DAIE Book

Llslrngs are often submitted months in advance. Always verify dates and locations wfh sponsor before making plans to attend.

International Log Builders Association - April 8.11, annual con' ference, Prescott Resort & Conference Center, Prescott, Az.; (250\ il7 -87 7 6; www.logassociation.org.

National Paint & Coatings Association - April 13'15, annual meeting & technical conference, Charlotte, N.C.; (202) 462-6272.

Lumber Association of California & Nevada - April 15, golf tournament, Black Gold Golf Course, Yorba Linda, Ca.; (800) 2664344; www,lumberassociation.org.

National Kitchen & Bath Association - April 16.18, annual conference & show, McCormick Place, Chicago, ll.; (800) 843-6522', www.nkba.org.

Los Angeles Hardwood Lumberman's Club - April 17, day at the races, Santa Anita Racetrack, Arcadia, Ca.; (626) 445-8556.

Remodeling & Decorating Show - April 17'18, Los Angeles Conven[ion Center, Los Angeles, Ca.; (818) 557-2950; www.thehomeshow.com.

American Hardware Manufacturers Association - April 18'21, hardlines technology forum, Renaissance Hotel, Schaumburg, ll.; (847) 605-1 025; www.ahma.org.

Transload Distribution Association - April 19-20, annual conference, DoubleTree, San Antonio, Tx.; (503) 656-4282; www.transload.org.

Structural lnsulated Panel Association - April 19'22, annual conference, Chicago, ll.; (253) 858'7472; www.sips.org.

Forest Products Socie$ - April20-22, Smallwood conference, Hot Springs, Ar. ; (608) 231 -1361 ; www.forestprod.org.

Woodworking Machinery Industry Association - April21'24, conference, Hyatt Regency, Monterey, Ca.; (a10) 931-8100; www.wmra.0rg.

Portland Hoo-Hoo Club - April 23, spring initiation & social, Hayden's Grill, Tualatin, Or.; (503) 675-0040.

Southern Galifornia Hoo.Hoo Club - April 23, Don Gregson Memorial Golf Tournament, San Dimas Golf Course, San Dimas, Ca. ; (760) 324-0842', www.hoohool 1 7.org.

West Coast Lumber Inspection Bureau - April 23, annual meet ing, Riverplace Hotel, Portland, 0r.; (503) 639-0651; www.wclib.org.

Remodeling & Decorating Show - April 23'25, South Town Expo Center, Sandy, Ut.; (818) 571-9012.

Material Handling Industry of America - April 26'29, annual expo, l-X Center, Cleveland, 0h.; (704) 676-1 190; www.mhia.org.

lnternational Wood Products Association - April 28'30, annual convention, Eden Roc Hotel, Miami Beach, Fl.; (703) 820'6696; www.iwpawood.org.

Remodeling & Decorating Show - April 3011t{1y 2, Pasadena Conference Center, Pasadena, Ca.; (818) 557-2950.

Black Bart Hoo-Hoo Glub - May 1, annual poker tournament & BBQ, Sonoma County Airport, Santa Rosa, Ca.; (707) 6214852.

Material Handling Equipment Distributors Association - M?y t' 5, annual convtention, Maniott Marco lsland Resort & Spa, Marco lsland, Fl.; (847) 680-3500.

Composite Panel Association - May 2'4, spring meeting' Hyatt R'egency, Bonita Springs, Fl.; (301 ) 670-0604; www.pbmdf.com.

National Hardware Show - May 4'6, Las Vegas Convention Center, Las Vegas, Nv.; (847) 605-1025; www.nationalhardwaresn0w.c0m.

Tacoma-Olympia Hoo-Hoo - May 4, Old Time/s Night, Tacoma Elk Club, Tacoma, Wa.; (253) 531-1834.

Paint & Decorating Retailers Association - May 4'6' annual show, Las VegaiOonvention Center, Las Vegas, Nv.; (800) 737' 0107; www.pdra.org.

American Architectural Manufacturers Association - May 5'6' western region spring meeting, Waterfront Plaza Hotel, Oakland, Ca.; (847) 303-5664; www.aamanet.org.

Lumber Association of Galifornia & Nevada - May 6, 2nd Growth meeting, Brea, Ca.; (800) 266a3aa; www.lumberassociation.org.

National Retail Federation - May 10.12, leadership conference, National Press Club, Washington, D.C., \2021 783-7971; www. nrf.com.

Construction Specifications Institute - May 'l'l''14' annual con' vention, Perinsylvania Convention Center, Philadelphia, Pa.; (301 ) 670-0604; www.csinet.org.

Los Anqeles Hardwood Lumberman's Club - May 13, ladies nightiPhoenix Club, Anaheim, Ca.; (626) 445-8556.

Do lt Best Corp. - May 15.17, spring market, Indiana Convention Center, lndianapolis, In.; (260) 748-5300; www.doitbest.com'

Lumber Association of California & Nevada - May 16'18, 2nd Growth forest/mill tour, Redding/Sacramento, Ca.; (800) 2664344; www.lumberassociation.org.

National Association of Home Builders - May 16'18, national green building conference, Maniott City Center, Raleigh' N.C.; (800) 368-5242; www.nahb.com.

Kitchen Gabinet Manufacturers Association - May 16'19' annual convention, lsle of Palms, S.C.; (703) 264-1690; www.kcma.org.

American Wood Protection Association - May 23'25, annual meeting, Hyatt Regency, Savannah, Ga.; (800) 356'1974; www. awpa.com.

Hardwood Plywood & Veneer Association - May 23'25, conference, DoubleTree Paradise Valley Resort, Scottsdale, Az.; (703) 435-2900; www.hpva.org.

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For more information on advertisers, call them directly or visit their websites [in brackcts].

The stereotype is often true: nre big box store comes to town and monopolizes sales of the most popular building materials throughout the area, leaving generations-old mom-and-pop shops to survive on peddling slower-moving, oddball items to an ever-shrinking clientele.

Certainly the Satterfield family, owners of 88-yearold Rollier's Hardware, Pittsburgh, Pa., noticed sales holding strong for hard-to-find items the mass retailers wouldn't carry, such as Christmas lights with brown and white wires to be used for weddings and outdoor decoration, cedar oil for restoring cedar-lined closets, and cast iron drain covers.

So instead of fighting the trend by abandoning the unique hardware stock, the Satterfields decided to expose their quirky wares to a worldwide audience via the Internet.

In 2007 , Brett and Derek Satterfield launched HardToFindltems.com, as both a complement to Rollier's storefront and as a way to expand their sales prospects beyond the Pittsburgh city limits.

Key tools in reaching buyers have been Google's Adwords program and an Amazon.com seller account.

"Most people generally view technology in a negative light when comparing small businesses to corporations," said Brett. "While technology has allowed large corporations to run much more efficiently, it has allowed small businesses to compete nationally and intemationally with only a nominal investment."

The Satterfields' $6,000 investment became $1.3 million in revenue in 2009 and is now on pace to generate sales of 93 million a year.

How Much Wood ls in the Woods?

(Continuedfrom page 9) ments all but dried up from the midpoint of the last decade to the cyclical low in 2009. Those investment groups with high debt leverage have been and will continue to be under pressure to harvest no matter what the prices are. But those investment groups with little or no debt can pull the timber off the market and wait for better prices.

However, this policy provides investors with no cash flow. Once prices do recover, there will be pressure on these owners to earn some money to pay investors. Against a backdrop of moderate demand in coming years, this dynamic will help to keep timber prices below previous peak levels.

For a detailed analysis of the impacts of the recent developments on lumber, panel and timber markets, please see the following just-released RISI publications North American Lumber Forecast - IS-Year, North American Wood Panels Forecast - IS-Year, and North American Timber Forecast - lS-Year.

- Robert Berg is principal lumber economist.for RISI. Reach him at bberg@risi.com.

Advantage Trim & Lumber [yrv*v.advantagelumber.coml ,..........,,.,..,.....4g

Allweather Wood Treaters [www.a1|weatherwood.com]...........................44

Anfinson Lumber Sales [www.anftnson.com]..........,,.,...............,,............57

Arch Wood Protection [www.wolmanizedwood.com].....,.,...Cover l, 30-3i

Auto-Stak Systems [ururw,autostak,com].........,....,.,..........,....................,..28

Cal Coast Wholesale Lumber....... ..................................36

Califomia Redwood Co., The [www.californiaredwoodco.coml ...............7

California Timber|ine..................... ....................................4

C&E Lumber Go. [wvw,lodgepolepine.com] ..,................,..,......................5i

Gapital [wvw.capital-lumber.com]. ,..,...............,..,.........41

Compass Lumber Products Inc. [www,compasslumber.com] .....,.,.,,.....41

Conrad Forest Products [www.conradfp.com]..........................................15

Exterior Wood [www.exterioruood.com] .................,,...................,.,,.,.......17

Fiberon LLG [www.fiberondecking.com]..,........ Cover lll

Fletcher Wood Solutions [www.tenonusa.com],..,............,.,..,.,...........,.,..43

Fontana Wholesale Lumber [www.fontanawholesalelumber.com],,.,.....26

Hoover Treated Wood Products [ww,frtw.coml ....................,.,,...Cover lV

Huff Lumber Co.. ................................46

J,H. Baxler [wwwjhbaxter,com] ..49

Keller Lumber Co .........,.,,..,......25

LP Building Products [wnrr.1pcorp.com|.,...,.......,....,....,.............,............,.,3

Manke Lumber Co. [www.mankelumber.com]...........................................48 ilatthews Marking Products [www.matthewsmarking.com]....................39

McFarland Cascade [www.mcfarlandcascade.com] ,................,.,.............13

Nevada ttYood Preserving [www.pacificwood.com] ..,..............................,21

Norman Distribution Inc, [www.normandist,com].......,.,..,.............,..........45 Osmose [www.osmose,com] ..,..........,.......,. .,,,.....Cover ll

Pacific Wood Preserving Cos. [www.pacificwood.com] ..........................40

Pennsylvania Lumbermens Mutual Insurance Co. [www,plmins.com]...33

QB Corp. [www.qbcorp.com] .................,.,....... ...........,.,,.8 Quality Borate Co. [wvm.qualityborate.com]

....38

Royal Pacific Simpson Strong-Tie [www.strongtie.com],..,..........,.................,...............,33

Snider Industries [www.sniderindushies.com]...,..............,.............,........50

Superior Wood Treating [www,superiorwoodtreating.coml ...................,53

Swanson Group Sales Co. [www.swansongroupinc.com].......................24

Thunderbolt Wood Treating [www.thunderboltwoodtreating.coml.........35

Utah Wood Preserving Co...,.................,. ,................19, 51

Van Arsdale.Hanis Lumber Co. [www.vanarsdaleharris.netl.....,............36

Viance [www.treatedwood.com] .,..... ............,.5

Westem Yllood Preserving Co. lwww.westemwoodpreserving.com] .....23