Hold your next meeting over the Internet

ITH TEcHNoLoGY RISING but travel budgets shrinking, more companies are turning to the Internet to stage their customer and employee presentations, meetings and seminars. Yet running a successful webinar has different requirements than delivering an in-person presentation.

Here are tips to catch and keep a webinar audience:

BEFORE YOU START, USE LOOPING SLIDES

Once your audience tunes in, how do you make sure they are entertained and feel involved even before the event starts? The best way is with a series of looping slides. Looping slides are a great way to convey important information and to keep attendees entertained while waiting for your presentation to begin.

These slides need to communicate: when the session will begin, the conference dial-in number, a photo, name and title of the presenter, what the audience is going to learn, and

. what to do in case of problems. You may also have quotes about the content they will be learning.

Be More Visual

Be creative. Think Hollywood! Tell stories and give examples as you go through your program, the same way you would in person. However, your webinar needs more visuals to help engage the audience. Use more slides than with an in-person presentation. Add bullet points one at a time as you "build." Don't present a list of all your points before you discuss them. Keep it simple, keep it moving, and interact often.

Plan Your Structure

Outline your presentation on paper or flip chart and then build the PowerPoint. You have to get "messy" before you get tidy! It is better to have fewer points and illustrate them well.

Be sure you:

. Introduce your objective.

. Sell the benefits.

. Explain the agenda and timing of your session.

Add any logistics and how they will interact with you.

Open With A Grabber

After a "grabber" slide, it's up to you to engage your audience immediately with a powerful, relevant opening that includes the word "you." Your grabber opening might be:

A catchy fact: "lt may interest you to know Ferraris hold their value more than polo poniesl I first learned this lesson when..."

. A startling statistic: "Did you know that if you had spent $1 million a day, every day since Jesus was born, you would not have spent a trillion dollars? Please keep that in mind as we strategize how to increase sales by only 5Vo..."

. An intriguing challenge: "Ten years ago we were the market leaders. This year we are l3th. You are now in an exciting position to turn that around..."

Grabber openings get the attention of your audience. Then it is up to you to keep it. Never start by saying, "Good morning." Instead, say something like, "Welcome! You are in for a treat! You are about to learn how to..." As you introduce the session, sell the listeners on how they are going to benefit. Keep them glued. Remember, they can't see you, so it is all too easy for them to answer their

Introduce Yourself

Once you have sold the session, you can introduce yourself if someone else is not doing it. Do not do it first. Just as with an in-person session. say something the listeners care about, and then they care about who you are.

Forge A Connection

The most powerful communication combines both intellectual and emotional connections. Intellectual means appealing to educated self-interest with data and reasoned arguments. Emotion comes from engaging the listeners' imaginations, involving them in your illustrative stories by frequent use of the word "you" and from answering their unspoken question, "What's in this for me?" Use a high you/I ratio.

For example, don't say, "I'm going to talk to you about webinars." Instead, say something like, "In the next 56 minutes, you will learn the six secrets of making a webinar work, the four benefits of using webinars as part of your client interaction, and the three mistakes your competitors are making when they use them."

Build In Interaction

Depending on the technology you are using. make sure you interact whenever logical. For example, stop and ask, "Based on what you have heard so far, what are your questions?"

Use Memorable Stories

People rarely remember your exact words. Instead, they remember the mental images that your words inspire. Support your key points with vivid, relevant stories. Help them "make the movie" in their heads by using memorable characters, exciting situations, dialogue, and humor. With a combination of your examples and visuals, it will be a memorable presentation.

Use Effectivb Pauses

Good music and good communication both contain changes of pace, pauses, and full rests. This is where your listeners think about what they have just heard. If you rush on at full speed to crowd in as much information as possible, chances are you've left your listeners back at the station. It's okay to talk quickly, but whenever you say something profound or proactive or ask a rhetorical question, pause.

What's a webinar?

A webinar, or "Web-based seminar," is an interactive conference, meeting or presentation that is conducted on the lnternet.

How can webinars be used in the LBM industry?

Sales meetings

Product knowledge classes

Employee haining

Virtual roundtable discussions

New producUpromotion announcements

Sales pitches

Association board/member meetings

Association-sponsored seminars

AVOID NON-WORDS

Hmm-ah-er-you know what I mean-. On a webinar, this habit will only be emphasized. Are you doing it? Why not have a run-through and record yourself. As with in-person presentations, as Michael Caine says, "Rehearsal is the work, performance is the relaxation."

Review

As with an in-person presentation, always review your key ideas. Then say, "Before my closing remarks, what are your questions?"

Stress Their Next Steps

Be clear what their next logical steps should be. Send them off energized and focused.

Close On A High

Your last words linger. Make sure they are yours (don't quote anyone else) and make sure they are powerful.

HAVE BACKUP COMPUTERS!

Here is a practical suggestion that will pay off for you. Have two computers tuned in to the webinar. This way, if one computer freezes, you can quickly get your second computer to the place where the first had frozen. It will already be tuned in to the webinar, so it only takes a few moments to get on with the show. With technology, you never know!

- Patricia Fripp is an executive speech coach, sales presentation ffainer, and author of Get What You Wantt Reach her at (415) 753-6556 or pfripp@fripp.com.

By Carla Waldemar