Hardwood wholesalers team urr to go redail

ing services. Also available are hardwood panels, plywood, and mouldings. Target customers are local contractors, remodelers, homeowners, and woodworkers.

According to Sheryl, the biggest challenge has been cutting the cost of transporting hardwoods from the Southern California.

"We're almost there," she said. "Once we figure out how to cut the cost of transport, we'll be able to offer our product for a lot less." She hopes a new contract with another trucking company will help.

Another challenge has been getting the word out in a small, tight-knit community. Targeted advertising has paid off, said Sheryl, as has joining a local contractors' association that hosts monthly network lunches.

"In today's economy, it's even more important that we support our local businesses and work together as a community to prosper."

Eventually, the Williams would like to expand Nevada Hardwoods enough so each brother can close his own business and focus on one company-instead of three.