The Blessing Of Factory Finishing

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The number of builders *to ,p".ififactory-finished exterior building products continues to grow each year. In markets like Chicago, as many as 90Vo of builders and installers specify their cedar, fiber cement, and other engineered siding products be factory finished. Why is that?

The reason is, factory finish is a solution and factory finished products carry a value proposition that simply cannot be ignored. In most markets factory finishing costs less and-no matter where you live-factory-finished siding and trim products last longer and perform better than the exact same products coated on the jobsite.

When a builder or remodelor provides the homeowner with factory-finished siding, they also provide their customer with up to a 25-year coating warranty. For the homeowner, that means far less maintenance and more free time and money to do the things they enjoy. Sounds like a no brainer. and it is.

Factory-finished products aren't just helping homeowners. They have considerable benefits for the builder too. We already mentioned that in most markets factory finished products cost less...that is putting more money on the builders bottom line. They also put one less sub-contractor on the jobsite, which saves time and even more money by creating less administrative hassle. Factory-finished siding offers instant curb appeal, which makes homes look excellent from the moment the siding is nailed up. Factory finish also offers a consistently even finish coating that cannot be duplicated by job-site painters.

Too cold to paint? Not in a production facility with temperature and moisture controls. These products can be installed year round and don't require any messy clean up. Most people have seen the unsightly shrinkage lines left behind when a house with beveled cedar siding is painted on the jobsite. That is guaranteed never to happen with factory-finished products because the entire board is coated both front and back.

Innovations in the coatings applied to cedar and alternative siding products have continued to bring more durable and longer lasting finishes to the market. The machines used to apply those coatings and cure them have evolved as well. Today's builders demand the highest quality products and that's what they're getting.

The best factory finishers have brought to market packaging solutions for both cedar and engineered siding and trim products that make it extremely difficult to harm the finish coat during shipping and installation. One example is Cedar Siding Inc.'s boxed siding products, Cedar Side and Cement Side. Both have the best protection available by combining a layer of protective material between the siding and a shielding box around the siding. These products have a 6" reveal and offer seven in-stock colors of siding, trim and accessories that can be shipped next day and returned for credit. Boxed custom colors are available. but when it's not ordered in a box, Cedar Siding sub-bundles the siding and trim. This technology offers protective slip sheeting between layers of siding and trim and shrink wrapped ends. This makes the material easy to move around the jobsite while ensuring that the protective slip sheeting stays intact.

For

P.O. Box 346, Forest Grove, OR 971 16

Phone (503) 357-7181

Fax (503) 357-7185

Or www.woodfold.com

Today, more than ever, is the perfect time to talk to your contractors about switching to factory-finished siding and trim products. In addition to helping builders and homeowners get a better product and finish coating, as the pro dealer you are increasing the sales dollars of your siding packages and in many cases the margins too. Bottom line, every contractor that you switch to factory-finished siding will bring you increased sales dollars with better margins. Seems like a no brainer for you, too...and it is.