ca. The facility will replace its projects in 2022, 51% say the next time they need home nearby Capistrano Beach location. improvement work done they will leave it to the pros.

Escrow on the 17-acre Lower Rosan Ranch property, • “Improving design or style” ranked as the No. 1 which Ganahl Lumber purchased from the city for $5 mil-motivation for projects across all generations (40%). lion, closed in late spring, following more than four years of • 31% of pros say their ability to get needed supplies planning, negotiations and applications. Ganahl portion will has worsened since last year. use about nine acres of the site for its new store and yard. • 76% of pros say they rely more than ever on sup-

General manager Alex Uniack said the journey has been pliers and retailers for extra support to excel their busi“a challenging and complex process to get to this point, and ness in a transformed industry. we are excited to move the project into the construction phase.”–Roy Nott is president of Surfactor Americas LLC, Aberdeen, Wa., a German-owned producer of overlays, glue films, and press • Nearly 90% of pros say it’s important for retailers to have valuable loyalty programs, pros also voiced the Home Depot, among others, had spent nearly 15 years atcleaning films for the global wood panel industry, with manufacneed for retailers to offer solutions to propel their busitempting to purchase the property before the city zeroed in turing operations in Finland, Germany and Malaysia. Reach him ness forward. on Ganahl in 2017. CHERRY is among the major hardwoods of the Appalachian Region.at roy.nott@surfactor.com.

The beauty of the forest is yours to sell

Fencing • Decking • Timbers • Dimension • Siding

Big Creek Lumber’s sawmill, in Davenport, CA, produces a wide variety of redwood lumber products to independent wholesalers, stocking distributors, and remanufacturing facilities. Big Creek is well known for producing high quality redwood products and providing an outstanding level of personalized service.

Proven History

70 years of milling superior redwood products

Selection

Wide range of grades, dimensions, timbers, fencing, patterns

Flexibility

Full, mixed or partial truckloads

Peace of Mind

Quality, consistency & personal service 3564 Hwy. 1, Davenport, CA 95017 • jimb@big-creek.com • Call (831) 457-5039