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Perhaps that's the best reason for embracing green building. "Building owners and builders need to embrace the attitude that the construction industry is responsible for an enormous load of the energy use in the United States and the world," said David Lake, whose San Antonio, Tx., firm designs only sustainable structures.

"If we're serious about global warming and climate change, we have a real role to play," said Lake. "We must address the burgeoning need for future buildings by making them enerev efficient."

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The only radiant barrier on the market guaranteed against foil delamination,Thermastrand'" eliminates all kinds oftemperature-raising hassles. lt not only blocks up to 97% ofthe radiant heat that hits a roof-Thermastrand's unique one-step in-line manufacturing process also provides far superior foil adhesion and breathability, as well as a great finished appearance. Easyto install,Thermastrand's the natural choice ofcooler heads everywhere.