USEFULNESS

Bv Jack Dionne

Emerson once sqid, in writing oI lriendship: "Mcrke yoursell uselul to someone."

Thct thought, more widely e*tended, more generclly cpplied, would be good crdvice to every business man to begin cr New Year with. r

At this secson every business mqn in whoee bosom lurks even the snallest germ oI crmbition' is crsking himsell whqt 1947 will mecm to him, whcrt it will bring, whcrt it will develop, whct the .final result will be so lcrr cs he is concerned, whct Providence hcrs in store for him during the yecr, etc.

Men of the more ppnchlul sort-who have a better cnd more comprehensive viewpoint ol mcrn's stewcrdship cnrd opportunity, cne trsking themselves the still more funportcurt question*Whct ccrn I do to help bring my ship in this yecn?" For THAT is the crttitude, the stcrte oI mind' the condition ol thinking, thcrt promises the most. r i

Not, what will the yecr bring to me, but rather, whcrt ccn I do this yeclr it mcrke it better thcm other yecrs.

And there is c good thought there ire the quotcrtion lrom Emerson, Iound qbove. Only mcrke it read, "Make yoursell uselul to more people." There isn't cnything finer you can do to help your business. The ordincrry wcry ol putting it would be to scry, "Give more senrice this yecrr.,'

But we hcrve worked that service word so hcrrd that it sccrcely registers cnY more on the crv' ercge humcrn mentclity. We hcrve grown numb to its impression But when You scry' "Mcke yoursell uselul," it registers in good shcrpe.

The lumber business is essenticlly cr business ol uselulness. There is probcrbly no other line ol business that ccm more truthfully scry--'t cun uselul--thcm the lumber business. Food and shelter crre the primcrl needs ol urcn The lunber business is the originqt shelter dep<rrtment.

But its uselulness will be lcrrge or smcrll very much in proportion to the effort YOU mcke to develop that eltect. Think over your business, your territory, your trcde, cnd your prospects' Are you serving them in the most uselul wcy possible? Are you doing cll lor them th<rt you can do? How cqn you improve your uselulness? How ccsr you render lruer crnd more esteemed benefits thcn you hcrve been rendering? How ccm you mcrke yoursell crnd your business more USEFIIL to everyone crround you?

NOT iust cr lumber ycrrd, or c building store, c scwmill, or d lcctory! But crn insiitution ol cctucl USE crnd SE3VICE cnrd prcrcticcrl HELP. Thcrt's whcrt SERVICE recrlly mecns. Let's make the lum' ber business more useful in 1947; csrd when the yecn ends our returns will undoubtedly be in pro' portion to our ellorts in thcrt direction