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to go "B(JY"

to go "B(JY"

The door here illustrcted is one ol severcrl cntique desigms in cr home crt Montecito, cqlif. It is mcrde oI solid spcnish cedcr linishing l%" thick. All surlaces cre qdzed. The secsoning checks in two oi the cross rqils were delibercrtely sought cfter, cs wcrs the lcrck of precise geometric outline oI pcrnels, to lurther the impression ofgrect cge.

Simplified Freisht Rate Book Published by \(/est Coast Lumbermen's Association

Seattle, January lO.-Railroad freight rate books have long been a boon to opticians, not to mention nerve specialists, and even to old man Satan himself. Many a man tvith good eyes had to take to spectacles after getting himself a job that entailed searching through the fine printof the old-style freight rate book, and more than a few with strong nerves have become subject to hysterics from following through on complex references. Some have certainly lost their immortal souls by becoming habitually profane for the same causes, and some have turned to strong drink.

To cure "ratebookitis" at the source, the Traffic Department of the West Coast Lumbermen's Association has produced a new Freight Rate Book, streamlined for modern use by busy men who value their eyesight. It compares to the old-style rate book as the 1939 automobile does to old Model T. It is being welcomed by lumber shippers everywhere, for the readability ofits large type, in both letters and figures, for the liberal "white space" that makes for quick and sure progress through its columns, and for its remarkable time-saving, simplified reference setup.

"The number of sheets has been reduced from the 302 of. the old book to l2O, and the number of pages from 389 to 212," states K. C. Batchelder, Traffic Manager of the West Coast Lumbermen's Association. "Yet rates to 22,0ffi cities are given, and 65,000 rates are quoted. Reductions were made by publishing shingle rates on the lumber basis, transferring back-haul rates to the Cargo Rate Book, and simplifying routing. More than thirty thousand pages of tariff material have been digested to provide rate information."

A revised Cargo Rate Book for Atlantic Coast shippers has also been simplified and set in large, easily readable ty,pe. For prices and further information on the Freight

Hello Tony

Mr. and Mrs. Chas. B. White are rejoicing.over the arrival of a baby boy, Anthony L., at Alameda , December 27.

Mr. White is a son of C. H. White, vice-president and general manager of White Brothers, San Francisco, and is also associated with the firm.

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Rate Book and the Cargo Rate Book, write Traffic Department, West Coast Lumbermen's Association, Stuart Building, Seattle, Washington.

The above illustration is a reproduction of a sheet from tl-re new Freight Rate Book.

East Bay Hoo Hoo Club

J. Paul St. Sure was the principal speaker at the dinner meeting of East Bay Hoo Hoo Club held at Hotel Leamington, Oakland, on Monday evening, lanuary 23. His subject was "The Labor Situation."

Shirley C. Forsey, the Club's president, was in the chair.

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