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It's Privacy Plus, Redwood Empire's pre-built redwood fencing.

This stylish fence is loaded with no-fuss features. The solid, pre-built design saves time and money. Qraliry materials are used throughout, from the tongue and groove redwood fenceboards to the industrial strength fasteners. The top lattice panel provides an extra degree of privacy. And everyone knows redwood keeps its good looks for years ano years.

So, for fence without firss - it's Privacy Plus.

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Serving 13 Western states

PUBLISHER Alan Oakes (aioakes@aol.com)

PUBLISHER EMERITUS David Cutler

EDITOR David Koenig (dkoenig@ioc.net)

ASSOCIATE EDITOR Robert FaY (rfay@ioc.net)

CONTRIBUTING EDITOR Dwight Cunan

AD SALES MANAGER Chuck CaseY (chuck@ioc.net)

CIRCULATION Heather Kelly

ADMINISTRATION DIRECTOR/SECRETARY Marie Oakes (mfpoakes@aol.com)

How to Advertise

Contact our advertising otfices fot rates:

U.S.: Chuck Casey,4500 Campus Dr., Ste. 480, Newport Beach, Ca. 92660-1872; (949) 852' l9tXl Fax 949-852-0231 ; chuck@ioc.net

INTERNET ADS: Alan Oakes, www.building' products.com; (9{9) 852-1990; Fax 949-8520231; ajoakes@aol.com

How to Subscribe

Contact Heather at (949) 852.1990

U.S.: 1 year (12 issues), $15; 2 years, $24; 3 Vears, u3u

FOREIGN (Per year paid in advance in US funds): $35; Air rates also available.

SINGLE COPIES: $3 + shipping; Back issues (when available), $4.50+shiPPing

80 Years And Counting

July I brings the 80th anniversary of The Merchant Magazine. Together with its sister publicarion Building Products Digest, which recently celebrated its 20th anniversary, we commemorate a combined 100 years of publishing in this great industry. Founded, with a firm set of business principles as The California Lumber Merchant in 1922 under the vision of Jack Dionne, the magazine continued under the leadership of Al Bell and until recently David Cutler. Since its founding, each and every issue has tried to live up to the original vision of

Jack to induce lumbermen to create markets for lumber.

Looking at Jack's first editorial in 1922 the philosophy was:

- We believe that it is just as necessary to create MARKETS for lumber as it is to make lumber.

- We believe that the prosperity of the lumber industry depends on the efforts of lumbermen to induce people to invest their money in necessary and useful buildings rather than less valuable things.

- We believe that the more ways we show people how to use building materials, and the more skillfully we bring those things to their attention, the more of these materials they will buy.

- We believe that the retail lumberman is the custodian of a great trust. That his position is in reality a stewardship, so great are his possibilities for good in his community.

Could that have really been written 80 years ago? Although the industry has evolved. the channels of distribution have changed, and the complexities of doing business have grown, these words still hold true.

The premise that The Merchant Magazine should work in every way for the best interests of the industry in every part of the region we cover, is lived up to as we travel thousands of miles, call hundreds of businesses, and publish the most current news of any industry publication. Each month we are trusted to do the right thing, a position we take very seriously.

This milestone for both publications comes with many thanks to our readers, our friends, and in particular to our advertising partners, who allow us to publish these magazines. We have survived over the many years, month in and month out, due to the support of many companies who have valued their return on investment when partnering with us. Over and over again we hear that we are the most READ magazines in the industry, and that makes our passion just boil over.

In Jack's words: "We will try to invest the lumber business with the enthusiasm we feel for it, with the sentiment that we see in it, and with the halo that the title 'Home Builders of the Nation' confers upon it."

Thank you.