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Ace Offers Mobile Access

Ace Hardware Corp., Oak Brook. Il.. has made it easier for customers to access its website from their mobile phones.

Customers can now use their mobile phones to search for the nearest Ace store using Google maps and access store info such as hours of operation, services provided, maps, and brands sold. A Local Weekly Ads section lets customers browse local Ace ads and view sale items and product details near their location.

The mobile site also offers links to Ace's Facebook page, YouTube and Twitter, giving users the opportunity to stay current on all Ace-related news and videos on di-y home repair.

"Over the past year, we've seen a significant increase in the amount of traffic coming to acehardware.com from mobile devices," explained e-commerce marketing supervisor Mark Lowe. "The mobile phone has become a communication hub for many consumers, so it's critical that Ace provide a mobile-optimized solution for them.

"Users visiting [our site] from their mobile phone will automatically be served up the mobile version of the site, so it will be seamless for them. To build on that base of traffic, we will be spreading the word with messaging on acehardware.com, our circular ads, and through email campaigns."

The mobile application was created by TrueAction, a partner with GSI Commerce, Ace's e-commerce platform provider.

By Rhonda Savage

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