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Usin-e an informational Web site ( rvrvrv. raisedfloorliving.com ) and regional advertising. the "Build to a Higher Standard" campaign highlights the cost savings. insurance benefits. reduced flood risk. and aesthetic charm associated rvith raised floor homes. Licensed building professionals throughout the country can register on this site as sources for design or construction of raised floor systems.

"lt's a rvay for builders and homeowners to rise above flood rvaten and meet new flood elevation requirements. rvhich currently are advisory but probably will be implemented by FEMA." said Kleiner.

Digges Morgan. president of the Southern Forest Products Association. agreed that raised floor homes rvill become the construction standard along the Gulf Coast. "With communities facing new flood map advisories and construction codes. it is clear that slab-on-grade construction rvill not work anymore. especially in cities and towns near the coastline of the Gulf of Mexico." said Morgan. "A raised floor home offers a building option that embraces the warm. classic elegance of a southern lifestyle and the enjoyment of a front porch or back yard deck. More importantly. raised floor homes are cost-effective buildin-e options that offer increased flood protection. better insurance rates. and lorver maintenance costs. This construction method is even more attractive rvith new pressure-treated rvood products that provide long-lastin-e resistance to decay and termites."

Preservatives ideal for raised floors include ACQ. copper azole. borates. or a combination as part of a "rvhole house approach."