National Housing Leader Talks GET(lTEX to Large L. A. Gathering SELLIlIG FOR tltrERt0R Ftlilstl

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Ward M. Canaclay of Washington, D. C., director of public relations for the Federal Housing Administration, addressed a gathering of 600 Southern California business representatives at the Biltmore Hotel, Los Angeles, Thursday noon, December 13. Many lumber and building material dealers attended the meeting. Mr. Canaday brought a message of encouragement to the assemblage on the progress being made throughout the country as to modernization and new construction under the Federal Housing Act.

Speaking of Southern California, he declared that 6,000 better housing loans for modernization have already been made rvhich represented a total of $2,250,000, and with the banks soon making loans under Title II of the Housing Act for new construction the loan total will jump by leaps and bounds. He said that surveys have shown that for every $1 borrowed by persons seeking to modernize their homes $6 has been spent out of cash on hand. On this basis he pointed out, more than $10,000,000 has already been spent in Southern California under the housing drive. This huge expenditure, he said, has provided 1,400,000 man days of labor for carpenters, brick layers, painters, plasterers and the thousands 'ivho are being employed in other lines of the construction industries.

The F-ederal Housing Act, NIr. Canaday stated, is not intended as a brief means to stimulate ,cons'truction and business revival generally, but is contem.plated as a basis of a program extending through a span of twenty years, lvith the possibility of from $4,000,0m,000 to 95,000,000,000 in expenditures annually.

Henry S. MacKay, Jr., chairman of the Los Angeles New and Better H,ousing Program, rvas chairrlan.of the meetirg. Reporting on the progress of the Los Angeles housing drive, Mr. MacKay said, the actual value from the modernization standpoint of the campaigr-r for the first twenty days, without taking into account any new construction and taking it at only 5 per cent of its face value, is.$5,350,000, using as a basis a $400 average for modernization loans.

Walter J. Braunschweiger, vice president of the Bank of America, discussed the "FHA from the Banker's Point of View" declaring that the banks are anxious to loan under the Act's provisions. N{ayor Shaw of Los Angeles extended the address of welcome and during his talk the Nerv and Better Housing Program emblem adopted in Los Angeles was unveiled. Robert L. Smith, chairman of the civic affairs comm:ttee of the Los Angeles Advertising 'Clul>, and Alfred Swinerton, regional director of the Federal Housing Administration, also addressed the meeting.

J. R. THOMPSO,N VISITS S. F.

J. R. Thompson, of the J. R. Thompson Logging Co., Marshfield, Ore.. manufacturers of Port Orford Cedar lurnber, was a recent visitor to San Francisco.

While there Mr. Thompson made his headquarters at the offi,ce of M. J. "Ben" Byrnes, Northern California representative for his company's products.