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MacBeath Lands In San Jose

MacBeath Hardwood, Berkeley, Ca., has opened a 34,000-sq. ft. leased warehouse in San Jose, Ca.

"MacBeath has always been known for hardwoods since it started in 1954," said branch manager Manuel Gutierrez, "but we've added panel products such as MDF, composite, particleboard, and melamine at this location."

Two trucks will deliver to customers in the South Bay, from Fremont to Monterey, Ca. Sales manager Paul Kiernan is based at the new San Jose location, as is inside salesman Jaime Estey. Dennis Hipolito runs the warehouse.

As the economy picks up, said Gutierrez, the warehouse will expand into additional space at the site and hire more employees.

Jeld-Wen Opens Showroom

Door and window manufacturer

Jeld-Wen Inc., Klamath Falls, Or., opened a showroom in downtown Portland, Or., March 17.

The 1,200-sq. ft. showroom, situated on the second floor of Portland's largest tower, is part of an existing training facility for company sales associates and partners.

"It's a convenient location in the heart of the city to see and feel the quality of our many window and door options before making buying decisions." said Bill Hueffner.

Jeld-Wen has five other showrooms, including Lake Oswego, Bend and Medford, Or.

Firms Win Biomass Aid

The USDA is awarding $4.1 million in grants to help 17 small forest products businesses and community groups in the West find innovative uses for woody biomass from national forests, including new products and renewable energy.

Ed Schafer, USDA secretary, said the grants will help create markets for small-diameter woody material, damaged and other low-valued trees removed to reduce the risk of fire hazard. insect infestation. or disease. "The renewable use of shrubs and underbrush removes unhealthy overgrowth in our National Forests and creates local opportunity for new products and energy sources," said Schafer.

Receiving 2008 Woody Biomass Utilization Grants are:

. Bear Mountain Forest Products,

Portland, Or., $250000;

. Big Sky Shavings, Hall, Mt., $250.000:

.

Coquille Tribe of Oregon, North Bend, Or., $250,000;

. Diamond Ridge Lumber, Caldwell,Id., $168,000;

. K&B Timberworks Inc., Reserve, N.M.. $250,0001

. Marks Ranch & Lumber, Clancy, Mt., $21 I,500;

. Nevada Division of Forestry, Carson City, Nv., $250900;

. Northridge Forest Products, Mora, N.M., $250,000; Osler Logging Inc., Bozeman, Mt., $250O00;

. Perkins Timber Harvesting, Williams, Az., $250,000;

. Quicksilver Contracting, Bend, Or.. $250O001

. Renewable Fiber Inc., Fort Lupton, Co., $250900;

. Sandford Logging, Spearfish, S.D., $250,000;

UpStream 2l Corp., Portland, Or., $250000;

. Watershed Research & Training Center, Hayfork, Ca., $245000;

. Winner's Circle Soil Products, Taylor, Az., $250900.

The recipients were among 92

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SANTA FE SPRINGS, CALIFORNIA 800-347-4833 applicants seeking over $20 million in aid. The grant program will be administered by the Forest Service's State & Private Forestry, Technology Marketing Unit, at its Forest Products Laboratory in Madison, Wi.

Top l0 Pricing Mistakes

(Continued from page 5 3 ) assumptions.

Results: Lower revenue and lower profits.

Mistake #10'. Companies spend most of their time serv' ing their least profitable customers.

Most companies do not even know who their most profitable customers are. While 8O7o of a company's profits generally come from 2OVo of its customers, failure to identify and focus on these 2OVo leave companies undefended against wilier competitors. Such failure also deprives the company of the loyalty that more attention and better service would provide.

Results: Lower revenue and lower profits.

The optimization of pricing strategy is as important as the management of costs and the growth of sales volume. Since most companies have never done it, rigorous price optimization has emerged as an important source of competitive advantage and increased profitability.

* A professional speaker with more than 20 years oJ'executive management experience, Per Sjofors is managing partner oJ strategic price consultant Atenga, Inc., Westlake Village, Ca. He can be reached at (999) 280-825 L

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