and othcr fi-ar cting mistakcs in a shanging economy

55feN Years of Competitive I Helll"

That was the title on the seminar brochure I received recently. As I survey some of the forces flowing through our economy, and witness the way in which they effect my clients, I have to agree. The Information Age is certainly one of the most turbulent times business people have ever seen.

And the force causing the greatest turbulence is rapid, unrelenting change. Consider this. In 1900, the total amount of knowledge that mankind had was doubling about every 500 years. Today, it doubles about every two years. And the pace continues to increase. One futurist

"Nr Seasoned Fencing"

Dave Kahle predicts that today's high school seniors will have to absorb more information in their final year alone than their grandparents did in their entire life.

At the same time that things are changing rapidly. competition is

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Popcorn

(Continuedfrom page 50) ,;r increasing in almost e ry. kernel exp

Foreign competitors have markets, the wave of nof displaced executives into f€l ant That's my grows, one and rockets and energy in short term "good ideas."

Like kernels of popcorn, they frantically chase los of good ideas hoping that one will be the answer to the mar- i$eas rarely have any rela- popper. As the heat kernels explodes inst the side of the popper. A fewlater, another d shoots off in another direcl :'qpffu long, the canister is full g kernels bouncing in ev€ry to the way entrepreneurs, and the know which many busis attempt explosion continues to evidence i s't''increase their the in new technologies that often prov tue created plishing some task. sizins has transformed yet to meet an "I have fewer I did three ye growing num seems to be a c economy that we

The result? Bu .",'sbmething. Then along comes a tion in almost e idea and, pop, like a kernel of explod_ing popcorn, they lunge at the good 'ilea.

The company' diverted tow